How to open a hotel for animals: a detailed business plan. How to open a hotel for animals: a detailed business plan and recommendations from businessmen Business plan with calculations for a hotel for animals
Today, the pet hotel market is in a stage of active growth. It is worth noting that this market has a fairly large capacity, since almost every second resident of our country has a pet and their number continues to increase. A particularly significant increase in the number of pets is observed in large cities. As a result, taking these factors into account, the payback period for the business is 18 months, and the break-even point falls on the 4th month of operation.
To open a pet hotel you will need to build your own building. This is due to the restrictions of the sanitary service. The minimum building area should be approximately 350 m2. You will also need to purchase a plot of land for construction. The land plot must be located outside the city limits. The required area is 10 acres. Also, for the successful operation of the hotel, it will be necessary to hire 14 people.
The total capacity of the hotel is 105 beds. Of these, the largest share is occupied by enclosures for dogs and cats. There are also cages for rodents and birds. On average, the hotel will have 210 clients per month. The average period of keeping animals is 7 days, the bill varies from 350 rubles to 1,000 rubles per day. Taking these factors into account, financial indicators the projects will be as follows:
Amount of initial investment - 2 850 000 rubles;
Monthly profit - 190 000 rubles;
Payback period - 18 months;
Break even - 4 months;
Return on sales - 40% .
2. Description of the business, product or service
For Russian residents, the service of pet hotels is still a fairly new phenomenon. But it is worth noting that the demand for these services is growing. This is due to the increase in both the number of animals and the increase in the pace of life of modern humans. As a result, a large market with growth prospects opens up for the entrepreneur.
The main purpose of a pet hotel is to care for and house clients' animals during their absence. The main tasks of the pet hotel will include:
- ensuring the safety and comfortable stay of animals during their stay;
- animal control and treatment
- catering
- dog walking
- regular cleaning and disinfection of animal areas.
It is necessary to open a hotel of this format in fairly large cities. Firstly, this is due to low demand in small cities, as well as higher purchasing power in large cities. Minimum number The city required for a sufficient level of demand is about 300,000 people.
To open a hotel you will need to buy a plot of land and also build your own building. The land plot must be selected outside the city. This is due, firstly, to the requirements of sanitary services, which require such premises to be located 150 meters from residential buildings, as well as to the need for constant walking of dogs. The required land area is about 10 acres. It will also be necessary to build a building on the site where the enclosures and technical rooms will be located. The building area will be 350 m2. The building will be 2-storey. On the first floor there will be enclosures for dogs and technical rooms; on the second stage there will be enclosures for dogs and cages for rodents and birds. Also, indoor, equipped dog enclosures will be installed outside, which can be used in the summer.
To open a dog hotel you will need the following equipment:
- cash register
- indoor dog enclosures (outdoor)
- indoor kennels for large dogs
- indoor kennels for small dogs and puppies
- cat enclosures
- pet beds
- feed racks
- accessories (bowls, drinking bowls, etc.)
- rodent cage
- bird cage
- carrying
- trays
- laptop
This equipment will ensure full operation of the hotel. In addition, the hotel needs to purchase food, animal medications and other consumables every month.
There is no licensing for this activity. In order to open a hotel you will need to study the regulatory framework for sanitary requirements, comply with all safety requirements in the premises.
3. Sales and marketing
4. Production plan
5. Financial plan
6. Risk factors
The main risks when opening a hotel include:
- high demand variability
This risk is due to the fact that demand for services may be inconsistent. To reduce this risk, it is necessary to use different promotion channels. As soon as more people know about your service, you can even out the monthly demand.
- animal diseases
To reduce this risk, it is necessary to accept only vaccinated animals into the hotel.
