SMM promotion on social networks. SMM promotion in social networks Interaction with users

It's stupid to think that among 90 million users you won't find any clients. However, users are already fed up with numerous communities and groups; they are much less willing to join new ones. Competition also has an effect; if a person is already subscribed to a couple of groups “Cargo transportation in...”, then, most likely, he will not join another one. Of course, if he is not pushed to do this, which is what I will talk about in this article.

Defining the goal

You need to start SMM promotion with a clear definition of the goal. Many people don’t understand what they need and that’s why they immediately go down the wrong path. Why would a company that operates in a city with a population of 20 thousand people add 50 thousand to its group? For likes and comments? But the company needs sales.

Goals could be:

• Receiving feedback from clients;
• Sale of goods or services;
• Informing clients;
• Brand promotion;
• Recruiting a target audience for further work with it;
• Hiring employees (you can create a personnel reserve);
• And there are many more options.

By defining your goal, you will determine your target audience, which will greatly help in further promotion, choice of social network and presence strategy.

Choosing a social network

Today they most often work with Facebook, VKontakte and Odnoklassniki and Instagram. You can create communities and pages in all social networks, but you can only choose one or two. In general, VKontakte has advantages in terms of audience size in almost any area. One simple example.

The most popular community on Facebook for the query “Kazan”:

And VKontakte:

But this does not mean that you need to limit yourself to VKontakte, even if it has the largest audience.

When choosing, you should focus on the format of the social network.

VKontakte– the most popular social network in Russia, the demographics are represented as widely as possible. Suitable for publishing any content. The competition is very strong, especially if we talk about communities in general, of which there are a lot. That is, VKontakte users do not lack attention; most often, a lot of new posts appear in their news feeds every day.

Classmates– the audience overlaps with the VKontakte audience, the majority of users who are on Odnoklassniki are also on VKontakte. Previously, it was believed that Odnoklassniki had a more mature audience, but today there are many young people there. If a user rates your post, then he shares it with his friends, this main feature, which needs to be taken into account. That is, in Odnoklassniki you can promote your page through excellent content.

Facebook– the audience is more mature and solvent, thanks to which this network is considered one of the best platforms for B2C. There is access to an international audience, Russian social networks do not have such an opportunity. Cheap targeted advertising is also a feature of Facebook.

Instagram– well suited for visual presentation of your products and services. The audience here is much younger than on any other social network, and the number of registered users is growing. A good platform for B2C, however, Instagram is also well suited for brand promotion, and not just for sales.

Twitter– suitable for informing about important events, it can be used to redirect users to other social networks, informing them about new posts. The Twitter audience is politically and socially more active offline, in this it is approximately twice as large as the audience of other social networks.

YouTube– the audience is huge, but many watch videos on third-party resources. Suitable for promoting a brand (often personal), goods or services. Better than other social networks for B2B, many company executives watch videos that relate to their field of activity.

The optimal solution is to use several social networks, using them strengths. In some social networks, you have the ability to search by specified parameters, so you can estimate the size of the audience, its interests and other information.

SMM promotion methods

SMM methods can be divided into white, gray and black. The difference lies in cost, effectiveness and compliance with social media rules and sometimes legislation.

White methods

Targeted advertising

Competitions

A popular method that allows short term significantly increase your subscriber count even when you use low-cost prizes. The downside is that a large number of freebie lovers will subscribe. For the entertainment community, this method of promotion is quite acceptable, but for business it is not very effective. Here it is better to offer discounts in limited quantities rather than prizes. This way you will increase the likelihood that those who are truly interested in your products or services will subscribe.

In fact, a good and useful community will develop on its own, although you will have to spend money on the initial audience. SMM promotion for companies should not be about finding subscribers, but about finding clients; this should never be forgotten. And clients are much more expensive than subscribers.

SEO

SEO should also be applied in social networks, where the description of communities and pages should also indicate keywords, both for searching on the social network itself and for search engines. SEO will not be the main method of promotion, but it may well give additional subscribers. Please note that for many commercial requests there is a VKontakte group in the TOP.

Interaction with users

It's a labor-intensive method, but it's free and can be effective. It is suitable for Twitter and Instagram, where the company account has the ability to like or comment on user posts, and in this case it is very easy to search for them using hashtags. In other social networks, the method is less effective and more reminiscent of crowd marketing. I classified this method as white, since in this case there is no spam in comments or other actions that are useless for users.

Gray methods

Cheating with bots or cheating with offers

You can bring bots into the community quickly and relatively cheaply. Offers (people who will subscribe, like, etc. for a certain fee) will cost more, but in both cases the effectiveness of this method of SMM promotion will be low, since you will not receive targeted subscribers.

