Intermediary business: how it works. Business in mediation in the service sector Intermediary resale

Today I want to look at a very interesting and popular view today - making money through mediation on the Internet. As in the offline sphere, on the Internet you can find simply a huge number of different kinds of intermediaries who make money by connecting sellers and buyers of freelance goods and services, and in many cases it is not even immediately possible to determine that these are intermediaries. Who are they Internet intermediaries what they do there and how they earn money - more on that later.

So, what does it mean to make money through mediation on the Internet? To make it clearer, let's compare this with the provision of traditional services offline, for example, in construction. There are painters, plasterers, plumbers, electricians and other workers who are ready to provide their services to customers - in this way they work for themselves, engage in offline freelancing and earn money. But when you call about an advertisement, say, about plastering work, you get... no, not to the master who performs it, but to an intermediary-foreman. He comes to you, evaluates the scope of the work, you agree on a price with him, and you pay him money, and he sends you a master who does all the work. Naturally, the foreman pays the foreman only part of the money received from you, and takes the rest for himself. This is exactly the same situation on the Internet.

Let's say you earn . When you take an order on a freelance exchange, it is very likely that you are writing an article not for a direct customer, but for an intermediary, who will then resell it to someone who really needs it, at an even higher price. Even when you cooperate with the customer directly, it is possible that he makes money through mediation on the Internet.

Many people have probably noticed how often various types of SEO website promotion services are offered on the Internet. In the vast majority of cases, these are all intermediaries too. For example, they are engaged in the so-called. link promotion - they purchase links on different sites for their customer, who is already paying for them a large amount what the owners of those sites get. All the difference “settles” with the intermediary.

Well, any of them are already more powerful intermediaries, whose work is systematized and automated. However, the essence is still the same: making money through mediation on the Internet.

The vast majority of people who sell some goods have their own online stores - these are also intermediaries on the Internet. Moreover, in many cases, their business does not even require practically any investment if they work according to the system. Some intermediaries Chinese online stores what are they worth...

How do all these people make money? It’s very simple: on the Internet they play the role of “foremen”, deciding all administrative and technical issues. The intermediaries themselves do not produce any goods and do not perform any work, although, in an amicable way, they should have a good understanding of their field. Their income from intermediary lies in finding customers and performers, sellers and buyers. As a rule, an Internet intermediary already has its own “working team”, its own “team” of performers - specialists in various fields who are always ready to do their job if we're talking about about Internet services, or their suppliers of goods, if we are talking about online trading.

An Internet mediator must be able to negotiate, negotiate, find compromises, and possess the art of persuasion - this is precisely what success in his work lies in. Even knowledge and skills in his field of activity, perhaps, come into the background.

Intermediaries on the Internet try to focus on large, systematic orders that require a large amount of work, have a high cost and, accordingly, allow them to earn more. Exactly the same as in our example with construction: the foreman is more interested in taking an order for a turnkey house renovation than for replacing one outlet (he may not even want to get involved with this).

Earnings from mediation on the Internet are quite significant, especially when it comes to the service sector. Prices for the same services vary greatly (as an example -), so the intermediary always has room for price maneuvers. He can easily find a contractor who will agree to do the work even at 2 times cheaper than what the customer will pay the intermediary. Thus, an intermediary on the Internet can earn up to 50% of the amount of their cash turnover and even more.

Very often freelancers who start their independent execution various types of work, gaining experience and knowledge, in the future they become Internet intermediaries. This can be observed on many freelance exchanges: a person first acts as a performer, then his rating increases, he becomes a popular and sought-after performer, and now he is already a customer, the number of work performed decreases, and the number of orders grows. Ultimately, he is a sought-after customer.

Let's summarize. Intermediaries on the Internet earn good money themselves, and also provide work and income to the performers with whom they cooperate. Their presence is disadvantageous only for customers who are forced to significantly overpay. However, many people are willing to pay “for convenience” and completed “turnkey work”, so saving their time, they turn to online intermediaries for services. Here, as they say, to each his own.

Now you have an idea of ​​how online intermediaries work, and you might want to join their ranks.

That's all I have for now. Perhaps in the future I will consider some options for mediation on the Internet in more detail. Stay tuned and subscribe for updates. See you again!