Possible risks
Possible risks | Impact on expected profit | Measures to reduce the impact of risk |
Economic risks are associated with consumer insolvency, instability of demand, and price reductions by competitors. | Decrease in income | Constant work with clients, product improvement, flexible pricing policy, improving product quality parameters |
About every third Russian (76%, according to VTsIOM) has a pet. In total there are about 20 million dogs and 35 million cats in the country - and there are also turtles, parrots, aquarium fish, guinea pigs and other animals. Against the backdrop of people’s stable attachment to their “little brothers,” the pet market is also rapidly developing. New pet boutiques are regularly opening in large cities, veterinary clinics, grooming salons, as well as foster care centers and hotels for animals.
In Russia, pet hotels arose at the beginning of the 21st century and quickly became popular. A pet owner planning a trip for several days or more can leave the pet in a facility where it will be provided with care, food, and leisure.
Currently, more than 200 hotels for animals are registered in the Zooboking.com database, most of which are in big cities. High demand during the holiday period - from May to September - and in new year holidays. Annual turnover a hotel for animals with 25 beds at an average daily price of 300 rubles is about one and a half million rubles; maintaining the hotel costs approximately 600,000 rubles. The experience of “pet hoteliers” shows that business is most profitable in large cities, where wages are high, the pace of life is intense, and there are many travel enthusiasts.
What services are provided at the pet hotel?
The standard package of services is presented in the table.
Table No. 1. Popular services and average market prices.
|
Service name |
Average price |
|
Cat foster care |
400 rubles/day |
|
Overexposure of dogs weighing 1-10 kg |
650 rubles/day |
|
Overexposure of dogs weighing 10-25 kg |
750 rubles/day |
|
Overexposure of dogs weighing more than 25 kg |
850 rubles/day |
|
Overexposure of hamsters and guinea pigs |
150 rubles/day |
|
Fostering ferrets and rabbits |
300 rubles/day |
|
Bird care |
250 rubles/day |
|
50-250 rubles |
|
|
Price depends on the problem |
|
|
Photoshoot |
700-1500 rubles |
|
Delivery of the animal from home to the hotel and back |
Price depends on distance |
The cost of overexposure includes the following services:
- Regular veterinary examination.
- Providing food and access to water.
- Bathing the pet. Usually carried out on the 7th day of your stay at the hotel.
- Ear cleaning.
- Eye treatment.
- Regular brushing.
- Walking according to schedule.
- Sanitary and hygienic procedures.
- Informing the owner about the condition of the animal.
Many hotels arrange rooms or boxes for pets and create a feeding and walking schedule according to the client’s preferences. In number additional services may include haircuts and dietary menu planning.
Pet hotel formats
There are no clear requirements for a pet hotel from regulatory authorities, so when choosing a format you need to be guided by a business development strategy.
The most common types of hotels for animals:
- Mini-hotel in a private apartment. A great option for an apartment owner who wants to make money. In conditions of limited space, keeping large dogs will cause certain difficulties, and small animals create noise, which annoys neighbors. The apartment is suitable for keeping cats, decorative dogs, parrots, and hamsters. To avoid conflicts with the residents of the house, sound insulation and ventilation will be required.
- Private house. You can keep any animals in the house and create them best conditions for a stay without hosts. From a profit point of view, it is good if it is located within the city or not far from it. It would be ideal if there was a fenced area for enclosures and walking.
- A separate building in a residential or central area. Convenient format (neighbors will have no complaints), but you will have to spend money on rent.
The hotel can be regular, VIP-class or combined - combining standard and luxury rooms.
A regular pet hotel means a room with cages for cats and dogs. This format is popular in sparsely populated cities. The average daily price is 300 rubles (the price does not include meals).
VIP rooms are cost-effective in megacities, where you can attract an audience with above-average income. Here, as in a hotel for people, they offer deluxe and junior suite rooms. Deluxe rooms have more space (from 7 to 10 m² for cats and from 15 to 20 m² for dogs) and more comfortable conditions (houses for animals, exercise equipment, comfortable sleeping areas). Some establishments install video surveillance, allowing customers to monitor their pets remotely. The average price of a day in a junior suite is from 700 rubles, in a suite - from 1,500 rubles.
Let's look at how to open a hotel for animals and what is needed for this.
