What is the real payback period for a franchise? Let’s look at different options. Reviews of entrepreneurs who took the risk of starting their own franchise business Real franchises

A franchise with a quick payback is quite rare today due to modern conditions business, as well as the financial crisis. The vast majority of franchises, which are currently provided by various types of organizations in Moscow, St. Petersburg and other regions of Russia, require significant material investments and require a fairly long payback period. For this reason, many novice entrepreneurs are forced to start their own business from scratch. However, as practice shows, to ensure stable and high income they cannot, because they have to face quite strong competition, which they are not able to cope with due to the lack of necessary skills.

Nevertheless, fast-paying franchises do exist. And those who want to purchase such a franchise should pay special attention to fast-growing industries with an almost complete absence of any competition. In particular, such as:

• Oil refining industry;
• Financial industry;
• Transport;
• Chemical industry;
• Metallurgical industry;
• Holdings.

What are the advantages of fast-paying franchising?

A quick return on investment in franchising means a return on investment financial resources no later than six months, as well as minimizing all possible risks of non-repayment due to the rapid achievement of the so-called break-even point. As for the time costs, they are also minimal (no more than 4 hours per week), for this reason this option will be suitable even for novice entrepreneurs. In addition, fast-paying franchising also involves providing a guarantee of monthly income, the amount of which, as a rule, ranges from 20,000 to 40,000 rubles.

Inexpensive franchising programs are a good opportunity for aspiring entrepreneurs to open a profitable business without solid financial support. We have collected the cheapest franchises that allow you to start a business with minimal investment. The low cost of a franchise package does not mean that the business will not bring profit; on the contrary, small investments are more likely to turn around and be reimbursed. Choose the best offers and start earning money.

#1: SportHero Franchise

Scope of activity: sports service.
Lump sum fee: 50,000 rub.
Royalty: from 2% of turnover.
Initial investment: 86,000 rub.

The idea of ​​SportHero was born in England, and the company has been developing a network in Russia for more than two years. SportHero is a system that helps the client find a team and a site for sports games. Fans of team sports order services through the franchisor’s website, and the franchisee forms teams, rents fields and halls, and organizes amateur tournaments. The SportHero service maintains a client base, helps book sites with partners, makes mailings, etc. According to the franchisor company, at least half of Russian residents are interested in organizing sports leisure services.

The company's partners earn money through a 20% markup on all services. SportHero offers three packages depending on the size of the city: “Start”, “Master” and “Champion”. The representative's monthly income is 50-120 thousand with investments of 86-176 thousand (including the starting fee). A fast-paying business returns its investment in 4-5 months. The franchise price includes: business plan, brand book, software, personal manager and training.

Pros and cons of buying a cheap franchise

The company has accumulated European experience and takes into account the realities of Russia. Profitable business under the cheap SportHero franchise - the most best way monetize your favorite hobby. It is accessible to anyone: you don’t need to rent an office or pay staff salaries, all you need is a computer and Internet access. Clients of the service repeatedly seek services and recommend it to friends. However, in the first steps you will have to actively advertise the system.

Worth remembering! IN small town In Russia, where the incomes of residents are low, the competitors of franchisees in the field of organizing sports leisure will be enthusiasts who do it for free.

No. 2: Bantino Proviani franchise

Scope of activity: entertainment and relaxation.
Lump sum fee: No.
Royalty: 3,000 from the 2nd month of work.
Starting investments: 100 000.

Creating a franchise business means entering the market under someone else's brand, which the consumer already knows. The main advantage of a franchise is that you get a “ready-made business” and avoid many of the risks associated with starting a business from scratch.

Another obvious plus is that, despite the economic crisis, the franchising sector in Russia is growing. In 2016 on Russian market, according to CEO magazine, there are about 1,400 franchises: 10% more than last year.

Which franchise is better to buy?

Today, the most profitable franchises are in the areas of catering and retail trade.

The most famous franchise chains in public catering are Baskin Robins, Dodo Pizza, Subway and Stardogs. The payback of such a business varies from 9 months to 1.5 years.

The world's largest chain of fast food restaurants, Subway, has opened 644 companies in 141 cities in Russia. The franchise is growing quickly, since opening one Subway outlet requires a minimum of resources: the eateries do not have a hot shop, so they are launched economically and quickly.

Clothing, shoe and perfume stores, on the contrary, are less profitable. Given the crisis and the need for large investments, the demand for opening such a business has fallen. However, business is going well in narrower segments of the market - for example, fixed-price stores or express pharmacies.

