What to sell in a children's cafe. How to open a profitable children's cafe from scratch: detailed instructions

collapse

Now opening a restaurant is considered promising and profitable view activities. Services for children are especially attractive. Many businessmen are wondering how to open a children's cafe from scratch in order to make a profit with a relatively small investment. Many factors and features will need to be taken into account.

Place to open a children's cafe

You will need to open an establishment from scratch in a suitable area with many specialized institutions:

Schools.
Kindergartens.
Polyclinics.
Sports and recreation complexes.
Amusement parks.
Houses of children's creativity.
Zoos.

After walking around the city, the child is tired and hungry. Parents will look for an opportunity to feed their baby. Opening a cozy, brightly decorated establishment nearby will come in handy. IN small town, you need to establish a cafe taking into account nearby competing institutions. It will be necessary to organize parking for cars and strollers.

Features of the cafe for children

Opening an establishment from scratch for different age categories seems to be the same thing. This is a general misconception. When thinking about how to open a children's restaurant from scratch, you need to understand the difference. You won’t be able to make money from alcohol and tobacco products – there is a strict ban on such products in establishments. Establishing a children's restaurant is not a banal place to build catering, but the creation of a whole range of entertainment so that the child feels like he is in a small fairy-tale world. It is necessary to establish a cafe for children of different ages, expanding the circle of visitors from scratch and proportionately increasing profits. When starting to create a children's institution, in order not to go bankrupt, it is worth analyzing in detail the market for such institutions in the city and carefully studying the demand for dishes. You will need to know:

Advantages and disadvantages of competing establishments.
Standard operating mode.
Examples of establishment design.
Approximate menu.
Possible additional services (holidays and children's games).
Uniform of service personnel (clothing decorated in a special style, to The kids were interested in communicating with the waiters).
Services and entertainment for adults.

Interior design of the establishment and special equipment

You should open a children's restaurant in a spacious, bright room with 3-4 windows. It is necessary to provide a kitchen, a hall and think about the play area. It is better to open the room in an unusual style so that children and parents find it interesting. It is worth choosing bright colors and special paraphernalia from children's cartoons and fairy tales. Furniture should be made to order from scratch, ensuring comfort for visitors. In the design of furniture, sharp corners should be avoided, reducing the likelihood of injury to small visitors. Set up a stage in the hall, necessary during various children's events.

It will be necessary to open a play area that will be interesting for children of different ages. You can hang pictures from various popular animated films on the walls. It is better that the hall does not intersect with the playing area. You should install several tables for board games in the company. Excellent entertainment will be a trampoline, wall bars, slides with balls and houses. On one of the walls you should definitely hang a plasma panel showing children's channels, full-length cartoons and favorite fairy tales.

Don’t forget about the air conditioning in the cafe premises, which provides visitors with a comfortable stay in the establishment and encourages them to come back again.

Tables and chairs are selected taking into account the physiology of adults and children. You should remember to install special chairs for the youngest visitors (up to two years old). Modern kitchen equipment will help you prepare truly tasty and healthy food.

Features of a cafe menu with a children's theme

The success of the establishment is facilitated by a varied menu, including classic and original dishes, which is a feature of the cafe. Among the classics, the menu should include various soups, cereals with fruits, French fries, pizza, and drinks. Don't forget about desserts - children love sweets, so the menu should contain pastries, cakes, ice cream, pancakes with a variety of fillings, and milkshakes. Serving food should be original, using interesting decorations made from scratch from ingredients or purchasing ready-made edible figurines. It is better to decorate food in the form of drawings and scenes from cartoons. Design from scratch depends on the imagination of the chefs. The menu should be universal or you will have to come up with separate dishes for adults and children.

Required staff for children's classrooms

When deciding how to open an establishment for children, you need to understand that the staff is very different from the usual. You should recruit waiters who love children and know how to find a common language with them. It is worth taking care to hire teachers with appropriate education to supervise children on the playground, in order to avoid injuries or quarrels. Animators should be hired to provide children with entertaining activities - interesting competitions, unusual games, performances on weekends and holidays. It is worth taking care of the costumes of these employees. Bright and colorful clothes, sometimes made independently from scratch, attract children's attention and arouse interest. The chef must understand children's nutrition, be able to prepare healthy and tasty food, and beautifully prepare dishes.

The menu should include unusual names of dishes that attract the attention of parents and children.

Additional services provided by the establishment

Children's birthday parties are the most popular in the city. Parents should be given the opportunity to come up with a scenario for the event or communicate with the animators, taking into account the wishes of the birthday boy. In your own cafe, you have the opportunity to come up with an event plan from scratch for the next month. The schedule of events should be posted in the establishment, on billboards and on the cafe’s website. It is possible to open an event in honor of something special:

Holiday.
A cartoon or fairy tale character.
Popular children's game.

Organizing outdoor parties from scratch will be an excellent advantage of an establishment for kids. When thinking about how to set up a cafe for kids, you need to consider various possibilities. For example, making cakes to order, in the form of various cartoon or fairy tale scenes. And then deliver them directly to your home.

Children's cafes are a business sector that is just beginning to gain momentum in Russia - not only in large but also in small cities. We would advise you to pay your attention to this niche, since this business is quite interesting and will certainly be in demand.

The restaurant business is generally a very profitable business. The organization of children's leisure is slightly less inferior to it in terms of monetary turnover. Well, if you combine these two directions, consider that you have guessed right profitable niche. The only thing that is required in this business is to prepare truly high-quality food from fresh ingredients, be sensitive to preferences and draw up a competent business plan for a children's cafe before opening.

The costs of the cafe must be carefully taken into account in the business plan; special attention will undoubtedly need to be paid to the kitchen and interior of the establishment itself.

Be sure to watch the video in which real owners of children's cafes talk about the structure of the business from the inside:

We think it becomes clear right away that the cafe will be noisy, children will play, run and have fun there. Parents will invite animators, magicians and other various show programs to the establishment. You yourself can suggest this as additional service, having previously agreed on a percentage with the children's presenters. This is like a big children's center, but with good cuisine. Parents would really like this, since usually all food is ordered “outside”: cafes, restaurants, or they have to prepare large portions of food at home themselves and bring everything in containers. In a children's cafe, such a tedious function disappears for them by itself.