The advantage is that in social networks one of the ranking factors is the number of subscribers. For example, VKontakte will always show groups and communities with the most participants in the first places. The downside is that your community can be blocked for using this method; offers are banned less often than bots, but there are complaints about this on thematic forums. Commercial communities are more at risk.

Spam in comments or private messages

Spam is prohibited by the rules of any social network, spammers' accounts are banned quite quickly, but this method is much better than the previous one. Just because you spam links to your community, if a person subscribes, it means that he is at least interested in it. That is, any kind of audience you can get.

You can write in private messages, but today this is less and less effective. Firstly, users are increasingly having private messages from strangers blocked, and secondly, after several complaints about spam, the account will be blocked. In some social networks it will be possible to quickly unblock it; here, study the rules of social networks.

Massfollowing

Mass following is a subscription to users in the hope that they will subscribe in return. The method is relevant, first of all, for Instagram, where it is one of the main ones in promotion. It is possible to use this method in other social networks, where for this purpose fake pages of people are created, who are added en masse as friends, and then offered to subscribe to the pages.

Black methods

Black hat practices usually violate not only social media rules, but are also a criminal offense. For example, here spam is done from hacked accounts, and links are sent by friends, who in this case trust the sender much more.

Black methods of SMM promotion are associated with hacking of accounts or vulnerabilities of the social networks themselves. I don't recommend using them.

Hello, dear readers of the blog site. Today I want to talk about such a channel website and business promotion, like social networks. The topic is very relevant and gaining increasing popularity. A little earlier, I wrote an article where I listed and compared all those available on at the moment(including social networks). After that, I published a general article on and began to have a specific conversation about.

In a nutshell, you need any possible ways get a target audience that will be ready to accept and possibly purchase the services or products you are promoting. Another question who benefits from advertising on social networks And is this method suitable for everyone?

Which website is suitable for promotion on social networks?

I recently published an article about modern, where I said that it makes no sense to start promoting a website without preparing it for this action. On social networks the situation is exactly the same. Not every website or business project can be promoted through this channel. Let's see which website (business) is suitable for promotion on social networks and what characteristics it should have.

I think that we will further develop this topic in subsequent publications. Don't switch.

Good luck to you! See you soon on the pages of the blog site

You might be interested

You probably also have a lot of friend requests on Facebook from “Wedding Photographer Natalya”, “China Therapist Ivanov” and “Evgeniy Profnastil”. Or (even worse) “Sandwich Restaurant” or “Old Hag Clinic”. Tell me, do you accept them? So I don't. I understand that people came to the social network to sell their services. But in most cases, it seems that people heard a ringing, but do not know where it is. They may even have chosen the right channel for promotion, but they haven’t learned how to work with it.

Once again having received a friend request from Victor Repair, I decided to write a short guide for those who independently decided to promote their professional services on social networks.

Tip number 0: You can't make a first impression twice.

Therefore, before you become friends with everyone, design the page properly, maintain it for some time, make it interesting. Stop constantly reposting from your website or your company’s website. If your page is empty, was created just yesterday, or is filled only with reposts from some sites or pages, no one will subscribe to it, because there is a chance that you are a robot. Or a person, but you are not interesting to read in any case. And, accordingly, there is no need to keep them as friends.

If you want to promote your professional services yourself, create your content and behave accordingly, pay attention to your page. Without work, you yourself know, nothing will work out.

1. Use your real first and last name

Nobody wants to keep the incomprehensible “Andrey” as a friend luxury real estate" If you are truly rooted in this work and are confident that you will be a realtor for the rest of your days, then use your real name. People are more likely to add as a friend the unknown Andrei Ivanov, who enthusiastically writes about real estate in their city, than the faceless “Andrei elite real estate” with a photo of a house instead of an avatar and constantly reposting from different real estate sites.

2. Tell stories

Everyone is interested in looking behind the veil of secrecy about professional tricks. Otherwise, the “How It Works” format on The Village would not be so popular. If you really don’t know where to start, read these columns by anonymous experts - get an idea of ​​what people are interested in reading about.

But the most important exercise is to remember what you talk about with your non-professional friends in your industry, what you can laugh about together. For example, if you are a dentist, talk about the funny behavior of your clients (well, they really act very funny sometimes!). Of course, everything should be as anonymous and kind as possible, and ideally even with some kind of morality - like, don’t take your children for a walk in Africa.

