flarione.ru → Literacy

Coffee shop business plan financial plan. Business plan for a coffee shop - Ready-made example with calculations

Here we will look at an article about how to open a coffee shop, what is needed for this, you can download an example of a business plan for opening it.

A coffee shop is a small establishment that belongs to catering establishments, but stands out from them with a specific assortment. In addition to the obligatory coffee - the main character of the coffee shop, the assortment usually includes confectionery products that successfully harmonize with the taste of the coffee drink. If the establishment is organized in a fast food format, it may offer several options for main courses, salads and cold appetizers.

Business plan

For you, we have prepared a detailed ready-made example of a coffee shop business plan for opening this establishment from scratch. The file contains all the approximate figures and calculations that will be necessary for your business.

Instructions on how to open

So, let's look at the information on how to open a coffee shop from scratch, point by point.

Making a menu

An indispensable condition for a good coffee shop is a wide selection of coffee, so the assortment must include cappuccino, espresso, latte, Americano, mocha, and ristretto, which are in demand among consumers. The further assortment and menu of the coffee shop depend mainly on the desire and imagination of the owner of the establishment. Sweet desserts and buns are ideal with a cup of strong aromatic coffee. But there is no need to rush with other dishes; the initial stage should be limited to a minimum assortment of two or three items.

You can offer visitors a choice of cups in their preferred size or syrups to complement the flavorful drink. An option may be alcoholic cocktails that include a mandatory ingredient, for example, coffee with liqueur or cognac.

Documents for opening a coffee shop

First, you must register the company with the tax office. For a coffee shop, you need to choose one of two organizational and legal forms of ownership: individual entrepreneur or LLC. The OKVED code is indicated as 55.30 “Activities of restaurants and cafes”.

Having received the documents for opening a coffee shop from the tax office, you should immediately apply for a change tax regime and if it is impossible to apply UTII, then preference should be given to the simplified tax system of 15%.

We must not forget that to implement alcoholic products you need to take care of the appropriate license.

Location

The profitability of a coffee shop, in which the markup is higher than in canteens, cafes and even in a number of restaurants, is possible only if it is located in a crowded place. The best options include:

  • location in the business district;
  • intersections of busy streets;
  • near metro stations;
  • near markets, train stations, shopping centers, universities.

Quiet residential areas are not of interest to coffee business, despite the low rent.

Room

Like all catering establishments, coffee shops are subject to strict sanitary and hygienic requirements, presented in the Federal Law “Technical Regulations on Requirements fire safety", Resolution of the Chief Sanitary Doctor of the Russian Federation No. 29 dated March 31, 2011, as well as in SanPiN 2.3.6.1079-01.

The soundproofing layer will help to avoid problems when the establishment is located in a residential building, ensuring peace and quiet in the apartments of residents.

When organizing a coffee shop with 50 seats, 100-150 sq.m is enough, another 15-20 sq.m will be required for making coffee and trading. It is necessary to comply with fire safety requirements to obtain permission from the Fire Supervision Authority to conduct activities. It is necessary to take into account strict sanitary and epidemiological requirements for coffee shops and similar catering establishments, which regulate all processes associated with products in catering establishments: processing, preparation and serving of dishes.

Interior

In a coffee shop, the interior is an integral part of the entire idea of ​​the coffee business. Unity in assortment and design, expressing the key idea of ​​the business, should be present in everything - from the color of the walls to the types of coffee offered. There are no restrictions on the choice of style for coffee shops.

The main thing is not to forget that it is extremely important to divide the room for representatives of two opposing camps: smokers and non-smokers. You will also need an effective ventilation and air conditioning system.

Furniture and equipment

A stocked coffee shop contains, pcs/thousand rubles:

  • refrigerator - 2-3/50 each;
  • coffee machine - 1/30;
  • mixer - 1/3;
  • coffee grinder - several/15 each;
  • showcase - 1/150;
  • washing - 1/20;
  • cutting table 1-2/10 each;
  • microwave oven - 1/3;

And also, if necessary:

  • chest freezer - 1/30;
  • baking cabinet - 1/60.

To prevent the coffee aromas from mixing, a separate coffee grinder is needed for each type.

Furnishings for a coffee shop with an area of ​​150 sq.m., pcs.:

  • tables 40-60;
  • chairs 130-150;
  • bar counter - 1;
  • hangers (1 for 2-3 tables);
  • waiter's sideboard – 1;
  • interior items;
  • kitchen utensils.

Suppliers

The image of the coffee shop creates the quality of the coffee offered. When purchasing, you should be careful about the shape, color and roasting of coffee beans. It is important to understand the aroma of the raw materials and the prepared drink, determine the degree of its saturation and feel the presence of impurities. The aroma of truly good beans is clean, without additional odors, and their color and size are uniform throughout the same batch. The best option is to purchase three or four types of coffee for different types of drink.

Staff

Staff of a coffee shop with an area of ​​150 sq.m.:

  • director;
  • 2 cooks (shift work);
  • 4 waiters (shift work, 2 per shift);
  • 4 baristas (1 per shift);
  • 2 bartenders (for selling cocktails);
  • 2 cleaners.

If the coffee shop is supposed to not only sell purchased desserts, but also prepare your own, then the services of a technologist will be required.

To reduce costs, you can hire a part-time accountant and driver.