The fastest growing franchise in the retail sector in 2016 was a chain of stores Fix Price- it has 2050 enterprises in 723 cities of Russia (however, if we talk specifically about franchise enterprises, then Fix Price has only 250 of them). The reason for the popularity of the franchise lies in its low cost: 300 thousand rubles. Another advantage is the narrow niche that the company has occupied: in the field of selling goods at a fixed price, Fix Price is a monopolist in Russia.

What kind of help can a partner expect from the franchisor?

Help from the franchisor can be expressed in consultations, staff training, supply of equipment, advertising support - the list can be much longer, depending on the scope of business and the parameters of a particular transaction. For example, in retail trade As a rule, the founder helps the franchisee with the selection of a retail outlet, equipment, and staff training.

Thus, the chain of ice cream stores “33 Penguins” helps franchisees choose the location of a retail outlet, gives recommendations on window display design and the choice of equipment for retail outlets, and helps train staff. The company also helps determine the profitability of the business.

If we talk about the sphere catering, then the founder’s help can go beyond the simple selection of premises. For example, the Dodo Pizza pizzeria chain opened an entire school for franchisees and developed its own software Dodo Is, which made it possible to optimize the work of 93 partners in 71 cities of Russia.

What do the numbers say?

Despite the attractiveness of some offers on the franchise market, it is important to understand: where you pay little, you earn the same. For example, opening a branch of the popular Shokoladnitsa coffee shop costs 12.5 million rubles with annual income 6.5 million rubles: this means that the cafe will pay for itself only in 2-3 years.

There are franchises where less money is required for entry, and profits in the first year of operation cover initial expenses. On paper, the benefits in numbers look tempting, but they are not always translated into reality.

The starting cost of a franchise, in addition to primary expenses such as rent retail space and hiring of workers, includes lump sum- a one-time payment that the founder charges the franchisee for using the trademark. In the table below you can look at the ratio of initial expenses and revenue of popular franchises on the market.

Scope of activity	Company	Initial Investment	Revenue for the year	Profit for the year
Hotel	Holiday Inn	315 000 000
	Marriott	315 000 000
	Hilton	315 000 000
Hypermarkets	Carrefour	315 000 000
	Crossroads	7 000 000	70 300 000	6 000 000
Public catering	Pyaterochka	15 000 000
	Plantain	94 500 000
	KFC	157 500 000
	McDonald's	75 600 000
	Burger King	2 700 000	28 000 000	1 200 000
	Cinnabon	5 300 000	22 800 000	6 400 000
	Papa Jones	12 000 000
	Chocolate girl	12 500 000	38 400 000	6 500 000
	Traveler's Coffee	14 000 000	27 600 000	5 500 000
Clothing trade	Oji	11 600 000	39 000 000	5 000 000
	InCity	4 500 000	33 000 000	5 000 000
	Sela	4 700 000	20 000 000	5 000 000
	Mascotte	750 000	24 000 000	3 600 000
	Glenfield	2 500 000	18 000 000	2 000 000
	Westland	2 500 000	12 000 000	2 300 000
	Tom Taylor	10 000 000	18 000 000	2 000 000
	Tom Far	4 500 000	36 000 000	2 800 000
	Finn Flare	2 500 000	15 000 000	3 000 000
Sports business	Gold's Gym	63 000 000
Household appliances	Positronics	5 800 000	60 000 000	6 000 000

Due to the crisis, many clothing and footwear retailers are offering low start-up fees, for example, InCity, Sela, Finn Flare. The entry threshold has been lowered because the popularity of such franchises has fallen: people began to spend less money on new things. Before purchasing such a franchise during a crisis, it is better to calculate all the risks.

So is it worth running a franchise business?

Experts and entrepreneurs interviewed " General Director“They think so. In 2014 they even turned on franchising in twenty promising directions business in Russia for the next 3-5 years.

However, you should not think that a franchise business is easy money. Although the franchisor helps, the success of the project depends 99% on the conscientious work of the partner. To break even, in my experience, it will take on average two to four years, and no one guarantees your success.

The good news is that, after working in a franchise, new entrepreneurs usually learn the basics of business and after a while open their own business. If you have such ambitions, a franchise business will be an excellent school.

1. Calculate in advance how much you are willing to invest in the business, not counting the lump sum contribution;
2. Research the company that sells the franchise (low initial investment and high income should make you doubtful);
3. Decide on the niche in which you want to buy a franchise. You should have at least a minimal understanding of this business;
4. Discuss in advance what the company will provide you with: what support will be provided, what they will ask you for additional payment for (sometimes this is not written in the contract);
5. A brand is not always the key to success; discuss with your partner what you will get in addition to the brand (technology, favorable conditions with contractors, equipment);
6. If you buy code, make sure it is patented;
7. Carefully study the contract: especially the sections with obligations and fines;
8. Before paying, be sure to ask for a plan for launching the project and who is responsible for each stage. You must have a clear understanding of how you will launch the project after paying for the franchise;
9. If you are buying a foreign franchise, find out who will localize the project.