Documentation and permission
To legally register a business, it is enough to register individual entrepreneur or LLC. Next, you need to find a room and prepare it for inspections by the sanitary and epidemiological station, fire inspectorate and Rospotrebnadzor.
The client of the pet hotel is provided with an agreement with mutual rights and obligations. There are holding centers that operate without a contract. But they do not give the client guarantees that his pet will be provided with decent conditions during the entire period of foster care.
Registration and obtaining permits will cost about 20,000 rubles.
Room
You will need not only a room of considerable size, but also an adjacent area for walking animals and setting up enclosures.
About 500,000 rubles are needed for repair work and arrangement of rooms. It is also necessary to organize water supply and baths for bathing animals. Walls should be decorated with environmentally friendly materials.
This project of a hotel for animals involves conducting activities in a 2-story building with a yard. It is located in a city with a population of more than 500 thousand inhabitants. The hotel has 45 places for cats and dogs, and there are also places for small animals. Cats, rodents, birds, and other small pets are located on the second floor, on the first floor and in the courtyard there are rooms for dogs. The rent will be 200,000 rubles per month. Utility costs - 20,000 rubles.
The business plan for the pet hotel assumes the following rooms:
- five VIP rooms for dogs and cats;
- five rooms for setting up enclosures;
- two rooms for rodents;
- medical office;
- five bathrooms (2 baths each).
It is necessary to build enclosures with stable fences in the yard. Remember: if the animal escapes, the owner has the right to sue.
Table No. 2. The area of enclosures depending on the size of the dogs
Staff
Minimum staff with calculations wages described in the table below.
Table No. 3. Pet hotel staff
|
Speciality |
Number (persons) |
Wages |
|
Administrator |
||
|
Vet |
||
|
Trainer |
||
|
Animal Control Officer |
||
|
Customer Relations Manager/Marketing Manager |
||
|
Grooming master |
||
You can entrust accounting to an outsourcing company and handle deliveries yourself.
Animal hotel equipment
Table No. 4. Required Equipment
|
Name |
Quantity |
|
|
Aviaries (indoor, indoor) |
||
|
Houses for cats |
||
|
Beds for cats |
||
|
Feed cabinet |
||
|
Scratching posts for cats |
||
|
Accessories (dishes, toys, muzzles, collars, etc.) |
||
|
Rodent cages |
||
|
Bird cages |
||
|
Carriers for cats |
||
Marketing and advertising
To attract customers and ensure a good reputation, it is important to approach advertising campaign as responsibly as possible. You will need a high-quality website with photographs of rooms and enclosures, detailed description services and advantages of your pet hotel, customer reviews. Also groups in social networks, announcements on forums, in thematic communities, on advertising and news portals, in print media.
Install a bright, beautiful sign that attracts the attention of passersby. You can order advertising on a billboard in the area where the hotel is located.
Effective and free marketing tool- barter advertising. You post your flyers in pet stores, veterinary clinics, and other places that pet owners frequent. The owners of the listed establishments leave their advertisements in your hotel.
You can develop a reward system (promotions, special offers, discount cards), which will increase loyalty target audience.
Financial plan: calculations of profitability and payback
First, let's determine the amount of the initial investment.
20,000 (collection of documents) + 200,000 (rent) + 500,000 (improvement of the house and territory) + 395,000 (equipment) + 20,000 (feed) + 60,000 (advertising) + 20,000 (transport and other expenses) = 1 215,000 rubles
Now let's calculate monthly expenses.
20,000 (utility payments) + 340,000 (salaries) + 20,000 (taxes) + 20,000 (food, medications, etc.) + 10,000 (advertising) = 410,000 rubles
Planned average bill per day from one client - 600 rubles. When fully loaded (45 seats), the daily income is 27,000 rubles. It’s easy to calculate your monthly income:
27,000 * 30 days = 810,000 rubles
Net profit per month (minus fixed expenses) will be 400,000 rubles.
Table No. 5. Financial calculations
This is the “ideal” payback period. In fact, it may take more time to promote the business, “gain” a reliable reputation and occupy sustainable position in a niche.