Numbers and the coffee business

  • 1 cup of espresso - 7 g ground coffee.
  • 1 kg of beans – 140 servings of coffee.

If 1 kg of coffee raw materials costs 1.2 thousand rubles, and the price of 1 cup of espresso is 80 rubles, then it is easy to calculate that the revenue is 11.2 thousand rubles. This means that the profitability from making coffee can exceed 800%!

Opening a coffee shop with a hall area of ​​150 sq.m will require 2000-6000 thousand rubles. A stable level of work implies monthly revenue of about 1000 thousand rubles. Thus, the coffee shop pays for itself in no more than three years.

How to write a coffee shop business plan? We suggest you consider ready business plan coffee shops with calculations, analysis of main competitors, risks and recommendations for choosing premises.

A sample business plan for opening a coffee shop will help you not to miss important nuances and develop an effective development strategy for a new entrepreneur.

Download business plan for a coffee shop

How to open a coffee shop with calculations from scratch? This is the main question that occupies a novice entrepreneur. Opening requires a detailed study of risks and errors. Drawing up a detailed spending plan is an integral part ready-made business plan coffee shops.

In order not to get confused in the peculiarities of doing business, we offer you to download for free an example of a coffee shop business plan with calculations for 2019. You can make adjustments to it taking into account your strategy, supplement or reduce the list of marketing tools for business promotion, and record your goals, objectives, and mission.

Example of a coffee shop business plan

In the example of a coffee shop business plan with calculations, we will consider the opening of a so-called American-type enterprise. It is characterized by:

  • a small number of tables and seats;
  • minimum staff;
  • lack of hot dishes and alcoholic drinks.

This format is suitable for a novice entrepreneur. It is characterized by low startup costs, the ability to register as an individual entrepreneur, and a small amount of documents for obtaining permits and licenses. Let's look at an example of a coffee shop business plan for a small business.

Relevance of the idea and competitors

Every day in the world different countries 1.6 billion cups of coffee are consumed. What is the culture of consuming an invigorating drink in Russia? Statistics will help answer the question.

According to survey results, Ministry of Health and Social Development Russian Federation 8% of respondents drink more than 4 cups of coffee a day. Up to 3 cups - 30%. 15% of respondents drink coffee several times a week, and the same number drink coffee several times a month. The majority of Russians allow themselves coffee in the morning. 4% drink it at night.

The history of the development of coffee consumption culture shows that, compared to 2001, there is a tendency to abandon instant coffee in favor of freshly brewed coffee. 18 years ago, instant coffee was chosen by 85% of respondents. Today in 2019, 60% prefer bean coffee.

Since 2016, the coffee market has been experiencing a real boom. This is reflected in an increase in the number of establishments offering coffee to go - the so-called coffee to go (that go). The annual growth of coffee shops averages 3-3.5%. In cities with a population of over 1 million people their number increases by 17%. Despite this, the segment still remains unfilled.

The main competition for the new project in this area will be:

  1. Coffee shop chains (“Shokoladnitsa”, “Starbucks”, “Coffee House”).
  2. Restaurants fast food(“McDonald’s”, “KFC”).
  3. Vending machines.
  4. Points or islands in food courts in shopping centers (offering coffee to go).

Target Audience

Before drawing up an opening plan, let’s determine who the target audience of the project is. Among them:

  • students;
  • employees of neighboring offices;
  • tourists.

Age limits of the audience - 18-35 years (61% of total number buyers).

The buyer’s choice in favor of a particular coffee shop is influenced by:

  1. Serving tasty and high-quality food (6.5% of respondents).
  2. Cleanliness (6.4% of respondents).
  3. Fast service (5.9% of respondents).
  4. Convenient location (5% of respondents).

The sample coffee shop business plan with calculations offers marketing activities, which will help you not to get lost among coffee giants or average cafeterias, attract the attention of visitors, emphasizing your difference and uniqueness, and make your startup profitable.

Opening costs

A ready-made coffee shop business plan with calculations contains sample list expenses required for opening, with calculation of investments in the project. The investment estimate is shown in the table:

Risk analysis

In the course of his activities, an entrepreneur faces risks. We will review them and analyze ways to minimize risks:

  1. Poor choice of premises. When selecting an object, a businessman pays attention to the human traffic, the presence of educational institutions and office buildings nearby.
  2. Increase in rent. It is recommended to enter into a long-term contract with a fixed rate.
  3. Supply of low-quality raw materials. The entrepreneur analyzes the activities of counterparties and studies reviews. The contract provides for liability for the delivery of low-quality products and failure to meet deadlines.
  4. Falling demand. The methods of promotion used are investigated, new promotions are offered and a bonus system is formed for regular visitors.
  5. Rude attitude of employees. An entrepreneur installs CCTV cameras in a coffee shop, conducts customer surveys on social networks, on the website, and studies reviews.
  6. Increase in tax burden, changes in legislation. In the first case, the businessman increases the cost of the products sold. In the second case, it monitors the adoption of new laws and takes them into account in its work.

Menu

Menu development for a coffee shop – important point business plan. To operate the coffee shop, the following is purchased:

  • coffee beans of different varieties;
  • dairy products;
  • fruit;
  • packaged juices;
  • sugar and its substitutes;
  • raw materials for making desserts (eggs, flour, jams, cottage cheese).

