Festive opening. Opening ceremony

The opening day of a store is an important event that can be celebrated as part of an advertising campaign. By transforming it into a holiday show from which visitors can gain some benefit, you can build an initial customer base. How to competently organize and conduct a festive opening of a store in order to get the expected result from the event?

How to open a store correctly to immediately form a customer base

Where to start

To open a store, an entrepreneur needs to carry out a number of preparatory activities. He needs to officially register the business, decide on a niche of activity, and form a product range commercial products, find a room, renovate and decorate it, as well as purchase equipment and hire personnel for the work.

The main goal of the store owner is to ensure trade turnover, the size of which allows him to cover the funds invested in the business and make a profit from the activity. This requires marketing strategies to attract attention potential clients. To implement them, you should take into account the costs of advertising campaign. In order for the costs to pay off, you should develop a promotion strategy suitable for a specific type of activity using available marketing tools.

Advertising at the planning stage

It is recommended to start an advertising campaign at the organizational stage during the construction of a store or when renovating a rented premises. Clients must be notified of the entrepreneur’s plans to open outlet. To do this, you can order a banner on which information about the opening date of the store and the type of products that will be offered to customers should be displayed. You can save money on advertising by placing an invitation to a gala event on the same banner, which will take place on the first day of operation of the outlet. Create excitement around the event and increase interest target audience, it is possible through advertising notifications about the distribution of gifts, holding drawings and issuing discount cards.

How to notify about an upcoming event

Decorating the entrance to the store

Immediately before opening a retail outlet, you can use printing advertising tools. Flyers and leaflets should be designed in the style of an invitation to a party in honor of the opening of the store. They need to be distributed in the central part of the city, in parks, markets, near the metro and at transport stops.

In residential areas of the city, it is necessary to post advertisements and place invitations in the mailboxes of residents. The same advertising move should be used in the area in which the store will be located, since people living nearby may immediately become regular customers. To carry out the distribution and posting of paper advertisements, it is necessary to attract people, since an entrepreneur is not able to cover all organizational areas of activity on his own. For this reason, in the budget of the business plan, it is necessary to include a cost item for remuneration of temporary employees.

The number of people who will attend the gala event depends on the number of invitations, flyers, leaflets, and posted advertisements produced and distributed. Not all of them will fall into the target audience category, but most of them have a chance of becoming regular visitors to the store.

Promoting the store after its opening

Inclusion of life-size puppets in the program

To achieve the maximum effect from the advertising campaign, it is necessary to continue it even after the opening of the outlet. It is recommended to distribute balloons with branded logos, discount flyers and leaflets in the first few weeks. You can also replenish your customer base by advertising on television, social networks and in thematic online communities. A colorful sign with the name of the company, clearly reflecting the direction of its trading activities, will be an effective advertising tool.

Read also: How to open a tea and coffee shop from scratch

Decorating the store for the holiday show

Store opening notice

The ceremonial event dedicated to the opening of a new store should evoke positive emotions among its participants. Only in this case will it be remembered by visitors who will want to come to the store again and invite their relatives and friends to it. The event is a marketing ploy, the purpose of which is:

• statement of the existence of a retail outlet;
• notifying the public of the benefits they can receive by becoming a buyer;
• work of impression;
• formation of a base of initial clients;
• launch of word of mouth.

The first step to achieving the goal set by the entrepreneur, focused on promoting his store, is its design. Most people, when evaluating any object, rely on internal sensations that are formed from visual perception. Therefore, it is important to beautifully design the entrance to the store and the sales area, taking into account its general style and corporate colors.

Decorating the entrance with arches of flowers and balloons will be spectacular and impressive. Colorful symbols reflecting brand affiliation can be used as decorative elements.

Balloons

Balloons and flowers, decorated in various combinations at the entrance to the store and in its premises, create an atmosphere of celebration and unusualness.

An additional advertising move could be to print the store's logo and name on the balloons. By giving such a gift to each participant in the holiday show, you can expand public awareness of the existence of the outlet.

Each owner of a ball with a logo becomes a source of advertising and demonstrates the name of the store to others. Such marketing ploy is relevant not only at the stage of its opening, but also during the operation of the outlet. To increase its effectiveness, it is necessary to open an online store and promote the resource on the world wide web, so that when entering the name seen on the ball in the search bar, the user can get acquainted with the offered product range, make a purchase or find out the address of the location of an offline retail outlet.