Renting premises

It is best to rent the premises for a cafe. It should be very spacious, and don’t forget about the kitchen - there should also be enough space there.

In order for you to be able to accommodate 3 birthday parties at once in your cafe, you will need an area of more than 200 m², this must be taken into account when developing a business plan. For now, let’s consider the 200 m² option to get an idea of the cost. The price, of course, will vary throughout Russia - in a small town it could be 100,000 rubles or 500,000 rubles per month. Let's stop at the figure of 200,000 per month.

There is no need to rent premises “from scratch”, that is, not intended for a cafe. It will be easier to convert an existing facility into a children's cafe. The premises will need to be renovated taking into account the design solution; at least 300,000 rubles will be included in the business plan expenses.

The room must have a good exhaust hood and air conditioning so that unpleasant odors do not stagnate in the children's cafe.

In addition to custom birthday parties (and these will be held mainly from Friday to Sunday), the children's cafe can work as usual, for example from 11 a.m. to 7 p.m., to bring in additional income. In your business plan, take into account the fact that the cafe should be located in a high-traffic area where families walk. For example, central alleys, squares. Or just in the center, but put a small board somewhere in a crowded place, such that a children's cafe, for example, is right around the corner. A sign above a cafe also costs money - from 20,000.

Cafe interior and furniture

The children's cafe should be spacious enough, there should be plenty of space for children to play. Obviously, even if you have a specially designated “game room” in the cafe, the children will not limit themselves to it and will run around the entire establishment. Therefore, pay great attention to the furniture: it should not contain sharp corners, should not be bulky, but at the same time it should be strong enough, and also light. We would not recommend buying plastic furniture, as this will not give a pleasant ambience to the establishment. Plastic furniture is undoubtedly associated with summer cafes, barbecues, and certainly not with children's cafes.

Buying all the necessary furniture for the hall, children's playroom and kitchen is probably the biggest initial expense in a children's cafe business plan. If you buy at least 50 chairs, 10 tables, all the necessary cutlery, tablecloths, a bar counter, a dry children's pool, toys, etc. The cost of purchasing furniture in the business plan is from 500,000 rubles.

The room should look bright enough, but not so bright that children want to add something of their own to the interior by drawing a picture with a felt-tip pen on the wall.

Before opening a children's cafe, you need to become closely acquainted with children's interests: what cartoons they like now, what they are interested in. We think there is no point in decorating everything in the style of old, Soviet cartoons, which modern children don’t even know about. Drawings of these cartoon characters may be in a children's establishment, but not in the foreground.

The main visitors to the cafe are still children, and they are the ones who will boast to each other that they were in your cafe, passing this information on to each other, and they, in turn, to their parents. A kind of “children's word of mouth”.

Hiring one designer to decorate a children's cafe will not be enough; you also need to invite artists who will paint the walls with your favorite cartoon characters. You can hire professional artists, but this is a fairly large expense in a business plan at the start. The best option is to find aspiring artists who need a place to practice and a portfolio. It is necessary to first carefully select candidates so that it doesn’t turn out too bad. A simple scheme of work: you just pay for the consumables, and they draw.

The cafe must have a games room, where at least a minimal amount of some items for children's entertainment will be provided: wall bars, balls, toys, ropes, a dry pool with balls.

How are children's cafes organized abroad? See for yourself and adopt experience :

Legal issues

We must not forget that before opening any business, it is necessary to register as an individual entrepreneur or LLC, obtain all the necessary documents, pay state fees, obtain permits from the fire service, from the SES.

In terms of business plan expenses, this is not as expensive as everything else (from 5,000 for an individual entrepreneur, from 11,000 for an LLC), but it still takes a lot of time. You can ask some outsourcing company to do all this for you, even if you pay twice as much. But this is the case, of course, if you are running out of time to open a children’s cafe or you want to quickly get down to business and not paperwork (which is actually the right idea).

Menu and additional services

You must be able to cooperate with people who are directly involved in organizing children's leisure: animators, soap bubbles, master classes, making custom birthday cakes and much more. This will be a separate line in the business plan for the establishment. Find out what is popular with children now and offer different services based on these preferences. For example, a birthday cake with the image of your favorite cartoon character.

The menu of a children's cafe should be very well thought out. Even if you love Caucasian cuisine and are going to feed your children barbecue, you need to approach this matter creatively. You don't have to serve them like you would in an expensive restaurant, of course. You can come up with interesting names for dishes and ensure beautiful presentation.

The child first of all pays attention to the appearance of the dish, and then to the taste. Your products should always be as fresh as possible, since children do not have such a strong stomach, and it can be poisoned even by yesterday’s tomato. And if a child suddenly becomes ill in a children’s cafe, their reputation will be instantly ruined. Moms will instantly spread this information around the city before you have time to wait for the end of the work shift.

The dishes should not only be tasty, but also healthy; parents also monitor this. Let the menu, in addition to soda, include fresh juices, vegetables, fruits, and juices. Prices should not be inflated so that parents of almost any income can come to the children's cafe.

Children's cafe staff

The staff of the children's cafe should include an administrator, who can be you yourself at first, in order to closely monitor everything. It is the administrator who will have to negotiate all orders, answer phone calls, be responsible for the supply of products and for all children's entertainment.

For a cafe you will need 2 waiters per shift (4 people in total), two cooks per shift (4 people in total), a cleaner - one per shift (2 people in total), an accountant, and a loader.

The waiter's salary here should be higher than in other establishments. Why? Firstly, in a children's cafe the waiter will not receive any tips. Secondly, it will not work on a percentage basis, since all orders are discussed with parents and administrators in advance. The waiter only needs to serve the guests well so that they are satisfied. Don’t hire waiters with a “sour face” on their faces, because working with children always requires a smile!

So, the average costs for a business plan for personnel:

waiter - 20,000 rubles (40,000 for two people);
cook - 20,000 (40,000 for two people);
cleaning lady - 12.5 000 (25 000 for two people);
administrator - 25,000 (it can be you);
accountant (based on outsourcing) - from 10,000;
loader - from 5,000.