The entrepreneur offers visitors a wide selection of types of coffee. The main ones:

  • Americano;
  • cappuccino;
  • mocha;
  • espresso;
  • latte.

At the client's request, sugar, cinnamon, milk or cream are added.

Additionally, chilled coffee drinks, freshly squeezed and packaged juices, and tea are offered.

Separate preparation of baked goods and desserts (cheesecakes, cakes, donuts and others) is organized confectionery). Visitors are invited to take coffee and related products with them at a reduced cost.

Opening hours: from 09.00 to 21.00. If the room is located on the ground floor, an express window for coffee and desserts opens. This format is suitable for visitors who do not want to stand indoors, cyclists and car enthusiasts.

Room

The selection of premises for a coffee shop is carried out in accordance with the following conditions:

  • Neighborhood with business centers and educational institutions.
  • Location on the city's red line.
  • Being in residential area.

You can set up a coffee shop in the food court of the shopping center. The human traffic will also be high. An important condition is the absence of direct competitors in the food court area of ​​interest.

Responsible for customer convenience:

  • transport accessibility (bus stops, parking);
  • availability of seats or a park in the neighborhood (for points selling coffee to go).

The premises for a coffee shop can be made in the form of a studio (can be divided into areas for preparing coffee and desserts, a hall for visitors) and with stationary partitions.

Thematic renovation and interior design are being carried out. Beige, chocolate shades of paint or wallpaper, linoleum or laminate, and decorative elements are selected.

The premises contain a small office for the administrator and rooms for staff meals.

A transformer is installed for uninterrupted power supply. Disinfection is being carried out. An agreement is concluded for the removal of solid household waste. A fire alarm is installed. An evacuation plan is posted on the wall.

The minimum area required for a coffee shop is 60-70 sq.m. The rental cost will be 50 thousand rubles per month.

Equipment

It is also necessary to invest in the purchase of equipment and supplies for the kitchen and hall. A table with a list of equipment costs will help you calculate costs:

Name Quantity Unit cost Cost, rubles
Coffee machine 2 70000 140000
Coffee grinder 2 15000 30000
Mixer 1 8000 8000
Temper 1 5000 5000
Juicer 1 30000 30000
Stove with oven 1 45000 45000
Bake 1 37000 37000
Microwave 1 10000 10000
Fridge 2 30000 60000
Freezer 1 30000 30000
Dough mixing machine 1 20000 20000
Dishwasher 2 40000 80000
Blender 2 1500 3000
Hoods 2 20000 40000
Meat grinder 1 8000 8000
Kitchen furniture (cabinets, tables) 6 5000 30000
Kitchen utensils 30 1500 45000
Showcase 2 35000 70000
Bar counter 1 48000 48000
Furniture for the coffee shop hall 10 4000 40000
Plumbing 6 4000 24000
Cash register equipment 2 14000 28000
Total: 831000 rub.

The entrepreneur may refuse to serve desserts. In this case, the costs of purchasing the appropriate equipment are excluded from the ready-made business calculation example.

Registration of legal entities and permits

An entrepreneur has the right to register with the tax service in the form of an LLC or individual entrepreneur. Since in the approximate opening plan we are considering the format of a coffee shop without selling alcohol, an individual entrepreneur is suitable for starting. This organizational and legal form allows you to hire employees and enter into contracts for the supply of raw materials.

Documents required for registration - a copy of the passport, a completed application in the prescribed form, a receipt for payment of the fee (800 rubles). The coffee shop can operate with the following OKVED 2 codes:

  • 30 “Serving drinks”;
  • 10 “Activities of restaurants and food delivery services.”

You can submit documents in person, through the tax website or the State Services portal.

The review period is 5 working days.

After issuing a registration certificate, the entrepreneur prepares a package of documents to obtain permits from the SES, fire inspection and license. Among them:

  1. Lease agreement.
  2. Certificates for ventilation systems and air conditioners.
  3. Documents on disinfection and disinfection.
  4. Charter
  5. Certificate of state registration.
  6. Contracts for the supply of raw materials in bulk.
  7. Agreement on waste removal.
  8. Employee health records.

A businessman is determined by the taxation system. You can submit an application for the application of a simplified tax system under the “Income” system with a rate of 6% along with registration documents.

Staff

The selection of workers for the coffee shop is carried out using special websites and the city’s employment service. The list of personnel required for start-up and wages are presented in the table:

In addition to the resume, candidates provide the entrepreneur with valid health records for registration. The main requirements (in addition to work experience) are non-conflict behavior and the ability to find a compromise.

The businessman hires an accountant and a cleaner to join his staff or under an outsourcing agreement. The latter option allows you to reduce the cost of paying insurance premiums. At the first stage, the entrepreneur performs the functions of a director managing business processes independently.

Promotion and Marketing

The marketing plan contains a development concept, which includes the main methods of promotion and increasing popularity. The most in effective ways to develop a coffee shop are the following:

  1. Registering an account on Instagram. The entrepreneur posts posts with promotions, beautiful serving of desserts, and provides facts about coffee.
  2. Advertising on social networks, radio and television.
  3. Creation of a business card website. It contains information about the address, contacts, menu description, and work schedule.
  4. Distribution of leaflets with a discount on the first visit.
  5. Distributing brochures at crossroads.
  6. Placing banners along roads with high human traffic.
  7. Promotions (“fifth coffee as a gift”), discounts (“happy hours”, business lunches, coffee to go).
  8. Incentive program regular customers(bonus accrual).