If the demand for services is high, you can safely raise prices by 10% during the season.
Pet hotel franchise: is it worth buying?
Since business requires significant starting capital and taking into account many details, the help of a competent franchisor will come in handy. Thanks to his practical experience and knowledge of the market, he will help you pass inspections, select and prepare premises, purchase equipment and feed from reliable suppliers at reasonable prices, as well as select and train personnel, and develop a marketing policy. If the franchise brand is well promoted, it will be easier for you to attract customers.
If you are a beginner and do not have strong confidence in your abilities, use a franchise when opening a pet hotel.
Conclusion
Draw up a detailed business plan for a pet hotel and conduct careful market monitoring - then you will cover all possible services that are of interest to pet owners.
Here's what can become an obstacle in business:
- bad location;
- low quality of service;
- negligence in drawing up the contract and assumed obligations;
- lack of marketing strategy.
- What is important to know?
- Selecting a room
- Costs and payback
- What documents are needed?
Pets often become a burden for their owners, especially when needed go on a business trip or on vacation. At the same time, organizing proper care for pets is not an easy task. If the neighbors agree to feed a cute, fluffy cat and clean the toilet after her, then a fighting breed dog will most likely scare them away.
In order for neighbors or acquaintances to agree to look after an animal, you need to be their best friends or be interested financially. But it is not a fact that your pet will receive normal care. Here the best solution will become a hotel for animals. We will tell you below how to open this business and how much it will cost.
What is important to know?
A business based on caring for animals seems to be a fairly simple matter, all you need is a premises, cages for housing and various feeds. But in reality everything is much more complicated. A mini hotel for pets is a multi-level preparation for opening, requiring close attention in the future. These instructions will help you open a hotel for animals from scratch, using money wisely.
So, where to start preparing and organizing your business? And you need to start by assessing your capabilities, both physical and financial. You should not set your sights on implementing a large-scale project; first, it is advisable to open a hotel for 10–15 animals for cats or dogs.
Second important point– practical experience, you also need to love this business. After all, in order to develop a business from scratch and save money for its further development, you will have to independently engage in leisure activities and feeding your pets. But you can hire a specialist, which will require additional opening costs - wages. Don't forget about employee taxes.
Attention! According to sanitary standards, it is impossible to open a hotel in an apartment in a multi-story building. Neighbors will definitely complain about the constant noise and unpleasant smell, which will lead to trouble. A hotel for animals in a residential building is a violation of sanitary standards, which will be the reason for its closure and payment of a fine.
Selecting a room
It is better to plan to open a hotel in a private house or an extension to it. For starters, 30–40 m2 will be enough. It is advisable to renovate the room, ensure its effective ventilation and equip it with a heating system. It can be central, autonomous or based on heaters. This is especially important for cats. These animals love warmth, especially Sphinxes; they freeze even in the heat. It is worth considering that walking is important for dogs, so a spacious yard will be a good help.
You might be interested in: Features of opening a private kindergarten
If there is none, then it is advisable to open a pet hotel near parks or green spaces in the suburbs.
Costs and payback
On average, to open a hotel for animals you will need from 10,000 to 30,000 dollars. Moreover, the maximum amount includes construction of premises from scratch it’s about $20,000. Experts recommend contacting construction organizations, but if you have the appropriate skills, you can build the structure yourself.
This will help you save money. Care should be taken to create comfortable conditions for animals - division into zones, for example, for dogs and cats. This is necessary so as not to create a nervous situation; the hotel should not cause stress for pets.
The remaining $10,000 will go towards:
- Production of enclosures for animals, measuring 1,500×2000 mm. For small pets (cats or parrots) compact cages are suitable. All living spaces should be comfortable.
- Grooming equipment: toilets, feeding bowls, leashes, combs, although in most cases the owners bring everything of their own to make the animal feel comfortable.
- Disinfectants, detergents.
- Feed, vitamins.
- Advertising company, including creating your own simple website.
- Furniture: cabinets for storing feed and other equipment, chairs.
- Toys to brighten up the guests' leisure time.