Paper advertising

Flyers, leaflets and advertisements are considered one of the best methods of advertising, which does not require a lot of money. To prevent people from throwing away paper products, they should be made useful for them. To do this, marketers recommend starting registration advertising sheet with a notification about the possibility of receiving a discount, a valuable gift or participation in a drawing. Information about the name of the store, as well as its offers, is provided at the bottom of the advertising element.

The attention of a person who receives a flyer or leaflet should be drawn to the benefits that he can receive. An entrepreneur should include the cost of purchasing gifts in the advertising budget in advance.

Dress code

You can create a store’s image by having a uniform uniform for all its employees. It should be made in colors that reflect the style of the company. An excellent solution would be to order the production of T-shirts, vests and headwear with the name of the store and its logo printed on them.

Life-size puppets

By ordering life-size puppets for a gala show, an entrepreneur gets the opportunity to attract the attention of people passing by.

This solution allows you to increase traffic to a retail outlet due to a non-target audience, which may include potential customers. Life-size puppets can be effectively used in any trading niche. They attract children's attention and motivate their parents to stop, check out the offer and enter the store. With the help of a creative advertising tool, you can quickly achieve the formation of a customer base, especially if the entrepreneur sells products intended for use by women and children.

Scenario for opening stores, offices, firms, shopping center– an integral part of organizing the event. If you want the celebration to be held at the highest level, then you will need the help of real professionals, because simply downloading the grand opening script from the Internet will not do.

The holiday agency "Banquet Moscow" offers its services in writing unique and interesting scenarios opening a holiday for every taste and occasion.

Talented organizers have been working for about ten years in the field of organizing and holding special events, so that you can enjoy grandiose show programs, and you simply have no end to clients. We recommend using our services at a good price.

Company employees, partners, competitors, distributors, clients, funds can be invited to the opening ceremony mass media, which will play a positive role in the further development of the business. Holding an opening ceremony will raise the image of a company or store and make the brand recognizable on the streets of the capital.

The participation of employees in the opening ceremony will raise the corporate spirit; employees will become proud of their company and spare no effort in its development.

We suggest writing for you individually:

• Opening script kindergarten,
• School opening scenario
• Book week opening script,
• Exhibition opening script
• Competition opening script
• Festival opening script
• Library opening script,
• Scenario of the opening of the year,
• Summer opening script
• Scenario for the opening of the Olympics,
• Conference opening script
• Scenario for opening the camp and much more.

If you decide to arrange a holiday according to the scenario of the opening of the event from the festive agency "Banquet Moscow", then you will receive

1. A beautifully decorated room, which will be decorated by our designers at a competitive price.
2. Talented and cheerful hosts who will hold the celebration at the highest level, attract new clients and will not let already invited guests and partners get bored.
3. A show program that can consist of singers, dancers, star doubles, clowns, children's animators and much more.
4. Musical accompaniment as a DJ or live music.

We also provide everything for rent necessary equipment: speakers, DJ console, sound amplifiers, spotlights, microphones. Our range also includes special effects in the form of artificial snow, smoke or soap bubbles.

The opening script should be ordered at least a couple of weeks before the main event, so that the organizers can write high-quality material with a bright show program and the participation of stars from the Banquet Moscow festive agency.

The event directly depends on the planned budget. If you have no idea how to make a discovery correctly (from concept development to small details), then order this list of services from us.

You can find out the cost of writing a script or individual services for free by phone or using the popular Viber messenger.

To place an order, you will need to contact our manager by phone or write an email.

Scenario for opening a store or shopping center

The opening of a store should be a grand celebration with a large number of guests. The opening day scenario should attract new customers and partners to your store or shopping center as much as possible.

That is why the organization and preparation for the store opening scenario must be clear and coordinated.

If you are planning to open a clothing store, you can arrange a show of women's underwear collections; store for children - set up a real one children's party with interesting gifts, sweets, competitions, clowns and music.

We will offer you interesting options so that your business flourishes from the very beginning of its existence!

Scenario for opening a company in an office

For the scenario of opening a company or office, a classic event with competitions and congratulatory toasts from our professional presenters is perfect. You can dilute such a performance with an interesting show program or performances of star doubles.