Profitability

The effectiveness of a business model is revealed through payback indicators and the period for the organization to break even. Let's consider the profitability of a coffee shop during the first year of operation, taking into account average revenue, as well as opening costs and monthly expenses.

Indicator 1 month 2 month 3 month 4 month 5 month 6 month
210 220 240 300 320 350
Average check 400 400 400 400 400 400
Income 84000 88000 96000 120000 128000 140000
Opening costs 1666000 0 0 0 0 0
Salary and contributions 186186 186186 186186 186186 186186 186186
Purchase of raw materials 40000 40000 40000 45000 45000 45000
Rent 50000 50000 50000 50000 50000 50000
Taxes (USN 6%) 5040 5280 5760 7200 7680 8400
Net profit -1863226 -193466 -185946 -168386 -160866 -149586
Indicator 7 month 8 month 9 month 10 month 11 month 12 month
Number of visitors per month 400 480 540 580 630 700
Average check 400 400 400 400 400 400
Income 160000 192000 216000 232000 252000 280000
Salary and contributions 186186 186186 186186 186186 186186 186186
Purchase of raw materials 50000 55000 55000 65000 65000 65000
Rent 50000 50000 50000 50000 50000 50000
Taxes (USN 6%) 9600 11520 12960 13920 15120 16800
Net profit -135786 -110706 -88146 -83106 -64306 -37986

Based on the presented draft coffee shop business plan, which can be downloaded and used as a basis, it is clear that the break-even point will be 14-15 months from the opening date. After the specified period, the business will begin to generate net profit.

Typical errors

Conduct an analysis of probable financial indicators not enough. You need to sort out the mistakes that are made when opening your own coffee shop:

  1. Narrow assortment. The entrepreneur does not offer different variations of coffee. There is no option to take coffee with you. No desserts or freshly squeezed juices.
  2. Poor choice of premises. The location of the coffee shop is in a sparsely populated area, away from office buildings.
  3. Lack of counterparty analysis. Before concluding a contract, data on the reliability of the supplier and the quality of the offered raw materials are examined.
  4. Reduced cost of products. The entrepreneur analyzes the market, calculates the average prices in the city.

Conclusion

The coffee business is a fairly simple topic for a novice entrepreneur. Opening does not require a large amount of investment. The payback period is 14 months. Over time, the businessman opens additional coffee shops or points of sale of coffee to go. The entrepreneur does not need to draw up a plan again. The existing strategic plan is subject to editing.

From ancient times to this day, coffee shops remain a favorite place to relax, and an invigorating cup of coffee in the morning is popular all over the world. That is why opening a coffee shop is a profitable business.

According to rough estimates, to make a cup of coffee, you need to use 7-8 g of ground beans (the cost of one serving is about 10 rubles). The average price of a cup of espresso is 60 rubles. That is, the profitability of the business is 500%.

But, like any business, opening a coffee shop is associated with certain risks and difficulties. If you correctly draw up a business plan for a coffee shop and run the business well, you can become the owner of a very prestigious and well-known establishment in the city.

4 coffee shop formats that are doomed to success

There are several main formats of coffee shops that have taken root in Russia today. .

French coffee shop

A traditional or French coffee shop is designed for quiet time and relaxation. This is the most expensive type of business. Such coffee shops require a classic interior, expensive dishes, and waiter service.

Such a coffee shop requires a kitchen, so not only coffee is served here, but also hot dishes. Despite the fact that the prices here are much higher than in other types of coffee shops, they bring a stable income.

Pros:

  • The ability to make the menu varied;
  • A more familiar format for visitors.

Cons:

  • High competition;
  • The need for large investments.

American coffee shop

Mini coffee shops or American coffee shops are different from traditional ones. They do not have a kitchen, and therefore no hot dishes. , but a wide range of coffees and other drinks is offered.

Mini coffee shops usually have several small tables where you can sit. Most often, this type of coffee shop is located in shopping centers. The markup on goods here is significantly higher than in previous versions.

A mini-coffee shop also requires large investments at the initial stage.

Pros:

  • wide selection of coffee varieties;
  • Possibility of placement in shopping centers.

Cons:

  • high associated costs;
  • lack of hot dishes.

Express coffee shop

Express coffee shops only provide a counter and the necessary equipment. Also, such coffee shops can be located in small kiosks or rented premises, in shopping centers. Typically, the establishment's assortment includes a variety of pastries.

Pros

  • location within walking distance;
  • low cost of goods

Cons

  • difficulties in serving a large number of visitors
  • difficulty choosing a location for a coffee shop

Mobile coffee shops

For mobile coffee shops This kind of business does not require renting premises, but it does require a means of transportation from which it will be possible to sell coffee and baked goods.

Pros:

  • the ability to change points of sale;
  • low initial investment.

Cons:

  • dependence on weather conditions;
  • high transport costs.

Coffee shops in all regions are popular among different segments of the population. But before making a coffee shop business plan, it is better to analyze the market in your region. To do this, it is enough to conduct monitoring on the Internet, or, if possible, involve a marketer, which involves additional costs.