It will be important to form tariff plan. To create the most favorable conditions, it is necessary to study the market (monitor pricing policy competitors), and take into account the cost of feed and other consumables. On average, a hotel for animals costs from 300 to 500 rubles per day. In this case, the business will pay off in 2-3 years, subject to 50% workload.
Attention! The weighted average price should be based on detailed calculations based on the regional economy and market conditions. Download ready business-plan hotels for animals you can from our trusted partners. The quality of calculations is guaranteed!
You can offer discounts for the opening to attract customers. This is very important for business development and faster return on investment.
There are also prices for additional services, for 1 time:
- combing – 40 rubles;
- nail cutting – 270 rubles;
- cleaning sour eyes – 50 rubles;
- swimming – 300 rubles;
- ear cleaning – 70 rubles.
To avoid conflict situations, it is necessary to draw up an agreement with the owners, which will outline the provision of services step by step. It is also mandatory to go through a veterinarian before placing an animal in a hotel. This is necessary to avoid future claims from the owners if any disease is detected. You need to take these points into account in advance before opening a hotel.
Applications and a copy of the passport must be certified by a notary if the entrepreneur does not submit documents in person. Instructions regarding possible options Submitting a package of documents is located on the official website of the fiscal authorities.
A hotel for animals, its opening does not require permission from the SES, only if it does not provide treatment and diagnosis of pets using special drugs and equipment.
Professional business plans
Hotels, hair salons and pet clothing stores are considered high-end. Such services are provided to wealthy consumers who can afford significant expenses. Drawing up for animals will help you decide where to start and calculate all the costs and risks.
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Services provided
Hotel services are in the table below.
If the client uses a luxury room, then all other services are provided to him free of charge.
List of animals served:
- small dogs - Yorkshire terrier, bichon, chihuahua, pug, dachshund, etc.;
- medium and large dogs - all varieties of shepherd dogs, huskies, greyhounds, as well as bull terriers, setters, etc.;
- cats - Siamese, Redgall, Siberian, Scottish and others;
- birds - parrots, lovebirds, canaries, canaries and rosellas;
- rodents - guinea pigs, rats, chinchillas and degus.
The cost of services in a pet hotel does not depend on the type of pet. Everyone has the same conditions.
Ordinary number Double room Luxury room
Relevance
Business is relevant for a number of reasons:
- most pet owners do not know where to leave their animals during vacation, departure or long-term absence;
- 60% of people going abroad must leave their animals either with friends or give them to a pet store;
- In summer, hotels gain momentum several times, which allows them to increase profits;
- the entrepreneur creates comfortable living conditions for animals.
Market description and analysis
The first registered hotel for animals in Russia appeared in 1997. It was a cozy shelter for all dogs. In 2020, an idea appeared - to create an elite business with long-term accommodation for animals.
In total, about 200 hotels are registered in 15 large cities of Russia. Of these, 45% are in the capital region.
The main guests of pet hotels are cats, dogs and birds.
Market analysis:
- Of the Moscow pet hotels, 98% of the owners open as a separate point. The rest are chain hotels scattered around the city.
- According to GfK research, 55% of entrepreneurs rent premises to open a hotel. However, working in the hotel business is easier when you have your own property as it reduces the initial investment.
- As a rule, everything profitable hotels have an average area of 250-300 square meters. m. The room consists of several zones to distribute animals depending on the type and size. Chain hotels have about 40-50 rooms, while individual businesses can provide up to 35 beds.
- Location of modern pet hotels by marketing research: houses with adjacent territory, squares or public parks.
Target Audience
Potential client profiles:
- women aged 30-35 years;
- families with above average income.
Competitive advantages
The distinctive features of this hotel enterprise from its competitors may be the following:
- A themed image of nature where animals will feel at home. You can decorate areas with certain colors and add music from nature.
- For regular customers half of the services will be free, and the cost of living will be reduced to 50%.
- Installation of a spa area and a separate park with a river for walking dogs.
- Installation of video cameras so that owners can monitor their pets.