We can also organize meeting and transportation of guests in comfortable cars at affordable prices. In this way, you will demonstrate the prestige and status of a young company or office.

Scenario for the opening of an exhibition, competition, festival, conference

During the opening of an exhibition, festival or conference, attracting people to the show plays a huge role.

We will select for you the best DJ or musical group that will attract attention on the street and unobtrusively accompany you inside the room.

Scenario for the grand opening of a sports festival or event, Olympics, competition, tournament

The scenario for the grand opening of a sports festival is a lot of competitions, relay races and movement.

Such events are held either on the street, in special stadiums or playgrounds, or in gyms in schools and kindergartens.

It is important for children to take part in outdoor competitions. That is why, with the help of our script, you will cultivate in yourself team spirit and a healthy body.

Scenario for opening a library and children's book week

A useful event for schoolchildren and not only is the opening of a library. For such an event, you will need a script for the opening of children's book week. Intellectual competitions, riddles, children's animators and clowns are a great way to spend a weekend not only fun, but also useful for the whole family.

Opening scenario for summer, autumn, winter, spring or week, year

The holiday agency "Banquet Moscow" has great experience in organizing such events. And none of them can do without our scripts.

We know a lot about holding mass celebrations on the street, in nature and outside the city.

You will not regret if you decide to entrust us with the opening of summer, autumn, winter and spring, as well as weeks of the year.

Give guests big and small real magic with our organization important events in your life.

Scenario for opening a school or kindergarten, class, camp, shift

An important addition when opening schools, kindergartens and other children's institutions is the availability of a delicious buffet. Your guests will be pleased to eat a delicious cake or enjoy drinks. We are ready to provide such services at an affordable cost.

In addition to drinks and treats, the table can accommodate information products, gifts, souvenirs that we will help you make.

Still puzzling over how to hold the opening of this or that celebration? Then call our company at the specified phone numbers. We will be happy to help make your dream come true!

Opening script children's store

Leading: Hello, children are the best in the world!

Good afternoon to you dads,

Bow to you mothers, dearest ones.

Attention to grandmothers, respect to grandfathers.

In general, children and their parents

Would you like to say hello to us?

What a wonderful day today! How nice it is to see you in a cheerful, wonderful mood! (Phone rings)

Yes, of course I am! How urgent? But I can’t, it’s my holiday, children! OK then…

Dear friends, don’t leave, I’m just a minute!

The clowns come out. Introduction scene.

Leading: Oh, you bastards! Who allowed you to leave early?

They got ahead of me. After all, I brought you, friends, wonderful news. Today is the opening of a new toy store - "Behemoth"!

(to the clowns) Well, since you are already here anyway, then our holiday begins!

Clowns speak in turns

1.- Do you want to know how great it is to laugh with joy?

2.- Do you want to know how great it is to smile when you wake up?

1.- Do you want to know how great it is when dreams come true?

2.- When do you smile at me, and I at you, at each other?

1.- Hurry to visit us!

2.- Hurry up everyone!

1.- Hurry, friends, hurry!

2.- Fun, joy, jokes, laughter for adults and children!

1.- Hello, friends!

2.- Hello, hello, girls and boys!

1.- Guests are invited and welcome, hello!

2.- Well, now everything is in order, it seems, we said hello to everyone.

Leading: But not with everyone!

1 clown: Who didn’t we say hello to?

Leading: You didn’t say anything about Hippopotamus. More precisely, about two Hippos who are having fun at our holiday.

2 clown: No problem, now we will correct this mistake.

Leading: Dear guests, repeat all the movements of this little counting rhyme with us, agreed? Just be careful: when we count to the number “8”, everyone will have to say together: “We’re going to visit Begemotik!” So, let's start counting.

The clowns speak in turns.

1. Close your left eye (cover it with your palm) and begin the counting...One!
2. Next will be the number “two”, close two at once (cover both eyes with your palms)
3. I call the number “three”, you can throw up your hands. (spread arms to the sides)
4. And now we have opened our eyes, we say together... “four”
5. Next will be the number “five” - you can scratch your nose.
6. And now you will need to sit down on the number “six”. (squats)
7. As soon as I call “seven”, everyone will smile at once!
8. (slowly) Finally the number “eight” - “We’re going to visit the hippopotamus!”