Choosing a coffee shop concept - a battle for originality

If you are determined to write a business plan for a coffee shop and open your own establishment, then you will first need to think of a concept that will distinguish your coffee shop from other businesses of its kind. And you will have to put in a lot of effort and imagination to lure customers and make their time in your establishment pleasant and unforgettable.

Entrepreneurs in many countries around the world have found the most original ideas, which make their enterprises the most unusual.

So in “BarbieCafé” (Taiwan) those who wish find themselves in the pink world of Barbie. Everything here - the interior, the uniforms of the waiters, and the dishes (mainly desserts) are pink.

To tell the truth, there were very negative statements about such an establishment in some media, but this does not prevent the owners from operating successfully and making a profit.

But “Alkatraz” (Japan), on the contrary, attracts visitors with its extreme sports and prison romance. The tables in the cafe are separated by bars, and visitors are offered such exclusive dishes as “Dead Bird”, “Human Intestines”, etc.

At DinnerintheSky (Belgium) you can dine under the sky, and the coffee itself is a crane design; at the O’Noir cafe (Canada), blind waiters will serve you in complete darkness.

At Velokafi (Switzerland), the tables are designed in such a way that you can dine at them without getting off your bike.

Of course, when developing a business plan for a coffee shop, it is not at all necessary to come up with super-original ideas, but it should have its own “zest”. It is designed to attract visitors to your establishment.

You can make a coffee shop in a classic style, with expensive dishes and chandeliers. Or, if you want to primarily attract young people and students, a casual, urban or hi-tech design will do. It is quite possible to settle on original names of dishes or uniforms for waiters.

How to choose the best premises for a coffee shop?

After you decide exactly what type of coffee shop you will open and decide on the idea, you need to choose a room. It is best to rent premises in the city center, in historical places, where there is a lot of traffic.

It’s a big plus if there are entertainment venues, theaters, cinemas near the coffee shop, shopping centers, educational institutions. For a budget coffee shop, train stations and markets are more suitable.

It is possible that a coffee shop located in a residential area will operate successfully and bring good income, but only if it is densely populated and residents do not have much choice, and the nearest cafes and coffee shops are located quite far away.

The most suitable option is if the area of ​​your coffee shop is at least 100 square meters. m., and have 40 seats. The average price for renting a premises of 100 sq.m. for 2017, about 120,000 rubles per month including utility bills. The rented premises must accommodate:

  • hall for visitors;
  • kitchen;
  • bathroom;
  • utility room.

You can choose a room of 60-70 square meters. m., but it is less profitable. It is best to rent a premises that was originally a catering outlet, then you will avoid unnecessary red tape with documents and problems with the SES.

Coffee shop business plan

Paperwork

But with paperwork, like for any other business, you need to run around, although it is quite possible to do it in 1-2 weeks. What documents are needed to open a coffee shop? You need to register your activities as an individual entrepreneur or LLC, OKVED code 55.30: “Activities of cafes and restaurants”, select a special tax regime, UTII or simplified tax system. Then buy a cash register and also register it with the tax authorities.

To open a cafe, the following documents are required:

State registration new enterprise.

Premises rental agreement(it is better to immediately conclude 3-6 months in advance).

Conclusion from the sanitary-epidemiological station.

Conclusion from the fire service.

License to sell alcoholic beverages(if you plan to sell alcohol) and license for retail sales food(if required).

Conclusion of Rospotrebnadzor(sometimes necessary to coordinate dish recipes).

Technical project for redevelopment of the premises(if such an event is planned).

The paperwork will cost from 10 to 30 thousand rubles.

Choosing an interior - 3 rules that will attract visitors

Repairs are one of the most expensive parts of an investment. It can last for more than a month and cost at least 500-600 thousand rubles. But before you start, you need to think carefully about the interior; it’s even better to invite a designer who will offer original ideas and successfully use the space.

It is not at all necessary to make a coffee shop that looks like a lego structure, as in “Mocha -Mojo / Studio Mancini /” Chennai in India, or change the appearance of the coffee shop with the help of lighting, as in “DreamBags-JaguarShoes / Studio Carnovsky /” London, England. But it’s worth remembering three rules that will attract visitors.

The coffee shop should be:

  • cozy

Soft and diffused light, small partitions between tables, and soft sofas near the walls will help add coziness to the room.

  • comfortable

Properly arranged furniture and hangers will help make the coffee shop comfortable. The bar counter and display cases should be located so that they are immediately visible upon entering the establishment.

  • stylish

Stylish trinkets, table lamps or lamps, and beautiful dishes will add special chic to the coffee shop.

It is worth remembering that the coffee shop must have a specific theme: from the menu and furniture to the waiters’ uniform.

Equipment selection

Now let's try to figure out what equipment is needed for a coffee shop and how much it will cost.

So, you need:

For the hall:

  • bar counter;
  • tables;
  • chairs;
  • sofas;
  • TVs;
  • musical equipment;
  • lamps, table lamps, decorative elements;
  • dishes.

For the kitchen:

  • coffee machine(the best option is 2 coffee machines - professional Italian equipment from the LaCimbali, Faema, Rancilio brands);
  • coffee grinder;
  • fridge;
  • dishwasher;
  • closet;
  • mixers and blenders;
  • plate;
  • oven.