Total, personnel costs per month - from 135,000.

Advertising

In order for a children's cafe to work, it is necessary to conduct a competent advertising campaign; monthly advertising costs in the business plan range from 20-30 thousand rubles per month.

To begin with, it is wise to use all the free promotion methods: create groups on social networks, tell friends, friends of friends, photograph the interior, dishes, menu. To do this, you don’t have to hire a professional photographer, you can ask your friends good camera for a couple of days, or use your own, if available.

It is necessary to warn everyone in advance about the official opening, to invite some bright presenters to it, for example, a science show, magicians or people on stilts. Play a few discount cards with 10% discount on upcoming orders. It is important to treat all children with something very tasty, for example, unusual chocolates, so that they remember this place.

Over time, it will be necessary to create a website with easy navigation across all sections. Today, parents use the Internet to search for children's cafes, because... You can choose a convenient location, evaluate the interior without leaving your home, and also find out the menu and the average bill for an order.

Print business cards and distribute them to your friends, acquaintances, and just people on the street who are walking with their children. Print on a small format advertising leaflets your menu and address of the cafe, ask to leave these leaflets in kindergartens, children's clubs and children's centers, as well as in family cafes. In return, you can offer to keep their leaflets with you. In general, mutual advertising is always good and beneficial for both parties.

Starting capital and payback

So, having calculated the total cost of opening a children's cafe in the business plan, we calculate the amount - it is approximately 2 million rubles. The amount, of course, is not small, but you will be able to see the return from the cafe within a few months after the start of work.

If, on average, we predict in a business plan a monthly revenue of 400,000 rubles, and monthly expenses- 300,000, t the business will pay off in a couple of years. Don’t forget that at the start, revenue is always lower than after at least six months of work, when you will already be recognized. In addition, working with children is a noble cause and remains “afloat” in any season, in any year.

We hope everything works out for you!

Roman Agarkov specially for Intellectis

Business plan for a children's cafe: analysis of the market situation + selection of premises + necessary equipment+ personnel + final estimate + financial expenses.

“Children are the flowers of life.” To prevent these flowers from ruining your life, they need to diversify their leisure time, and one of the ways could be a special children's institution where they can have fun without any problems.

At the same time, this is quite good for cafe owners.

If you are at least generally familiar with this format, then it makes sense to start your own business. So, let's open children's cafe - business plan such an institution will be our topic.

Business plan for a children's cafe: business features and preparation for launch

Children's cafe is a place that combines the characteristics of a catering establishment and an entertainment center.

At the same time, first of all, this is a cafe where people (in our case, children) come to eat and drink deliciously, and the entertainment program comes second - not to the detriment of the main type of activity.

Thus, as for any restaurant, the choice of dishes is basic for the business plan of a children's establishment. It should include not only a children’s assortment, but also an adult one for parents (after all, they are the ones who pay for the events).

The menu should include dishes for all occasions in children's lives:

breakfast
special event (matinee, birthday, etc.).
business event (increasingly, companies hold “corporate parties” for the children of their employees combined with an adult part, such as a business lunch, for example).

Therefore, a children's cafe should be ready to offer its visitors hot dishes (soups, side dishes), cold appetizers, desserts (including ice cream), pastries, and a variety of drinks.

The only thing that distinguishes this establishment from its adult counterparts is the lack of alcohol. This should be compensated by a wide range of non-alcoholic drinks.

The first part of the business plan is clear - the cafe itself (kitchen, hall with waiters, etc.), but the second, entertainment part, is the “territory of creativity” - here you must show all your originality in order to build it.

Nowadays, it’s unlikely that you can get by with balloons and animators alone. Small attractions like a labyrinth and a “pool” with large balls are almost mandatory.

How to open a children's cafe during a crisis?

The crisis reduces the purchasing power of the population, which adversely affects the income of entertainment establishments. These are not essential goods to sell.

However, the income level of Russians is still not so low that they completely refuse to visit such places.

Children's cafes are fighting for their market segment in different ways, but today they are all united by relatively low prices and an attempt to expand the range of services through creativity.

As we can see from the graph, despite some recessions, even when the economic crisis was at its peak, cafe attendance increased.

If we take into account in the business plan of a children's institution that economic growth is expected from the end of 2017, then this “curve” will grow even more intensively.

If you open a children's cafe in a shopping center with good traffic, then its attendance will be close to 100 visitors per day.

However, not everything is perfect. Yes, attendance may have slowed down the growth, but has not stopped it; however, the average check has fallen by almost half and today is no more than 500 rubles per person. What’s interesting is that there are more checks with small and large sums, but the middle segment sank the most.

If 90 customers come to our establishment per day (the average for children's cafes in the Russian Federation), then even a squandered check of 500 rubles will give us revenue in the amount of 45,000 rubles.

So the market is definitely alive and has good prospects in terms of building your own business, etc.

What does it take to open a children's cafe in Russia?

In addition to the premises and equipment, which we will consider in more detail in the next section, to open a children's cafe you need to officially register the business, as well as pass an inspection by the SES and other services that issue work permits.

The issue of registration depends on the scale of your activity, which should be taken into account in the business plan in advance.

Status is enough for a small establishment individual entrepreneur(IP), and for larger ones it may be required. It is believed that for full-fledged work, the second option is optimal, since it combines the advantages of both medium and small businesses.

Thus, from micro-businesses LLC takes the opportunity of preferential taxation under UTII (“imputation”). The tax on imputed income allows you to pay not on the basis of revenue, but on the area of the establishment, which, considering our small children's establishment with great ambitions, looks promising.

At the start of a children's restaurant business, this may not be very profitable, when the influx of customers is not very large, but then, when the cafe develops, the tax amount will be very modest.

How to open a children's cafe and what is needed for this?

After the initial registration of the business, you should take care of purchasing equipment and hiring staff. But it’s worth starting with the premises, because without this there will be no cafe itself.

Since our establishment is small and compact, we can get by with an area of up to 100 sq.m.