Leading: Well done, guys! And we continue our holiday dedicated to the opening of the children's toy store "Behemoth"!

A musical beat sounds.

Leading: Dear guys, do you like to ride on carousels? Let's go for a ride?

Game "Carousel"

Leading: Today is the children's toy store's birthday. And on all birthdays it is customary to perform a round dance called “Loaf”

(The clowns and the leader organize a round dance. One of the Hippos stands in a circle. The children, together with the clowns, dance in a round dance and repeat the words after them.)

Round dance "Loaf")

How to celebrate Hippo's birthday

We baked a loaf

This height (raise hands)

This is how low they are (squat),

This is the width (spread as wide as possible),

These are the dinners (approaching Behemoth).

Reading time: 8 minutes. Views 801 Published 09/16/2018

The opening of a retail outlet is accompanied by many preparatory activities. The entrepreneur’s task includes business registration, internal design trading floor, search for employees and formation of product range. At the time of launching a store, it is very important to choose the right marketing strategy, which will attract the first buyers. Informing potential customers about the imminent grand opening with various promotions allows you to increase traffic. To prepare the celebration, an entrepreneur needs to spend quite a large sum cash, which will allow you to form an initial customer base. In this article, we propose to consider the question of how to hold a grand opening of a store, which will attract large customer traffic.

The grand opening of a store is the right start to an advertising campaign!

Opening a new store: preparation

To maximize traffic attraction to a new point of sale, you should develop an advertising strategy in advance. At the preparatory stage, it is very important to use all available marketing tools. In order to hold a large-scale event, a large budget will be required. In addition, it is very important to take into account the chosen direction of trading activity.

An advertising campaign should begin at the stage of construction of a retail outlet or renovation work. For this purpose, you need to order a special banner where information about the opening date will be placed. In addition, here you need to place basic information about the direction of trade, which can arouse interest among potential clients. It is very important to indicate in the text about holding a gala event on the opening day of the store, where the first customers will be given gifts and discount cards. This step will “warm up” the interest of the target audience and increase the excitement around the project.

The next stage of preparatory work is the creation of promotional materials. You will need leaflets, flyers and advertising booklets. In order to cover the entire surrounding area, you will need to hire people who will distribute advertising materials. First of all, you need to organize the distribution of leaflets and booklets in central parks, squares and metro stops. It would be a good idea to organize posting of advertisements in the nearest residential area. The main task of the entrepreneur is to create a powerful news feed that will attract public attention to the opening outlet. Based on the above, we can conclude that the number of people who will come to the grand opening depends on the volumes of advertising materials produced and distributed.

It should also be noted that distributing advertising brochures and balloons with the store logo brings the desired effect not only at the time of opening, but also in the next few days. In order to engage the maximum volume of consumer audience, you will need to use all available resources. Order billboards, colorful sign, advertising banners, advertising on television and in thematic communities bring invaluable results. However, in order to use all of the above marketing channels, an entrepreneur needs to have a large budget. Only network outlets that have been operating for many years can afford such PR.

In order to achieve maximum effect, an entrepreneur needs to create “buzz” around his store.

Do not underestimate the effectiveness of word of mouth. Every businessman must remember that it is the opinions and reviews of potential clients that are the key to creating a positive image.

At the opening stage, it is important to immediately attract a large number of customers

Festive decoration

The visual design of a retail facility plays a significant role in the preparation of the event. Grand Opening the store should be remembered by every visitor and evoke positive emotions. In order to create a festive atmosphere, you will need to order special arches for the entrance, which will be decorated with flowers and balloons. When decorating the hall, you should take into account the style of the outlet and use only corporate colors.

Various symbols associated with the brand are used as decoration. Beginning entrepreneurs with a large advertising budget are advised to contact specialized agencies involved in organizing holidays. Employees of such agencies will take on the production of branded products, memorable installations and advertising materials. If you want to hold a holiday yourself, an entrepreneur should carefully study the procedure for holding such events. You can use the developments of competitors, large retail outlets, or advice from the Internet. It is very important that the selected ideas correspond to the format of the future outlet.