The estimated cost of equipment, furniture, dishes and kitchen utensils will be 730-800 thousand rubles. Among other things, you will need to purchase detergents and cleaning products and equipment for the bathroom.

Recruitment for a coffee shop

There are mini-coffee shops where the service is provided by the owner and hostess, but, as a rule, to organize a good and profitable coffee shop you need hired personnel :

  • manager(manager) - 1;
  • accountant - 1;
  • security guard - 1;
  • barista - 1;
  • cook - 1;
  • dishwasher - 1-2;
  • cleaning woman - 1;
  • waiters - 2-3.

The salary will require at least 120-150 thousand rubles. If the coffee shop has a regular work schedule, say from 10:00 to 22:00, you can organize work in one shift, but still the best option is to work in 2 shifts.

Coffee shop menu selection - 9 main dishes

If there is a kitchen, the coffee shop menu can be quite varied. In the first place, of course, there should be coffee and other drinks:

  • coffee and drinks based on it (6-8 varieties);
  • tea(5-6 varieties);
  • hot chocolate;
  • juices;
  • cocktails;
  • salads(it is advisable to add several new salads with original names);
  • sandwiches(with cheese, sausage, ham, fish, you can offer hamburgers and cheeseburgers):
  • hot dishes(several options for meat and fish dishes);
  • desserts(several types of ice cream, cakes, cheesecake, specialty desserts).

Baked goods can be offered either from your own production or imported, depending on possibilities.

The “Coffee to go” service will be a big plus for your business. Moreover, you can take with you not only coffee, but also pastries, salads, and sandwiches.

For coffee and other products you will need approximately 250-300 thousand rubles.

Coffee shop advertising - ensuring 50% success

An advertising campaign should begin a month or two before the opening of the cafe, based on financial capabilities. You can start with social networks. Several VK reposts, for example, can significantly stir up interest potential clients, in the event that they promise at the opening any draws or menus that competitors do not have.

Public transport or billboards are quite suitable for advertising, but this pleasure is not cheap. You can get by by posting advertisements at bus stops and in other places specially designed for such purposes, but the effectiveness of such advertising will be relatively small.

It's best to use as many sources as possible. In small towns, you can successfully turn to word of mouth, which is often more productive than local media.

How much money does it take to open a coffee shop from scratch?

It is impossible to answer the question of exactly how much money it will take to open a coffee shop. Much will depend on you and your choice: in which city you decide to open a coffee shop, what kind of premises you rent, what kind of renovation you want to do, how much to invest in the design of the coffee shop, how expensive equipment you decide to purchase, what the menu will be like.

Download coffee shop business plan

Such an establishment will pay for itself in best case scenario, in one and a half to two years. Therefore, before opening a coffee shop, carefully consider all the risks. But, if things go well, you can earn 250-350 thousand a month.

How to create passive income in 4 days 💰

free marathon

A marathon where you will create 🔥 passive income live from scratch and learn specific strategies for investing in apartments, houses, garages, cars and even profitable sites

Begin

The article below provides an example coffee shop business plan, advice on market analysis and location selection. In addition, the article will be useful to those who want open a coffee shop V small town.

Have you noticed that big cities live at a frantic pace and have almost forgotten what sleep is? “Well, yes,” you say: “ International cooperation and work, constant movement and active life residents." Nothing like that, there are just too many coffee shops in big cities. What if you were attracted to dozens of tempting signs on every corner offering to drink a fragrant cappuccino or a hot Americano in the relaxed atmosphere of an establishment stylized as a French coffee shop? You'd sleep less too.

If you are interested, then remember that, like any other endeavor, a coffee shop is not an easy business. There are many pitfalls for beginners, but if you are persistent, creative and not afraid of difficulties, then you will succeed.

What you need to open a coffee shop. How to open a coffee shop from scratch

Location

Some say that the success of a food service establishment depends fifty percent on location and another fifty percent on location. And this pun is not empty words at all. It is unlikely that you will want to go to the other end of the city to drink a cup of cappuccino. Most likely, you will give your preference to a small coffee shop in your area or get your caffeine fix somewhere in the center, adding this activity to your to-do list between a movie and a walk with friends.

Another reason why coffee shops should be located closer to the center is informal business meetings.

You are a writer and have made an appointment with a publisher; you want to get to know your future partner in any business area better, or you are organizing a meeting with the person from whom you want to order registration banquet hall and a menu for your daughter's wedding. What do these people have in common? All of them will most likely meet in a coffee shop, near their home or somewhere in the center.

What do we have? There are three suitable places to build a coffee shop: a small town, a residential area or the center of a large city. In the first two options, the main determining factor is the absence of competitors nearby. If you can’t find such a place, then make sure that your establishment is different from all its competitors.

To open a coffee shop in a larger city, the presence of competitors must also be taken into account, but on a less global scale. You will not be able to open the most popular establishment, for example, in the capital, from scratch, without experience in a similar field. The advantage is that you don't need it. All you have to do is open a coffee shop that will be a little different, not the same as the one located across the street or on the next street. You can read about how to do this under the heading “Idea”.

A positive factor when choosing the location of your future coffee shop will be the presence of a large university or college, an office center, cultural and historical attractions, parks and large shopping centers nearby.