In a shopping center, renting it will cost you approximately 90,000 rubles per month. However, if you intend to work “to the fullest,” you will have to find a room with a size of 135 sq.m., where you can place large company visitors and hold matinees without hesitation.

If you find premises in a residential building or business center near a shopping center, you may be able to reduce the cost of rent by increasing the area.

In order for the business to be profitable at the start, it is not recommended to go beyond 90-100,000 rubles per month for rent.

By the way, the business plan for a children's cafe for a shopping center and for a separate establishment in a residential area can be quite different. In the first case, the main expense items, in addition to equipment and personnel, will be rent, and in the second - advertising.

1. We purchase equipment for a children's cafe

Equipment for children's cafes is divided into three types:

Dining room;
Kitchen;
Auxiliary.

The first includes not only forks and spoons, but also tables, chairs for visitors, a bar counter, etc. That is, everything that is in the guest room and is associated with eating.

Kitchen equipment includes the following units:

Kitchen stove (or stoves);
Chef's tables;
Hand tools;
Small kitchen equipment (mixers, meat grinders, coffee makers, milkshake machines, etc.);
Refrigeration and freezing equipment;
Dishes;
Dishwashers;
Cleaning equipment.

We will include as auxiliary everything that is not included in the first two categories, including entertainment equipment for a children's cafe:

Ventilation system or air conditioning;
Security system;
Fire protection system (at least sensors and a fire extinguisher in the kitchen);
Entertainment equipment (children's slides, game modules, ball pool, etc.).

At current prices, all equipment for a small children's cafe can be purchased for 2-2,500,000 rubles.

You can’t say that it’s cheap, but if you work by analogy with large networks, you’ll have to pay at least twice as much.

2. Consumables for opening a children's cafe

When drawing up a business plan for a children's cafe, you need to take into account that monthly consumables include not only food, ready-made drinks and semi-finished products, but also such little things as balloons, stationery(children love to draw, and animators do drawing competitions), etc.

For the full functioning of a children's cafe, even before opening it, it is better to think about logistics and find partners among wholesale suppliers. If you don’t want to work with small companies, then it’s better to familiarize yourself with the work of large wholesale warehouses.

Costs for consumables will be from 300 to 500,000 rubles, so we will take the average for calculations - 400,000 rubles per month.

3. We are recruiting staff for a children's cafe

Since a cafe, even a children’s cafe, is a catering establishment, there are staffing requirements that cannot be circumvented.

The entire staff is divided into hall workers and cooks. The first include waiters and hall administrator(sometimes you can do without the latter).

The second group includes a chef, his deputy (sous chef) and two or three simple cooks, each of whom has his own specialization: hot dishes, side dishes and desserts.

If you work according to the European model, you will have to hire more chocolate and sauce masters- masters of sauces, but in our latitudes children’s cafes rarely resort to their services in order to save money.

There is also a third group - administrative staff, who does not appear in the hall or kitchen. This is a director, accountant and procurement specialist.

Thus, the state even small cafe should include 3-4 kitchen staff (cooks), 2-3 waiters, administrator, director, purchasing manager and additional staff.

They must work in two shifts. In our case it is not only movers/cleaners, but also animators whose task is to entertain children.

The staff is considerable, but you can save money by hiring people not for a full day, but for specific events. You must understand that all the staff are busy only during serious feasts, and the rest of the time people will rest.

Also, some of the responsibilities can be outsourced - accounting services, for example, and the purchase of products can be handled by the owner of the enterprise himself.

As a result, it will be possible to meet 250,000 rubles per month.

4. Marketing costs of a children's cafe

When the staff is staffed and the equipment has been purchased, it’s time to add a section on promotion to our children’s cafe business plan.

Depending on what format you have chosen – a children’s restaurant in a shopping center or a “cafe near home”, you will need to place your bet either on outdoor advertising or on social networks.

However, the accents will be different, but the instruments will not change:

Promotion on the Internet: launching a business card website, promoting it in search engines, ordering contextual advertising, promoting the group on social networks, etc.
Outdoor advertising: billboards, banners, banners, advertising in transport and in crowded places, printing and distribution of leaflets.
Press and TV: advertising in the media.
"Word of mouth": in this area, this is a key promotion tool that will develop over time.

For example, on the opening day, make a big free holiday for children and their parents with a limited range of entertainment (everything beyond this will need to be purchased). Of course, it will need to be advertised beforehand and cameramen and photographers hired in advance.

A flexible system of discounts is no less important. So, for example, you can make cumulative discounts (the more you go to a children's institution, the less you pay) or quantitative discounts (the more visitors, the higher the overall discount).

You can also make discounts according to the principle: “buy 5 cakes - get the 6th for free,” which, according to market players, works flawlessly. If you take into account the significant markup (sometimes it reaches 100% of the wholesale cost), then even a “free” cake will be fully paid for.

Total costs for a children's cafe: business plan in calculations

At the end of the article, it makes sense to evaluate our business plan for a children's cafe in rubles - indicate the final estimate.

It looks like this:

Initial investments, to open children's cafe	Repair and design of premises	500,000 rub.
	Purchase of equipment	RUB 2,300,000
	Purchase of raw materials and ingredients	150,000 rub.
	Advertising budget (website creation, advertising sign etc.)	200,000 rub.
	Business registration, approvals and permits	50,000 rub.
	Other expenses	100,000 rub.
	Reserve Fund	300,000 rub.
Permanent monthly expenses establishments	Renting premises	RUB 94,500
	Wages	240,000 rub.
	Insurance deductions	72,000 rub.
	Products and ingredients	400,000 rub.
	Utility costs	30,000 rub.
	Accounting (outsourcing)	8,000 rub.
	Taxes (UTII)	7,000 rub.
	Others	25,000 rub.

Total amount of expenses: RUB 876,500.

The income portion of the children's cafe business plan with such expenses will look like this:

As we see, the yield is approximately 30%(in the example it’s 33%, but it’s always better to play it safe and take a lower figure).

Payback – approximately 12 months. If we take into account inflation, the payback may take a year and a half, but if the predicted economic growth begins, then it can be done within 9 months.

So, how to open a children's cafe, we already know. We also know its financial indicators, approximate staffing, target audience, etc.