In order to create a festive atmosphere, you will need to perform the following steps:

1. Order balloons and bouquets of fresh flowers to decorate the entrance area. Using balloons allows you to create a festive atmosphere and attract the attention of potential customers. The main advantage of this choice is the low cost of this product. Many advertising experts recommend that entrepreneurs order balloons with the name and logo of the store on them. This step will allow you to use another advertising tool. All people who receive balloons will become a “walking advertisement”, demonstrating the name of the store to others.
2. Z Order flyers and leaflets. Printing is one of the best advertising methods, requiring minimum investment. Unfortunately, many entrepreneurs underestimate the effectiveness of this tool. It should also be noted that when producing leaflets, the same mistake is often made. The point is that each flyer should have some benefit for the potential client. If the owner of the flyer can get a discount when making a purchase, then he will definitely visit the outlet. You need to prepare valuable gifts in advance for people who will present flyers when making a purchase.
3. Order unified form for sellers, promoters and organizers. The use of a single form, stylized in the company’s corporate colors, can significantly increase the image of the outlet in the eyes of visitors. It is best to use branded T-shirts or vests with the logo and name of the store on them.
4. Order life-size puppets. Using life-size puppets allows you to attract the attention of people passing by. This advertising tool allows you to engage non-target audiences and increase traffic. As practice shows, such dolls attract the attention of children, motivating their parents to visit the outlet. Entrepreneurs on a limited budget can rent life-size dolls for the opening day of a retail outlet. However, many advertising experts recommend ordering individual production of dolls made in accordance with the general style of the company. This step will allow you to use the dolls for constant involvement clients.

The opening of the store should be a grand celebration with a large number of guests

How to competently approach the organization of a holiday and attract new customers

After the “New Store Opening Soon” sign is hung on the door, the entrepreneur needs to begin creating a holiday program. People with unlimited budgets can invite famous artists to the holiday, which will significantly increase the growth of the audience. However, such actions can only be carried out by large retail chains and franchise stores. Young entrepreneurs are left to independently develop a holiday program, studying the experience of competitors.

It is very important to analyze all the mistakes of competitors, which can be highlighted as advantages of the new store. The issuance of free packages (with the name and address of the store), the availability of parking, discount cards, bonuses and discounts for large purchases - all these advantages need to be emphasized on the opening day of the outlet. Many entrepreneurs order advertising posters that highlight all of the above advantages. The presence of such posters allows you to leave a positive first impression and attract new customers.

High-quality organization and effective holding of the celebration allows you to create an image that will work to the benefit of the store. It is very important to allocate part of the budget in order to invite a musical group or fashion star. The invited guest should be interesting to every person attending such an event. In order to create a festive atmosphere, it is very important to choose the right musical accompaniment. It is best to order a DJ who will play popular tracks. In addition, each person who comes to the holiday must receive a savings or discount card. Distributing loyalty cards will ensure that most of their owners will return to make a repeat purchase.

Every holiday should include the distribution of holiday treats. It is best to organize a buffet with a variety of sweets, snacks and carbonated drinks. Here you need to consider both the size advertising budget, and the specifics of the chosen direction. Grocery stores, confectionery shops and bakeries can offer guests a tasting of future products.

In addition, the holiday program should include:

1. Competitions with drawings of valuable prizes and souvenirs are important for perfume shops and clothing stores.
2. Lottery – relevant for outlets specializing in household appliances and electronics.
3. Programs for children.

Raffles and lotteries are some of the most effective methods attracting public interest.

Every person attending such events wants to receive a valuable gift. Using this practice allows you to build trust among potential clients and gain positive reviews. When developing an event program and choosing prizes, it is very important to take into account the specifics of your business. Entrepreneurs who sell clothing can give customers various accessories (cufflinks, ties, gloves). Stores specializing in the sale of phones and other electronics can give cases and branded key fobs.

The organization of the store opening should be so competent that the guests of the holiday become your regular customers.

As practice shows, the organization of such events depends on the specifics of the created business. When preparing a celebration, you should definitely take into account the level of solvency of potential clients. Full-scale holidays, including various entertainment programs are advisable only when opening exclusive retail outlets that plan to operate both in the middle price segment and to present luxury products.

Conclusions (+ video)

Organizing a holiday in honor of the opening of a store is one of the most important events, requiring high responsibility from the performer. An incorrectly designed program can leave a negative impression on visitors. It is very important to develop various techniques that will allow you to additionally advertise the created outlet. Using all of the above advertising tools, will create a large base of customers who will return repeatedly to make new purchases.