Online stores have long ceased to be a rare phenomenon, and on the contrary, they are rapidly gaining popularity among the Russian-speaking audience. More and more people are buying us electronics, furniture, building materials and much more, realizing that it will cost them much less than if they went to the nearest supermarket. On the other hand, it would be even more profitable to purchase from foreign online stores, but most are hampered by difficulties associated with payment and delivery, or by simple ignorance of the language. And here intermediaries come to the rescue, taking all the troubles upon themselves, asking for an appropriate remuneration for this.

How to become an online store intermediary

Study the topic “from cover to cover”

Otherwise, the work will be at your loss. You need to know the specifics of the goods that you will have to deal with, the methods of their delivery, the conditions of insurance and payment of compensation in the event of a defective product, issues related to customs duties. If at first it all seems too complicated, it is better to find a competent person/people who will advise you at first. Believe me, the purchase of goods in the United States and its subsequent transportation from the village of Kukuevo, Mukhosran region, is tantamount to developing a plan for a military operation.

Make connections

Of course, you can start a business alone by overpaying foreign suppliers for goods, but it will be better if you can make a profitable acquaintance “on the other side of the border.” The second intermediary will pay for the goods directly and send it independently - this is much cheaper and safer (bourgeois manufacturers do not consider it necessary to pay enough attention to the packaging and delivery of purchases, and some, in general, have never sent anything to Russia and the CIS countries and do not intend to ). You can find Russian-speaking partners on special forums and websites, but there are plenty of cases of scammers there, so it will still be better if your partner is a person you know.

Prepare a commercial proposal

Before you start, you need to figure out how to convince potential clients in your usefulness, so that they do not consider you a banal reseller. Try to bring to their attention that the process of purchasing and transporting goods is fraught with a lot of risks, including fraud, defective products, errors by postal workers and other problems, and you, as an intermediary, are able to provide a guarantee of speedy delivery and safety of purchased items. With all this, your prices should not “bite”, otherwise most people will ignore even the most tempting offer. 7-10% for delivery is more than enough, although in some cases, if delivery and customs clearance costs a pretty penny, the price jumps to 20-30%.

Find buyers

The best option for this would be to create your own website, properly designed and promoted. Most of the content should be product descriptions with links to order (sales are especially effective if you provide them with review videos that clearly demonstrate appearance product and its performance). Alternatively, you can search for clients in their natural habitat. If you are delivering women's goods, it's time to post your offer and contact information on women's websites and groups in social networks. Selling car parts- run to the car enthusiasts forum. And so on, in general, you understand.

Prospects for intermediary business

At the initial stage, such a small enterprise requires virtually no capital investment. Five to six thousand rubles will be enough to place a couple of commercial advertisements, arrange bank card for calculations and pay for hosting services and a domain name for a year in advance. There will still be some left.

Despite the small investment, the profit is quite high. Even without straining too much, in a couple of months it is quite possible to reach a monthly income level of 10 thousand rubles. And if you set up large-scale production, purchasing and selling dozens of items in bulk, the amounts will be disproportionately higher. Of course, in this case you will have to take care of hiring additional staff and paying them wages.

This is what business is like. Do you think it’s worth working in this direction or would it be better to immediately start creating your own online store? Let's discuss in the comments.

Reviews and comments

Intermediation is a fairly promising type of income - the markup on goods can be almost the same as in your own online store, and this type of trading risk, when you purchased a product, but it turned out to be of no use to anyone and is simply lying around in your warehouse, is absent in principle . On the other hand, when ordering products from foreign suppliers, you can fall into the trap of scammers who will send you some kind of dummy or defective product. Accordingly, the money will be wasted (if you refuse to compensate the buyer for the loss, you will only make things worse for yourself).

Lack of reliable legal basis(or status, whatever you want!) is the main headache of such an intermediary. Legally he is nobody. And of course, as a result of this, he is not completely protected from scammers! One can only dream of a solid, stable income in this area. And trust, as it was rightly said, in such areas of activity is earned over years!

I think this type of business is quite promising. Many people are afraid to buy online because they are afraid of being discounted and receiving low-quality goods, especially from abroad. The intermediary will be able to eliminate this problem for the buyer and also earn money from it.

I think that if you sell online, you may encounter low demand, people who go to websites buy a lot on their own in online stores and are oriented in this topic. You can buy goods in an online store with convenient delivery, and sell them in your city.

These schemes will soon stop working, if only because I personally participate in joint purchases in these foreign online stores, not only is the organizer of this collective purchase basically doing everything for me, but I also take at wholesale prices, yes Delivery is also cheaper.

I think it is unlikely that the relevance of mediation will ever go away. Many people do not want to surf foreign Internet resources, study a large amount of information, or take risks. Some people simply don’t have time for this. It is easier for them to use the services of intermediaries than to do everything themselves.