Documents

A coffee shop is not only the abode of cappuccino, Americano, espresso and lete, but also a sea of ​​paperwork. Where to start? Well, let's go in order.

Lease agreement. It can be indefinite, long-term, medium-term and, accordingly, short-term. In addition, you can arrange either a direct lease or a sublease. In the first case, you can save money, but in the second, you can get the premises at a higher price, but with renovations or some equipped amenities. The choice is yours.

The first thing you need to get to open a coffee shop is written permission from the sanitary and epidemiological station and the fire department. In order to receive it, the premises must meet a number of requirements that you should take care of.

But this is important not only for obtaining a document; compliance with sanitary and epidemiological standards and fire safety is an important factor in the normal functioning of your establishment.

Target audience.

Who is your establishment intended for? Here is the first question you should answer. It is important to understand that your potential visitor can be anyone. There are only two groups that might not want to visit a good coffee shop: people who have cardiovascular disease and those who hate coffee.

Although, if your menu includes decaffeinated coffee, all kinds of teas, cocktails and lemonades, and you can also take a serving of ice cream or a piece of cake with them... Well, in this case, literally anyone can become your visitor.

If you take a more serious approach, then your typical visitors will be people aged from sixteen to forty-five, of average income, mostly office workers, people of creative professions and students. Having such an orientation, we can already assume what additional services we can provide and what we can change in our establishment.

A cozy atmosphere, delicious coffee and other drinks, desserts and simple snacks (panini, sandwiches, brioche), fast and pleasant service - that’s all that visitors expect from a coffee shop. And yes, considering the age of your future visitors, do not forget to buy a Wi-Fi router, believe me, you will not regret this purchase.

What else do you need to open a coffee shop? A successful concept is the path to success

Idea

If you want to make renovations, hire a couple of people, set up tables and start making money, open a canteen.

Running a coffee shop is a delicate matter, almost an art if you don’t have creative thinking and imagination, then you won’t last long in this business.

Some examples from world practice.

In Japan, at a place aptly named Alcatraz, you can drink a Brain Burner cocktail with Cow Guts on death row. But don’t forget to take your fingerprints before entering and choose the right size prison uniform for you. This unusual place is full of extreme sports enthusiasts both on weekdays and on weekends.

You can also tickle your nerves in Belgium. At the “Lunch in Heaven” cafe, you, in the company of twenty-one other people with strong nerves, can have lunch at the height of a sixteen-story building.

But the owners of the Metro St. James cafe attract customers with another in an interesting way. Every visitor here can pay for their coffee with a kiss. It would seem that such an innovation could significantly hit the owner’s profit, but in fact his earnings have increased significantly.

There are already dozens of establishments scattered around the world where you can spend time in the company of several dozen furry neighbors. In France and Japan you can drink coffee with mustachioed purrs, and in Korea, at the Dog House Cafe, with more than three dozen of man’s best friends. And this is only a small part of the whole variety of ideas for cafes that have already been invented, created and put into operation.

Yes, it’s difficult to compete with something like that, but do at least something to stand out from the gray mass. You can choose from some of the popular ways to turn catering establishments into a place of real relaxation today: unusual ideas design, the availability of computer and board games, a selection of printed literature, all sorts of entertainment methods related directly to YOUR possession.

For example, in Lviv, in one of the coffee shops they offer to go down into an equipped mine for extracting coffee beans. Yes, a large room underground with rails and carts, picks and shovels, where all the walls are covered with coffee. Few people pass by this. There, this is not only a way to attract visitors, but also an additional source of profit.

If you want a simple and banal business, a coffee shop is not for you, but if you want to devote your life to an unusual and complex, but, without a doubt, creative activity, then go ahead and fight.

Registration

A point that should be linked to the previous one. If you have already decided on the marketing idea of ​​your establishment, then you will have to adjust the interior and exterior of your cafe to it. Again, I don’t advise you to immediately take everything into your own hands and start mixing paint, laying tiles and applying plaster to everything you see.

For example, do you know what type of porcelain stoneware is best suited for the entrance area, what wallpaper will be easier to clean from coffee, and what material will work better as a countertop? If not, then look for the number of an interior designer.

You may have to pay more at this stage than for designing flyers for advertising, but nothing can be done. In any case, it will be cheaper than making a second repair six months later due to incorrectly selected materials.

Basic requirements for materials: strength, aesthetics, environmental friendliness, functionality. There are no exceptions for you. A beautiful renovation can attract visitors, but the right one will provide them with convenience, a minimum of problems for you and will allow you to easily fulfill all the requirements of the sanitary and epidemiological station and the fire service, so do not neglect the services of a specialist in this field.