When choosing the most profitable franchises in Russia in 2017, you can see that most of them were leaders in previous years. Some of these companies have more franchised locations than own enterprises. Among the most profitable franchises in Russia are the areas of catering, delivery services, brokerage and law firms, training centers and much more.

TOP 5 most profitable franchises in Russia

Entrepreneurs who are interested in developing a franchise business can work with both domestic and foreign companies, apply the scheme to find a source of financing.

It’s easy to get confused among such a wide range of offers. So that everyone can find a decent option, consider the rating compiled by Forbes in terms of business profitability. The main parameter when compiling the rating is the return on investment, how much a novice businessman can earn by choosing one of the franchises. Rating is based on performance financial efficiency in various fields. As a result, the TOP 5 most profitable franchises are as follows:

Fifth place – SDEK company

The SDEK company is an express delivery service that operates on the Russian market and requires minimum investment at the start. The scope of activity is the organization of transportation of cargo, business correspondence, products of various categories, valuables throughout Russia and around the world.

The company offers its partners who will work as a franchise to build a profitable commercial project in an actively developing niche.

Franchise cost in Russia:

• – 150 thousand rubles;
• royalty payment – ​​10% of income, starting from the seventh month of the company’s operation;
• starting investment volume – 200-350 thousand rubles.

To make a decision and build rough plan You need to understand what a lump sum contribution is and whether the entrepreneur is ready to allocate such an amount at the start.

By purchasing a SDEK franchise, a partner can count on consulting support at all stages of project implementation, opportunities internal resources networks to increase the client base, the use of CRM and ERP systems, employee training and marketing support.

Fourth place – “Miel”

The Russian real estate market, despite the crisis, continues to develop. "Miel" is a network of real estate offices that specializes in providing brokerage services in all segments of the Russian real estate market.

Today the company has 110 profitable and successfully operating offices, while it continues to actively develop and offers franchise cooperation.

Approximate financial aspects purchasing a Miel franchise in Russia:

1. lump sum payment – ​​1 million rubles;
2. total capital investments - 2.5 million rubles;
3. project profitability – up to 13.2 million rubles. per month.

The volume of investment is determined using a special methodology based on the company’s tariff schedule. The royalty amount is calculated individually depending on the region and the scope of the territory covered.

By signing a franchise agreement, a partner gets the opportunity to work according to an established scheme, using a set of recommendations on all aspects of doing business in Russia.

Third place – science show “Opener”

The science show "Opener" is popular due to its novelty. The direction of Edutainment (education combined with entertainment) has long found its admirers in the USA and Europe; in Russia it is just beginning to develop. What could be better than a bright holiday for children, which gives a lot of impressions and the opportunity to gain valuable knowledge? More and more modern parents are choosing such programs instead of annoying clowns and animators. Therefore, new types of children's parties are becoming increasingly popular in Russia.

The Otkryvashka company gives entrepreneurs the opportunity to keep up with the times and conduct business in a new and relevant segment.

Conditions for granting the franchise of the science show “Opener”:

• starting investments - 420 thousand rubles;
• lump sum fee – no;
• royalties – 10 thousand rubles. monthly during the first year of work, in the second year - 15 thousand rubles, in the third and further - 20 thousand rubles. every month.

Results of work under the Otkryvashka company franchise:

1. on average, the price for holding one show in Russia is 12 thousand rubles, for a small city the cost drops to 8 thousand rubles;
2. profitability from one holiday – 65-75%;
3. in practice, operating companies manage to hold about 80 shows per month big city for children of different ages (from 4 to 16 years old) and approximately 30 programs in a small town in Russia. This makes it possible to receive from 150 to 900 thousand rubles;
4. The payback period is minimal – from 1 to 3 months.

Advice: The franchisor of the science show Opener sells only one franchise per city, so if there is already one in your locality, the chances of partnership are zero.

Second place – “Claustrophobia”

"Claustrophobia" is a company that creates quests in reality. The idea of ​​the project is to create a new format of “indoor game”. This is a combination of an interactive theatrical game and real actors, where the main characters are the clients of the room who independently control the plot. The difference between “Claustrophobia” and other quests in Russia lies in the emphasis not on solving logical problems, but on emotionality and adrenaline.

Cost of the Claustrophobia franchise:

1. starting investments – 6 million rubles;
2. entrance fee – 350 thousand rubles;
3. royalties, marketing deductions – no;
4. payback period – from 2 to 6 months.