How to open a children's cafe or restaurant?

Find out about the features of this business:

All that’s left to do is find capital and invest it wisely in the business...

Useful article? Don't miss new ones!
Enter your email and receive new articles by email

Despite the presence of a large number of catering establishments in our country, there is a lack of specialized cafes for children, especially in medium-sized and small cities. Such places are very popular for young visitors, and there is a very reasonable explanation for this.

In children's cafes, everything is thought out - bright colorful design, comfortable ergonomic furniture, a menu that includes kids’ favorite delicacies and, of course, entertainment programs, from which visitors receive an unforgettable experience. The demand for the services of entertainment outlets for children is very high. This fact should attract the attention of budding entrepreneurs, because when proper organization Cafe activities can turn into a very promising business.

How to open a children's cafe from scratch?

Before you learn how to open a children's cafe from scratch, you need to understand the features of its work. Please understand that, unlike restaurants and bars, there are no alcoholic beverages or tobacco products. It is known that it is alcohol and cigarettes that bring good profits to the owners of entertainment establishments. On the other hand, when opening a cafe for young visitors, a novice businessman will not have to spend significant money on purchasing the appropriate licenses.

It is also worth considering the features of the menu for kids. Even a simple cake, if it has a catchy name, will be popular and sold in large quantities, because it will attract the attention of a children's audience. The list of dishes should include children's favorite milkshakes, juices, carbonated drinks, desserts and salads made from exotic fruits.

As practice shows, children spend most of their time in cafes playing games and taking part in funny shows. Animator programs are particularly successful, so businessmen should pay special attention to selecting professionals who can provide interesting and exciting shows.

Important: novice entrepreneurs must conduct a thorough analysis of the market, study the concept of competitors, take into account all the nuances of such establishments, and then develop their own project for a children's cafe and think over a list of unique services for potential visitors.

Business registration

A cafe for children as a business is subject to mandatory registration with the tax service. If you plan to open a small business, registration will be enough individual entrepreneurship. This procedure will not take much time, and its cost will not exceed 800 rubles.

For large cafes, it is preferable to form an LLC. This will give the entrepreneur the opportunity to work with legal entities, as well as a number of other advantages enjoyed by representatives of small and medium-sized businesses. To register an LLC, you will need to pay a fee of 4 thousand rubles, as well as 10 thousand as the authorized capital of the organization.

Individual entrepreneurs can choose the simplified taxation system as their taxation system, and companies registered as a legal entity can choose UTII. After registration, the entrepreneur needs to obtain permits from regulatory organizations, such as:

Rospotrebnadzor;
fire inspection;
sanitary-epidemiological service.

It’s worth getting permission from the authorities local government. Please note that a cafe for children, like other catering establishments, cannot operate without quality certificates for toys and food. In addition, you will need to have in the package of required documents:

agreement with the owner for the rental of premises;
work contracts with staff;
contracts with suppliers.

If an entrepreneur wishes, he should know that the presence of invoices and quality certificates for each supply of food products is a prerequisite for work. In addition, all employees are required to be at the workplace with a health certificate.

Important: Depending on the type of activity, whether it is a children's cafe or its own production, the entrepreneur must indicate OKVED when registering. In this case, code 55.30 is suitable - “Activities of restaurants and cafes.” Detailed information about the work of small and medium-sized businesses (for example, how to pay) can be found in the Federal Tax Service department when contacting the relevant specialists.

Choice of concept

The choice of the concept of an enterprise should be approached with special responsibility, because not only its attendance, but also the level of income will depend on this. A cafe for young visitors is a special place where every child should enjoy the time spent, for which it is necessary to create necessary conditions. First of all, it is recommended to carefully consider the design of the room, decor, color scheme, and also correctly divide it into certain zones - areas for eating, holding shows, game rooms, places for relaxation.

You will definitely have to carefully consider the concept of a playground for young visitors. To make your children's time fun, you can organize:

attractions;
a place for intellectual games;
amateur performance corner.

In addition, it is worth considering the option of organizing active recreation for visitors, for which the establishment should be equipped with sports equipment, slides, carousels and a pool with balls. Please note that the playroom must provide a high level of safety for children, so equipment must be selected with a soft finish that prevents injury.

To effectively develop the concept of a children's cafe, a novice businessman can conduct an analysis of competing organizations and, based on the data obtained, come up with his own “zest.” To do this, it is necessary to determine what leisure activities would be interesting for children and their parents, what dishes and drinks should be included in the menu, and whether it is worth focusing on organizing full breakfasts and lunches. A businessman must understand that without a preliminary detailed analysis of a given niche, investing your own funds will be pointless and risky.

Search for premises

The success of the enterprise will largely depend on the choice of location for the children's cafe. Internal areas must be at least 100 m² and include:

dining area;
location of the games;
office premises;
installation of attractions;
administration office;
kitchen.

If you plan to open a large entertainment venue, you will need much more space. For example, this will be required to organize a roller skating area, install trampolines, slides, etc. You can open a cafe for children in a city shopping or entertainment center, on the ground floor of a suitable residential building or look for a separate building for these purposes.

It is extremely important that the cafe can be easily reached; there should be ample parking near it. It is also worth considering the possibility of implementing a themed exterior design, which will attract a large number of customers. An important point that you need to pay attention to when choosing a room for a cafe is the presence of serviceable utilities. These include:

waste system;
water supply;
electrical network and lighting system;
supply and exhaust ventilation;
fire alarm;
video surveillance and security systems.

Increased demands are placed on the electrical network, since it must withstand a significant consumer load, because a large number of equipment will be connected to it. You can also open a cafe for children in a residential building, but it is worth considering that the building should not be demolished. Such information can be obtained from the BTI and the city architecture department.

As a rule, in residential buildings they are looking for space to open such types of businesses as, for example, grocery or hairdressing salons, beauty salons, pharmacies, etc. This is primarily due to the fact that their rental costs are low. SanPiN 2.3.6.1079-01 specifies requirements for premises for public catering establishments that must be met. As for the price for renting space, its average size is 120 thousand rubles. It is also worth remembering the need for repair work, which will cost about 200 thousand rubles.