I would still put the “search for buyers” item in first place, because there are groups of goods, the intermediation in the sale of which will lead to practically nothing in terms of profit: it will be minimal, and the risk that you will be “thrown away” will not exist get away!

prolisk, in the latter case, the main thing is not to overdo it with markup, my experience tells me that this markup should not exceed 1/3 of the original cost of the product, otherwise potential buyers simply will not be interested in your product!

And it seemed to me that when discussing how to become an intermediary of an online store, they were referring to affiliate programs. This is when a store assigns you an ID and provides banners that you can place on their website. All you need to do is for the client to go to the store’s website and buy the product there. Aren't affiliates and intermediaries the same thing? Please explain to me the difference.

Yuran123, by the way, here is one of the problems of such intermediation: my experience shows that in 90% of cases the client is “one-time” and does not make repeated purchases. According to my observations, customers are most often not satisfied with the price/quality ratio in online stores.

Do you want to say that if you work not through the admintab with online stores, then the clients will not be one-time, but if through the admintab, then they will be one-time? Don't you think this sounds a little crazy?

Yuran123, I didn’t say a word about your favorite admin tab, but outlined a problem common to most intermediaries on the World Wide Web. It’s strange that you, as an experienced intermediary in online sales, did not pay attention to this. The client is looking where it is better, and I didn’t come up with this, but the statistics are as follows!

Well, yes, I also think that the idea is good, few people ordinary people will look for something for himself on foreign sites, and then wait a long time for delivery, people mostly do everything in last moment, so they will look for something “closer” and more reliable.

Do any of those who responded have personal experience with mediation? Who has already become or was an online store intermediary? Share personal experience, I think many people will be interested in this.

Following the example of one jewelry online store. I created a VKontakte group, posted a link to the product, a photo of the product and the price. After some time, people began to write themselves. At the same time, some goods (a gold necklace in one copy) quickly sold out and people wrote “can we make it to order?”

One CPA partner. Product: coffee for weight loss. I also sold through VKontakte groups, they asked a lot, they found out how much to take - a pack or more.

For another affiliate program - any goods. I wanted to create products on my domain - fitness mats. Support wrote to me that you can make a good store on the free blogspot platform (diaries from Google), but it didn’t go further than registering a blog.

Great! And the delivery and payments were made directly by the store itself, right? What criteria did you use to choose an online store? Still, before becoming an online store intermediary, you should have studied the reviews or paid attention to some aspects. How did you weed out the “reliable” and the not so reliable?

In today's article we will talk about the idea of ​​a business without start-up capital. The idea of ​​this business came to me during my student years, it was later implemented and existed for quite a long time.

During my student years, I communicated very closely with a friend who serviced split systems. He worked for himself, did not register his activities in any way, but at the same time, popular rumor gave him a good influx of clients due to high-quality service. There was only one significant drawback - the lack of a car and he had to travel by taxi with all his equipment, which included a large box of tools, a mini-wash, a steam cleaner and a set of special chemicals. With such a set of tools, he had to pay not only for travel from point A to point B, but also for luggage, which, when calculated at the end of the month, amounted to a significant expense and amounted to a significant percentage of his earnings.

So he came up with the idea of ​​involving me with my personal transport in his work, saving on taxis, but sharing an agreed percentage of earnings. Having increased the pace of work during the seasonal time for this work - summer, we began to work together, chipped in on gasoline together, and divided wages in half. The season ended and work began to decline, although I monitored the situation of my “colleagues” - they were still clearing out the backlog of orders.

After thinking about it, he suggested to his friend that he open an individual entrepreneur, give full-fledged advertising and continue to earn money, which he categorically refused. Being more proactive, I took matters into my own hands and began advertising his services on the Internet on local forums and free websites with my phone number. When the calls came in, I scheduled clients on a schedule and informed my partner where and when we would work. When I resumed my studies, I could no longer devote so much time to work, and we agreed that the clients were from me, the work was from him, and I received a small share for mediation.