First place – Tea Funny

Tea Funny – outlet for the sale of the Taiwanese drink “bubble tea” (a combination of tea with syrup, milk and jelly balls that are filled with juice).

The company offers its franchisees a proven business model, worked out to the smallest detail, according to which more than 450 profitable projects have been opened over the past 4 years. Of these, 346 points operate under franchise conditions.

Purchasing a franchise includes one of the Tea Funny formats:

• cafe in a separate building;
• mobile kiosk;
• modular retail outlet;
• a point measuring up to 4 m² at the intersection of pedestrian paths, in busy areas.

The cost of the franchise depends on the chosen format. On average, the costs of opening a project will be:

1. capital investments - about 800 thousand rubles;
2. royalty – 4% of sales;
3. marketing costs – 5% of revenue.

The most profitable franchises in Russia with minimal investment

Not always even the most profitable project there is an opportunity to bring it to life, since buying a franchise is a costly business that is beyond the power of everyone.

In this case, many people start looking. In fact, there are options for cooperation with minimal investment, but remember that there will always be startup costs.

Among the franchises with small capital investments, there are really profitable ones that will help build a stable profitable business. But keep in mind that they will not become extremely profitable, at least during the first months of operation. If you have large capital and want to receive high profits from the first months, pay attention to.

Let's look at the list of the most successful franchises in Russia for 2016, which require minimal investment:

1. Legal Supermarket "TsVD" is a company providing a wide range of legal services. First federal network Russia, working in this direction.
2. iCharge is a company that operates in the vending industry and provides charging services mobile phone. The franchisee is required to find a location for installing the machine and enter into an agreement; the equipment is supplied by the franchisor.
3. "Orange Elephant" is a highly specialized store selling goods for children's creativity and development. The brand is popular among children aged 2-14 years.
4. “Personal Solution” is a company that recruits freelance workers, providing the services of loaders and general workers. Activities are based on a universal IT structure for personnel selection, control and accounting. This gives employees the opportunity to work at a time convenient for them.
5. “PRYADKI IN ORDER” is a chain of hairdressing salons in Russia that operates in the economy segment. Skillful connection low prices and quality service makes this company successful and in demand among the general public. The company's concept is aimed at residents of Russia who receive average or below average income. Clients are provided with qualified hairdressers, modern equipment and materials, and a pleasant interior. A stable client base is being formed and each hairdressing salon is 100% occupied.
6. "Championika" - network football schools for children aged 4-7 years. The program is based on the training system of the German Football Association. The methodology for conducting classes is approved by child psychologists and football experts. The chosen niche is interesting and new for most regions of Russia, due to which it always has stable demand.
7. "Sletat.ru" are travel agencies whose activities are based on an innovative approach. The company's developers decided to reduce prices for most tours and automate the full cycle of service provision.
8. "Fan-Chulan" is a network of art studios for children. It is a place where a child can spend educational and useful time under the supervision of a teacher, while his parents are busy going about their business. Unlike the usual labyrinths, which work on the same principle, the studios indicate safety, since children will spend time under the supervision of experienced teachers.
9. Oldboy Barbershop is a network of men's hairdressing salons with its own philosophy and standards. is not just a barber shop, it is a whole philosophy, a real men's club.
10. “Sushi Food” is an Asian cuisine and fast food store operating in the “takeaway” segment. Mobility, flexibility, democratic franchise agreement, short terms payback makes this company relevant for development both in a metropolis and in a small town.

Franchise cost and payback period (approximate data, obtained based on an analysis of existing enterprises):

Franchisor company name	Starting investment size	Payback period
Legal Supermarket "TsVD"	230-440 thousand rubles.	up to 6 months
iCharge	from 35 thousand rubles.	from 1 month
"Orange Elephant"	365 thousand rubles.	4-6 months
"Personal decision"	179-599 thousand rubles.	2-5 months
“THE STRAINS ARE OKAY”	299-500 thousand rubles.	4-6 months
"Champion"	220 thousand – 1.5 million rubles.	from 4 months
"Make.ru"	390-800 thousand rubles.	3-7 months
"Fan-Chulan"	300-700 thousand rubles.	4-7 months
Oldboy Barbershop	from 750 thousand rubles.	6-8 months
"Sushi Food"	499-700 thousand rubles.	from 3.5 months

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As you can see, today in Russia there are many options for opening a franchise business, in a variety of areas. To make a decision, it is necessary to make an in-depth analysis of the selected region. Perhaps the catering segment has long been saturated, and the provision of legal services will be in demand and successful. The main thing is that some of the risks that await young entrepreneurs at the start can be minimized by detailed instructions from the franchisor, comprehensive support, the opportunity to work on behalf of a well-known brand that enjoys a good reputation.