Equipment purchase

Purchasing equipment for a children's cafe will require considerable investment from the entrepreneur. To open a business, you need to equip a kitchen, game rooms, purchase equipment, furniture, and auxiliary equipment. A sample list of equipment might look like this:

kitchen stoves;
cutting tables;
household appliances(meat grinder, coffee maker, milkshake maker, mixer);
sinks;
dishes.

To equip play area you will have to purchase furniture, paintings, attractions, play sets and entertainment equipment (modules, slides, ball pits, trampolines). It is mandatory to include the purchase of air conditioners, security systems and video surveillance in the expense item. To equip a small cafe, the area of which does not exceed 100 m², you need to spend at least 2.5 million rubles (for comparison, to equip it, you will need about 400 thousand rubles at the start).

Recruiting staff

Which employees are best invited to work in a cafe for children? If you plan to open a small establishment, the staff will consist of the following specialists (with salary):

pastry chef (2 people) – 50 thousand rubles;
gaming hall employee (2 people) – 30 thousand rubles;
bartender-waiter (2 people) – 40 thousand rubles;
cleaning lady (2 people) – 36 thousand rubles.

Total - the salary of employees is 156 thousand rubles. You will also need to pay for the services of animators (from 40 thousand) and an accountant (10 thousand), who can be remote specialists. Thus, monthly staff costs will amount to 206 thousand rubles.

Conducting an advertising campaign

Which marketing strategy use to effectively attract clients? It is better to launch advertising shortly before the opening of the cafe, so that the target audience knows about the upcoming event in advance. To disseminate information, an entrepreneur should use the media. In addition, the following will give good results:

promoting a children's cafe on the Internet;
placement of information on outdoor advertising elements (billboards, banners, banners);
distribution of flyers and leaflets in public places;
advertisements in public transport and metro.

Don’t forget about creating a business card website for a cafe, where it is recommended to periodically publish various promotions for target visitors. The cost of the advertising campaign will be about 20 thousand rubles per month. When a cafe for children begins to receive visitors, information about its activities will quickly spread among people, which is also a good means of attracting target audience into your business.

Children's cafe interior

Children love bright colors and beautiful pictures, therefore, the design of the cafe should be developed in accordance with this feature. In many establishments, the walls are painted with rich colors, and the images can be completely different. For example, thematic graffiti, as well as fairy-tale and cartoon characters, look good. Even at the project development stage, special attention must be paid to safety, because most of the visitors are children, and they should not be harmed.

You should avoid using slippery floor coverings, as a child may fall and hit himself while playing. When choosing furniture, you need to pay attention to ensure that it has no sharp corners. It is better to buy tables with a round shape, and instead of chairs use soft sofas, ottomans or bean bags.

It would be a good idea to lay soft mats on the floors in playrooms to avoid injuries. It is important to provide good internal lighting and create comfortable conditions for visitors. The interior should contain stylish, bright decor. It is worth entrusting the design of the cafe to a professional designer. The more comfortable it is for little visitors, the more popular the cafe will become.

Business plan for a children's cafe

To find out how much money you will need at the start, determine monthly costs and possible income, you should develop a business plan for a children's cafe. Initial one-time investment includes:

registration of an enterprise with permits – 40 thousand rubles;
rent (100 m²) – 120 thousand rubles;
repairs, designer services – 300 thousand rubles;
purchase of equipment – 2.5 million rubles;
advertising production (website, banners, banners, outdoor sign) – 200 thousand rubles;
purchase of the first batch of products - 100 thousand rubles;
other expenses – 100 thousand rubles.

In total, to open a cafe for children, you need to invest 3.36 million rubles. You will also need to calculate your monthly expenses. They are formed from the following indicators:

rent – 120 thousand rubles;
social contributions, taxes - 50 thousand rubles;
staff salaries – 206 thousand rubles;
utility bills - 20 thousand rubles;
grocery purchases – 150 thousand rubles;
other expenses - 15 thousand rubles.

Thus, for a month of operation of a cafe, the entrepreneur will have to pay 566 thousand rubles. Usually when located inside shopping center the establishment’s attendance will be greater – about 100 people per day. Let's consider the possible income of a small cafe with 50 paid orders per day.

With an average check size of 500 rubles, revenue per day will be 25 thousand rubles. Such attendance will allow you to return your investment in 7-10 months and then ensure a stable profit. In 30 days, the cafe will bring 750 thousand. From this amount you need to subtract 566 thousand (monthly payments), you get 184 thousand rubles of net profit.

Children's cafe franchise

Many entrepreneurs at the beginning of their activities experience a number of difficulties with starting a business. The main problem is the lack of money. For this reason, it is worth considering an option such as a cafe franchise for children.

What does a person get when collaborating with a franchisor company? First of all, he will be able to use a ready-made business model to achieve success, and besides, his company will operate under a well-known brand. The interaction of private enterprises with franchisors has a number of undeniable advantages. Let's list some of them:

business development based on a ready-made effective project;
quick start due to fame trademark(franchisor);
business support at all stages of development;
receiving significant discounts from a partner;
provision of high-quality raw materials and equipment for production.

In addition, the entrepreneur is provided with assistance in training employees, completing documentation, finding premises and other privileges. Each franchisee contributes and pays royalties. Cooperation with a partner allows you to quickly recoup your investment and does not require huge investments, as is the case, for example, with. Let's look at a few famous companies offering franchise cooperation:

TM "Ander Son". The organization is a network of family-type cafes, where every visitor can purchase delicious homemade baked goods and signature confectionery. There are children's playrooms, and the client lounges offer a cozy atmosphere. The cafe's menu includes delicious dishes for children and adults. Franchisees, in cooperation, receive the right to use the trademark for 5 years, while territorial conditions are negotiated with the company. To start running a business, you will need to have starting capital in the amount of 1.9 million rubles. The entrepreneur is required to pay a monthly fee of 10% of revenue. Business profitability is about 25%. If you follow the franchisor's recommendations, the funds will pay off within 1-1.5 years.
TM "Kinderland". The chain's establishments have everything for a first-class holiday and a great time for the whole family. The cafes have a stylish design. The franchisee receives the necessary information support, as well as the opportunity to use effective marketing tools. Taking into account the entry fee, an entrepreneur needs to have 3.5 million rubles at the start. Monthly deductions are 5% of revenue. Investments pay off on average in 1.5 years.
TM "Cinderella". Cafes of this brand are very popular among both children and adults. Clients can enjoy gourmet cuisine, relax comfortably, and professional animators conduct unforgettable show programs for little visitors. The franchisee will receive not only a stable profit, but also tremendous pleasure from working with the company. Lump sum payment is 1.5 million rubles, and a 5% royalty must be paid from business turnover. Investments at the start - from 2.5 million rubles, which will pay off in 10-12 months of work.