Advertising campaign
- distribution of leaflets and business cards;
- take advantage of the help of bloggers who will talk about the pet hotel;
- advertising through social networks;
- contacting famous trainers;
- cooperation with kennel clubs;
- advertising through hairdressing salons for animals;
- arrange banner advertising on popular sites.
Step-by-step opening instructions
You can draw up a business plan for a hotel for animals in a competent business organization yourself or buy a ready-made one.
You can open pet hotels much faster if you follow the instructions:
- Collect the necessary documents.
- Find a room and make repairs in it.
- Purchase the necessary equipment.
- Select staff.
Documents
The hotel business does not require certification, so you can register as an individual entrepreneur. However, it is recommended because in this type of activity contracts are often concluded with cooperating companies.
To open a partnership, you need to contact the tax office at your place of residence.
The requirements for opening an LLC are presented below.
You also need to select OKVED codes.
As a result, you should get:
- application form P11001;
- a documented decision to create an LLC (if there is only one founder);
- company charter in 2 copies;
- receipt of payment of state duty;
- documents confirming the registration of the company's legal address.
Video material instructions for opening an LLC from the author of “Contour. Accounting."
Room and design
The main guideline when choosing a premises depends on the target audience and the animals being served.
Main characteristics of the room:
- recommended area - 300 sq. m;
- separate building;
- sleeping area;
- the size of a regular room is 1.7x1.5x2.3 m;
- luxury room size - 2x3x2.3 m;
- telephone communication;
- total number of rooms - 50;
- installed water supply, sewerage and electricity;
- division into zones for various types animals;
- separate kitchen and spa area;
- The surrounding area must be fenced.
Design requirements:
- tile floor;
- the walls of the rooms are made of durable glass.
The average cost of renting premises for a hotel for animals is 350,000 rubles/month.
Approximate view of the hotel lobby Hotel kitchen for animals Adjacent territory
Equipment and inventory
Kitchen components:
- cabinets for storing feed;
- kitchen sink and stove;
- fridge;
- set of cooking tools.
Bathroom equipment:
- shower cabins;
- towel racks;
- a set of gels and oils;
- grooming tools.
Equipment for rooms.
Hall equipment:
- reception desk;
- sofas;
- coffee tables;
- shelves.
Staff
The working hours of the pet hotel staff are 24 hours a day.
Staff.
| Job title | Responsibilities | Requirements | Salary (in rub./month) | Number (persons) |
| Dog handler |
|
| 30,000 | 1 |
| Vet |
|
| 50,000 | 2 |
| Administrator |
|
| 50,000 | 1 |
| Cook |
|
| 45,000 | 1 |
| Cleaning woman |
|
| 15,000 | 1 |
| Security Guard |
|
| 25,000 | 1 |
The position of director of the animal hotel remains with the head of this business project.
Financial plan
Initial data:
- taxation system - OSNO (basic);
- submitted calculations for a period of 2 years;
- income tax - 20%;
- VAT - 17%.
Starting investments
Estimate of basic expenses for the first year.
| Article title | Value (in rubles) |
| Renting premises | 4,200,000 |
| Payroll fund | 3,180,000 |
| Housing and communal services | 300,000 |
| Repair and redevelopment | 2,000,000 |
| Ventilation, fire systems and air conditioning | 150,000 |
| Kitchen installation | 95,000 |
| SPA area installation | 150,000 |
| Hall equipment | 39,112 |
| Bathroom equipment | 85,200 |
| Kitchen equipment | 59,070 |
| Animal Toolkit | 65,000 |
| Medicines | 15,000 |
| Stern | 11,200 |
| Buying a PC | 22,000 |
| Advertising and promotion | 100,000 |
| Expenses to cover risks | 300,000 |
| Total | 10,771,582 |
Regular expenses
Monthly costs.
Income
Revenue items in the first year at 55% occupancy.
Revenues for the second year with hotel occupancy of 85%.
Risks and payback
Possible risks.
The approximate payback period for a pet hotel business project is 2.5 years.