3. Share your experience

Surely, you have been in this profession for so long that you have whole list obvious tips and tricks that no one ever does. For example, if you are a financial advisor, you know that you need to have an emergency reserve amounting to 3-6 months of expenses. But, to put it mildly, not everyone knows this.

Tell us, model the situation, again, using the example of your clients and real cases, illustrate what this leads to. Sometimes people don't realize they have a real problem with something until they see the real consequences. Based on your many years of experience, you can talk about these consequences and give advice. Plus, this is another way to prove to your followers that you are an expert and worth spending money on.

4. Don't skimp on good photos

By looking at your avatar (and the page in general), a stranger should understand that you are a professional. A good portrait photographer will help you create this impression. Professional photography It’s not that expensive, but the effect is permanent.

Take a photo set of 8-10 photographs that are different from each other at once, so that you can change them from time to time and use them in other resources - for example, in the media.

By the way, if you suddenly get your hands on a photo from some professional get-together, post it in the news with a note that “Here, I told you about new trends in N on the M forum.” Show your subscribers that you are part of a professional community.

5. Write simply

No need for fancy wording. Remember that your readers are mostly people who do not understand your topic. Therefore, write your posts on social networks in the same language in which you communicate with the client when he asks stupid questions.

6. Make it possible to subscribe to your page

VKontakte and Facebook have the ability to subscribe to a page for non-friends. That is, a person may be embarrassed to knock on your friend’s door, but he is interested in what you write. In this case, a subscription is required.

7. Chat with subscribers in the comments

If you wrote an interesting post and your subscribers bombarded you with questions, take the time to answer their questions, give advice, and clarify unclear points.

People need to see you real person, not a bot.

There are, of course, a number of moral and ethical restrictions here - that, for example, it is impossible to make a diagnosis using a social network. But I hope you know about such subtle aspects of your profession.

However, you don’t need to immediately sell your services in the comments. If you can give free advice, with the help of which a subscriber can independently solve his problem, give him this advice - this will only strengthen the level of potential loyalty.

8. Have your own opinion

Everyone in the industry periodically experiences a fashion for something: black furniture and brick walls, rhinestones in teeth, Chinese toilets - you never know. You probably also know about this, and you have some kind of personal and professional relationship to it. You can clearly state your opinion (this will be especially popular if you criticize this fashion trend).

For example, you are a dentist and you think that rhinestones are good only on perfectly white teeth, and in other cases they only emphasize the yellowish tint of the enamel. Or that it is unsafe for teeth and not entirely hygienic (for example). Your opinion may be based on your practice, a recent patient, or something else. But a reasoned opinion from a professional is always interesting to read.

9. Don’t write about things you don’t understand.

Those topics that online trolls can happily savor are taboo for you. You are too busy to discuss the cost of Peskov’s watch and the political consequences of an invasion of some little-known country (unless you are a watchmaker and a political strategist, respectively).

10. Be yourself

You can write not only about work - it is also important to remain a person.

You can post photos of bouquets sent by satisfied patients or colleagues, share jokes and professional humor, tell a little about your life, your time studying and becoming a professional. Then it will seem to your subscribers that they have known you for a thousand years, and it will be easier for them to trust you to perform the service.

11. Don't spam

If you have some kind of super service and you want to talk about it, write about it in your own words. Something like “Hurray 🙂 Finally we can talk about it. My colleagues from Clinic X and I finally launched service N. It’s something like... and it solves the problem with... In our city, no one is doing it yet, although in the USA almost everyone is already practicing it. In general, if you’re interested, I’ll be happy to tell you and show you everything.”. Agree, this is much more pleasant to read than “Clinic X is pleased to offer you a full range of services for N. High-quality work, a professional approach to their work - this is what unites the professionals of Clinic X!”.

12. You are not a company

Firstly, everyone is very annoyed by company accounts that are added as friends. Everyone understands that they will spam. A separate page should be created for the company, and if you want, put a link in your profile that you work for this company. The link will be active, and by working on your personal page, you will thus draw attention to the employer brand. In other cases, you will only benefit from the fact that you are a professional who is passionate about your business, and not an impersonal company profile.

13. If possible, make a portfolio

Of course, this works for those professions where you can show results. Designers can show photos of interiors they designed. Builders - photos of built houses. If you decorate the premises with balloons, this can also be shown.

Photos must be beautiful and high quality! Remember - everything on your page should speak about professionalism and a serious approach to business.

And most importantly, add a few words from yourself, write what you felt and what difficulties you encountered while working on the project, what the client wanted, where were your personal suggestions. This always helps to build personal relationships with subscribers who are not yet very interested.