We will describe in detail how to open your own children's cafe from scratch and draw up a business plan with calculations. After all, even in times of crisis, such an idea will turn out to be very successful and profitable. Parents try to diversify their children’s holidays and fill their childhood with bright and pleasant impressions. It is not surprising that today such establishments open very often even in small towns.

With a good location, well-chosen staff and menu, interesting design and thoughtful entertainment, we can talk about a successful and profitable project. And if you don’t know where to start and what you need to open, then you can always use a franchise fee and follow clear instructions for a working scheme.

Business relevance

A children's cafe involves two areas of activity at once - catering and entertainment. It refers to, but only on a smaller scale. Depending on the chosen concept, the methods of recreation on its territory, the services provided, the menu, the interior, etc. may differ. All this is thought out in advance in order to draw up a more accurate and detailed business plan with calculations.

The benefit from such a project is obvious - every parent wants to make any holiday for their child unforgettable, colorful, and fun. Such cafes are visited by families on weekends, on birthdays and other celebrations, organize separate children's events for entire groups of a certain age, celebrate the end of kindergarten or entry into school, etc.

But in order to organize such a business, you need to understand its specifics:

Since the main clients will be children of different ages, the staff themselves and, preferably, the owner must love children and understand their needs and interests, and be able to find a common language with them.
All meals must be prepared from the highest quality ingredients and combine health benefits and taste that children will enjoy. Chefs may have to take additional courses to do this.
In addition to the dining room, there is also a play area.
It is necessary to think in advance about the possibility of holding various celebrations, holidays, events, master classes, etc.
All furnishings, interior and furniture should be aimed at children from 6 months to adolescence.
It is important to ensure that the establishment does not serve any tobacco or alcoholic drinks. And also so that adults do not bring them with them. And although this will significantly reduce your income, it is still one of the main factors that you need to pay attention to.
When arranging the premises, be sure to follow all the norms and requirements of the regulatory services, which are much more numerous than when opening a simple catering establishment for adults.
A significant part of the initial costs will go towards creating the most attractive interior. But it is precisely this component that sometimes becomes decisive in whether someone will choose you potential client or go elsewhere.
The menu is prepared with special care. The names of the dishes should be changed in such a way that they make the child want to eat it. It would also be useful to think about an interesting presentation of food or drinks, so that their appearance also stimulates the appetite.

Collecting documents

Before opening a children's cafe, you need to register with various government agencies. First, submit an application to the tax service and register as an individual entrepreneur or LLC. If the size of the establishment is no more than 50 sq. m., and the staff has a minimum number of employees, then the first option is suitable.

But if you want to organize a cafe with various game rooms and halls, hire many different specialists, and expand your business over time, then it is better to immediately focus on creating legal entity. At the same time, the accounting documentation will be more complicated, the registration process will take longer, but as a result you will be more free to implement your plans.

Calculate which of the available tax systems will be beneficial in your case. If the establishment is small and the individual entrepreneur is registered, it may be sufficient to purchase a patent. Otherwise, it is better to remain on the standard UTII scheme. You will also need to correctly indicate the OKVED code:

56 – responsible for the provision of food and beverages;
2 – permitting entertainment activities.

Also, when opening an establishment, you will need to visit the regulatory authorities (SES, GPI and Rospotrebnadzor), which will give permission after a thorough check of the premises’ compliance with various standards and requirements. Since it is impossible to work in a cafe alone, you will need to hire employees. In this case, registration with the Social Insurance Fund, Pension Fund and Compulsory Medical Insurance Fund is mandatory.

Separately, you will have to undergo a check of the children's menu and ready-made meals, since the sanitary-epidemiological service and Rospotrebnadzor carefully ensure that children are fed only high-quality and safe products.

As with the opening of any catering establishment, various documents must be approved by a number of authorities. Build the following package:

Projects of a building or premises, agreements and permits from regulatory services.
Draw up a lease agreement with the owner for a long period or show ownership.
A technical passport indicating the redevelopments carried out, etc. is required.
Similar documents on installed communications (ventilation system, electricity, water supply, sewerage, heating).
Permission to decorate the facade of the building, if any.

This whole process will take a lot of effort and time. Consider the length of the preparation period before planning your opening. To facilitate organizational activities, you can hire lawyers who will collect the entire package of documents and go through the authorities, obtaining the required permits.

Choosing a room

It is very important to take a responsible approach to choosing a building. Sometimes entrepreneurs don’t know where to start - by searching for a territory for a cafe and then adapting their plans to its features, or by starting with an idea and trying to find a place where they can implement the idea.

In any case, it is important that the establishment meets the requirements specified in SanPiN 2.3.1079-01. It is believed that a children's cafe must meet the following criteria:

The total area is about 100 sq. m., so that on its territory it is possible to conveniently place a kitchen, a dining room, a games room, a storage room, a bathroom and administration.
All required communications have been carried out - ventilation, sewerage, electricity, exhaust system in the kitchen, water supply, etc.
The premises are prepared according to fire safety regulations.
Materials used for repairs and decoration must be safe for children's health.

To ensure good natural light and create space, it is desirable that the windows in the cafe are large enough and face the south or east. It is also worth considering an interior that will be bright, cheerful and interesting for children of different ages.