This little story gave impetus to my further actions. Thinking a lot of time how to make money more money, I came to a logical conclusion - we need more people. But split systems are a seasonal job and you can’t survive the winter on rare orders in cold seasons. Developing the idea, I came to the point that there are many people who have their hands and can do a lot of things in everyday life, but for some reason they are sitting without work. So you can help them to your advantage! As they say, it's better to have 1% of a hundred people doing nothing than 100% doing everything alone :)

At my own risk, I placed advertisements on the Internet about the installation of satellite systems (there were guys I knew with whom I once worked in this area) in addition to the already existing ones about split systems. And thus I began to make profit from two areas. At first, the profit was not very great and they transferred it to my phone, or gave me cash when we met, but it was enough to go to a cafe with a girl. Deciding that this was not the ultimate dream, I began advertising all the services that people provide in job advertisements. After calling some of them, I offered them work on a flexible schedule - there is work, I call.
The percentage was agreed upon immediately. And when the order arrived, I delivered the work to the address and received my reward. With the first money I earned, I opened an individual entrepreneur, about 3,500 rubles at that time, and began advertising on the Internet and in the local newspaper about providing all household services, something like “husband for an hour.” Is the faucet leaking? Do you need to change the glass or nail down a painting? Anything you want, for your money!

Over time, the phone began to ring around the clock - someone needed to take out construction waste at 6 am, but there were no movers - we’ll find it now! Someone needed an emergency opening of the front door at 3 am - now we’ll open it!

A couple of months later, the first potential employee from the list called job seekers with the question of a desperate person - do you need employees? -We need what you can do? -I can do everything around the house, maybe I’ll come to the interview and tell you? Here I had a slight stupor - I don’t have an office, inviting me to a student dormitory is not the best option.. A cafe! - Do you know such and such a cafe? Come today at 17-00. Searchin standard contract When hiring an employee, I sifted through a bunch of information on how best to do it, called the guys from the legal department and, having “manipulated” the contract in the right direction, I went for an interview. After 15 minutes, I had my first hired employee with a minimum salary of 2,000 rubles, 80% of earnings from the order received and a lot of free time, while there is no permanent job.

Of course, I couldn’t pay each unemployed person the minimum 2,000 rubles from my own pocket for the fact that he was available, so subsequent interviews usually came down to verbal agreements. Thus, without essentially doing anything, being an intermediary, I earned the initial money out of thin air.

Investments - 3500 from the first money earned. Payment for Internet and telephone - little things.
Risks - one inadequate person from the street, brought in for work, can spoil the client’s overall opinion of the organization, so you should be selective in choosing an employee.
There was no need to give bribes.

Profitability - it all depends on your grasp of the selected service areas. In my case, a few months after the active distribution of advertising, I changed my “six” to a fresh 2114 and did not think about having money when going on a date with a girl.

My further plans were to hire some freshman to process orders and get my dream job - traveling and collecting money, but due to family circumstances I had to change my city of residence and start doing a completely different job. A little later I saw an advertisement about a Unified Services Center, specializing in approximately the same thing, but with more narrowly focused services.

Remember the most important thing - feel confident. You don't owe anyone anything yet. A client who, desperate to find a master, calls you - you are the master of the situation. Plumber Uncle Vanya will also be grateful to you for the work provided. The range of services can be constantly expanded. The most important question is why will they call you and not through a private advertisement in the newspaper? Because many people have already made the mistake of such craftsmen who came to hang the cornice, but instead split the slope and nothing can be demanded from them. And you are a company that has some kind of responsibility to the customer, there is more trust. By approaching this work responsibly and understanding its potential, you can earn good money.

Almost every man sooner or later begins to think about starting his own business and working for himself. Today, the most widespread and profitable is mediation, which is why most people are interested in how to become an intermediary and make decent money from it.

How to become an intermediary between seller and buyer?

To become a mediator you do not need to have special skills, the main thing is to have desire and instinct. If you decide to make money through intermediary, you must choose an area in which you will “rotate”, you must get the maximum, which will be little familiar to both the seller and the buyer, and you must be able to negotiate with people.

Options for mediation between seller and buyer may be, for example, the field of construction and repair. You can assemble a team of repair specialists who will carry out all the work proposed by the customer. By “supplying” workers you can make good money.

The trade sector is also very profitable. When purchasing a product from a manufacturer, you, after marking it up for yourself, sell it to the end buyer. This is exactly how the modern sales market works; today manufacturers rarely sell their goods directly to the buyer.

How to become an online store intermediary?

Another “field” of earnings could be. You can make quite good money as an intermediary selling goods on the World Wide Web. For example, foreign online stores, many people are afraid to “contact” with foreign manufacturers, even on the Internet, but the desire to purchase goods at a really low price does not leave them. Here you can act as an intermediary, receive your percentage, place an order and deliver the goods for an indecisive buyer.