But, still, if you have such an opportunity, it is better to hire a professional who understands something about managing social networks, the technical and reputational aspects of personal pages. If your budget is very limited, then hire such a person at least at the very beginning - to design the page. It doesn’t cost that much, and the result is not immediate, but guaranteed.

I want you to promise me that you will NEVER create such mediocre pages as those of the so-called “Victor Repair”, okay? They do not solve the problems of potential clients, they do not captivate, but most importantly, they do not bring any financial or reputational results to Victor himself.

Hello, dear friends!

Both young companies that are just getting on their feet and world-famous brands promote their services and products on social networks.

I will tell you in this article how this happens and how profitable it is.

Positive aspects of promotion in social networks

1. Social networks have a huge audience, which, of course, also has a target audience of interest to the company.
2. Communication with users is carried out through simple and understandable social tools. networks.
3. Promoting a business on social networks is much faster than using standard methods, such as SEO (search engine promotion). You don't even need your own website().
4. There is a close relationship between users of social networks through photos, videos, images, statuses, news. Each user shares something interesting with their friends. The result is the so-called viral marketing effect. Once one person is interested, your company, online store or web resource will quickly become popular.
5. You can promote your business online for free. This attracts webmasters and bloggers to this method of promotion.

Social networks are a tool for promoting services, goods, brands

In terms of marketing, they can be used not only as a tool for promoting your own brand or web resource, but also as a way to influence society. With the help of social networks, you can not only offer your products and services, but also convince potential customers of the need to purchase them from you.

1. Video – used for education, entertainment, attraction;
2. Audio – slogans are remembered aurally faster than visually;
3. Images – used to illustrate your products, services, etc.;
4. Text – it is used to introduce users to the company and its activities.

The most popular social networks today are.

Social Media Marketing (SMM) is a set of works to promote a business by attracting additional traffic or outside attention potential buyers to the brand, to the company, its products and services using social networks on the Internet.

In connection with the implementation of a new policy by search engines, their trust is much higher in those sites that have groups in social networks. Accordingly, this brings them to better positions in the search.

How does this work?

What will promotion on social networks give?

It will increase brand awareness and increase the number of sales of services and goods.
It will help the company analyze consumer opinions about the products (works) offered, as well as find the target audience according to the necessary criteria.
Ability to maintain active feedback with customers.
Timely provision of information about promotions, possible changes, discounts, etc.
Increasing the site's reputation. Due to SMM promotion, its position in search engines are significantly improved.

VKontakte is one of the most popular Russian social media with about 30 million active users. Initially, it was created for communication between friends and acquaintances.

Today, almost everyone has their own profile on this social network, so it is potentially profitable and in demand. trading platform with a high probability of finding the target audience. The VKontakte group is convenient for posting posts and conducting various surveys. Its main task is considered not just to attract new visitors, but to turn them into regular users of its resource. This promotion strategy allows you to choose a contingent specifically based on your topic, which further contributes to increasing the popularity of your brand.

Instagram

Why you should promote yourself on Instagram:

• People use this network literally on the go with the help of modern mobile gadgets.
• The core audience is young people aged 18 to 29 years.
• In terms of gender, women dominate.
• 57% of owners check their account at least once a day, and 35% of users do this several times a day.
• Visual content is perceived by people many times faster than textual content.

It is also worth remembering that effective promotion Instagram account is a daily and constant work with photos and their descriptions, thematic hashtags, increasing the audience and likes. And thanks to the reviews left on the post in the comments, potential customers will trust the brand more, which can attract additional traffic to your website and have a positive impact on the purchase of a product or service. All kinds of competitions and sweepstakes are also actively practiced here, which increases the number of people interested in purchasing products. Therefore, advertising on Instagram is an excellent promotion tool.

As you know, Facebook is one of the five most visited websites in the world. Promotion of an organization in this network will not only in an efficient way attracting potential clients to your own website, but also a good opportunity to find new business partners. Most of the users here are adults with higher education and a stable level of earnings, in contrast to the young audience of VKontakte. Therefore, by choosing Facebook, you create ideal conditions for the development and popularization of your business. Promotion of groups (pages) will help to significantly increase the number of visitors to your site and expand the geographic reach of consumers.

Prices for promotion on social networks

The cost of website promotion on social networks will depend on the type and volume of work performed, as well as the competitiveness of the topic. When signing an agreement to create and promote a group on the VKontakte or Odnoklassniki networks, significant discounts are provided on prices for work on the second and subsequent groups.

More detailed information can always be obtained from our qualified managers.