One of the important points in the selection of premises is its location in the city. So, it is recommended to pay attention to the following points:

So that there are no direct competitors nearby with a similar theme of the establishment.
Focus on the availability of nearby kindergartens, schools, development groups, creative workshops, parks and recreation areas for families.
It should be convenient for clients to get to you by any means available to them, so it is important that there is a public transport stop nearby and parking for personal cars near the building.
For summer period The ideal choice would be an addition in the form of an open terrace under a canopy.

If you are planning to organize such a business in the village, then you should not open a large establishment, because there are not so many potential visitors. But if a cafe is located in a metropolis, you will have to work hard and create a real paradise for a children's audience, which compares favorably with competing establishments and satisfies the varied demands of capricious customers.

What will be required to open?

Organizing a children's cafe with a playroom requires the presence of a large amount of equipment, furniture and other equipment:

For the kitchen you need - special equipment (dishes, knives, cutlery, etc.) for preparing dishes, household appliances, stove, oven, refrigerator, work surfaces, various containers and shapes, meat grinder, food processor, kettle, scales, dishwasher and etc.
The guest room must have sofas, tables and chairs for children of different ages, as well as special high chairs for the youngest visitors. They buy beautiful dishes, cutlery, and a large screen for watching cartoons.
The play area is equipped with various labyrinths, ladders, toys, trampolines, etc. Here you can give free rein to your imagination and design a playground where every child will find it interesting and exciting. Depending on your capabilities and wishes, a more suitable set of entertainment is selected.
Don’t forget about the administration and other amenities - hangers, racks, computer equipment, racks for storing food, etc.

When organizing festive events, you will definitely need to have music and lighting equipment available. “Soap” and “smoke” shows are in particular demand, so it would be useful to purchase special equipment to create such effects.

An optional element, but one that plays an important role in attracting visitors, is the showcase. If you decorate it accordingly, you can invite more and more new clients, periodically changing the decorations. Thus, you provide advertising to your establishment.

Think over the menu

The dishes offered to children deserve special attention. After all, here you need to immediately take into account several points:

All products must be certified, high quality and fresh.
The food is chosen to be healthy and beneficial for the child’s body.
The attractiveness of the menu and the food served should interest even capricious and picky visitors.
A variety of assortments will attract a larger number of customers.
It is advisable to keep the cost of each dish within average limits.

The menu itself can be designed in various ways. This will also require creativity. Make your notes bright and colorful, and add a photo of the prepared food to each item, so that even a child who cannot read yet can make a choice. Some establishments of this type offer ordering at the counter, which makes the process easier for many children.

Services and games

The attractiveness of a children's cafe will directly depend on what you offer your visitors. It could be anything:

board games (mosaics, puzzles, Legos, drawing);
active entertainment, for which you will have to install certain equipment (ladders, slides, ball pool, labyrinths, trampoline, etc.);
slot machines;
attractions;
puppet theater;
disco;
master classes on handicrafts, cooking and various types of creativity.

Give parents the opportunity to organize any children's holiday - birthday, kindergarten graduation, school entrance, New Year etc. Arrange themed parties, educational and entertainment programs, discos for teenagers, etc. All this will require some effort in organizing and financial costs, but will attract many interested children.

Who to hire?

Depending on the size of the establishment, a different number of staff will be needed. But even for a small children's cafe you will need:

Administrator - responsible for accepting orders and organizational issues, and also sometimes takes on advertising activities.
Cooks and kitchen assistants - such a person must not only be highly qualified, but also have the skills and knowledge in preparing children's dishes.
Waiters - bring orders to visitors; no special specialization is required, but they must love children and get along well with them.
Animators - can be hired on a permanent basis or paid only for piecework when fulfilling orders for special events and holidays.
A teacher is responsible for children on the playground, monitoring their safety and helping to organize general games.
An accountant - when registering an individual entrepreneur, you will not need it, but if you have registered an LLC, then his services will be required, because tax reports are quite complex and you need to submit a lot of documents every month; This function is often performed by an outsider, which allows significant savings on wages.
Cleaning lady or cloakroom attendant - to keep the entire room clean.

Personnel are required to have health records that record the results of their last medical examination. It is advisable to undergo it twice a year. Please also pay attention to this point - to work with children, each employee should be checked for a criminal record in the past. This requirement is mandatory for all child care institutions.

From time to time, for special events, holidays, events, you can hire temporary staff - actors, animators, clowns, representatives of creative professions. This will significantly diversify children's entertainment, and the remuneration of such specialists will be piecework or hourly.

How to introduce yourself?

To attract as many visitors as possible to your new establishment, you will need to think through a good advertising campaign. Its scale will depend on your financial investments and the level of competition. We list the most suitable ways to inform the public about the opening of such an establishment:

Create an attractive, inviting display window.
Make a bright sign above the entrance.
Order advertising in local media (radio, newspapers, television, children's or women's magazines).
Post information about your establishment on thematic websites, forums, social networks and communities.
Start collaborating with holiday agencies, schools and development groups.
Print and distribute flyers in parks, clinics, educational institutions, etc.
Create a website on which you will post photographs of the cafe, videos of past events, reviews from satisfied visitors, telephone numbers and addresses for table reservations, as well as information about the services provided and prices.
Use advertising on billboards, buses, subways, and bulletin boards.

Here you can download the finished one as a sample.

How much money do you need?

To open a children's cafe from scratch, you need to invest a fairly large amount.

	*Capital Investment*	*Prices, in rub.*
1	Stoves and stoves	200 000
2	Fridge	100 000
3	Furniture	60 000
4	Dishwasher	16 000
5	Kitchen tools and utensils	20 000
6	Business registration	50 000
7	Room renovation	100 000
	Total:	546 000

The final amount greatly depends on how much the equipment itself and the selected furniture for the room cost. Also, toys and equipment for a children’s room are a separate expense item, for which each entrepreneur will have his own list of necessary items.

Also consider monthly costs:

It is quite difficult to predict how much profit a cafe will bring. This is also influenced pricing policy establishments, the presence of competition in the selected area, the number of visitors and events held. On average, for a small city the monthly profit is about 300,000-500,000 rubles. But this amount could be higher. The payback period occurs in 1-3 years.

Video: how to open a children's cafe - restaurant?