A subject that should be treated with full responsibility. Many people neglect advertising, especially when opening a coffee shop in a small town, but today, even at low costs, you can significantly increase the flow of visitors. So why give it up? The principles of good advertising are simple: it should be targeted at you. target audience, be informative, beautiful, creative and bring out your best sides. Depending on your capabilities, you can choose one of the advertising options below:

  1. Outdoor advertising. Billboards, signs, signs. If you are going to open a small coffee shop with a staff consisting of you, your cat and an accountant, then this is clearly not for you. Large billboards often advertise large or even chain establishments that are often already famous, but you can order several smaller signs that will be located near your establishment. Place on them the name, a short description and the exact address (it’s also a good idea to include a route from the location of the sign to the coffee shop).
  2. Advertising on the Internet (social networks). Simple and effective way, aimed primarily at young people. Your job here is to select the right public, group or community in which your potential visitors can see the advertisement.
  3. Leaflets, flyers. This advertising only works in one way - if you have really good, beautiful, unusual and informative flyers. If it's just a piece of paper with your address, opening hours, name and a picture of a coffee mug, then such a leaflet will end up in the first trash can that comes across the path of a passerby.
  4. Advertising in the media. Of course, a filmed commercial broadcast on a well-known channel is effective. Effective and incredibly expensive, so we will choose another option - advertising in local newspapers. This option is more suitable for small cities. You can say that today no one reads newspapers, but the multi-thousand-dollar costs and corresponding profits from these printed publications will be against it. In a city with a population of about 40,000 - 50,000 people, the average newspaper has an overrun of 15 - 30 thousand copies. Most of them are sold out in the first three days. An ad with a color picture will cost from ten dollars.

Whatever type of advertising you choose, spare no expense and order it from a professional. Today on the Internet you can find hundreds of freelance designers who will develop high-quality advertising for you for little money (everything from flyers to a corporate symbol and slogan).

Even if your coffee shop is located in the city center, on a busy street, you need to show potential visitors why they should come to your establishment.

A coffee shop is a gathering place for predominantly young people (17-35 years old). Looking at this best idea There will be advertising on social networks and on popular websites (for watching videos and films, online stores, etc.). In a big city, advertising can also be ordered in the form of a video shown before the film in a cinema, or flyers can be distributed (it is better to order the design from a designer, because if they are not attractive enough, a passerby will throw them away even despite what is written there).

If you are ready for serious investments and cooperation with designers, then advertising will not be a problem for you, and you will be able to choose from a range of all advertising services available in your city.

In the same case, if you want to organize advertising quickly and inexpensively, order one advertising image (poster) from a freelance designer and agree on advertising with a popular community in social network, which your potential visitors can visit.

A good advertising move would be to organize festive opening coffee shops with all the attributes of a real holiday and, accordingly, guests, and they will definitely be there. If you put up an inviting sign announcing the opening of a new coffee shop and simply decorate the entrance, then this will already guarantee you several visitors, and then it’s a matter of image. In such establishments, it is important to leave a good impression so that people come again, bring friends and recommend this place to friends.

How to open a coffee shop in a small town. Business plan for a mini coffee shop

If you don’t want to immediately take on the burden of managing a large establishment, but have long dreamed of owning a “mini-coffee shop” type establishment, a business plan is where to start.

What are the advantages of a small coffee shop? A lot. The first is a small headquarters; second - small starting investments; third - pleasant numbers in the lease agreement.

To create a business plan for a small coffee shop, we must first understand what we mean by the word “small”. For example, in Poland today there is a coffee shop, total area which is 5 square meters (without utility room). Among the employees are the owner and his wife. But if your plans are something more, then you will need more staff.

  1. Cleaning lady-dishwasher.
  2. Cook.
  3. Barista
  4. Waiter.
  5. Accountant.

If the establishment is really small, then the functions of cook, barista and waiter can be performed by one person, and the owner himself can handle the accounting.

From furniture for the hall, you will need tables, chairs (or armchairs), a counter and a few small things for decoration. Appliances include a small refrigerator, a coffee maker and a cooking or heating device ready meals(this could be a small stove, a sandwich maker, a microwave, a waffle iron, an ice cream maker, etc., then choose what you need).

Possible earnings will depend on the cost of drinks, location of the coffee shop, opening hours and the number of seats in your establishment.

Thanks to low start-up costs, a small coffee shop pays for itself in less than ten months.

Coffee shop business plan. How much does it cost to open a coffee shop? How profitable is a coffee shop as a business?

If you decide to turn a coffee shop into profitable business, then this will require considerable starting investments. In addition, a fairly decent amount aimed at issuing wages, paying taxes, rent and purchasing groceries will become your constant expense.

Opening a coffee shop from scratch is not cheap. Make sure that you have enough finances to keep your establishment afloat in the event that the cafeteria does not begin to make a profit in the first couple of years and continues to decline for some time. Many restaurateurs note that this happens very often. At first, when a cafe has just opened and does not have a regular audience, it is very important to maintain a positive reputation among customers so that they tell their friends about you and come back again.

Another option is also possible. Immediately after opening, your establishment can be visited by a large number of people. Don’t rush to complete three floors and hire staff. Over time, the influx will decrease slightly. The excitement around new establishments is a common thing.

Running a business in the catering industry very much depends on the factors of the general economy of the country and the financial condition of citizens, but if you have a well-thought-out business plan, a coffee shop is an ideal establishment that will remain in demand. Even if you don't have the money for an expensive restaurant, a coffee shop where the check can be around two dollars is a good substitute.

Opening a coffee shop will require considerable start-up investments, which will include the purchase of furniture, equipment and materials, rental arrangements and repairs.

If you are already firmly convinced that your life’s work is a coffee shop, a business plan with well-thought-out stages of all organizational aspects is where to start.

Well, let's start with the staff. All items that may be needed are listed here, although some are optional or can be combined.

  1. Barista;
  2. Cook;
  3. Dishwasher;
  4. Cleaning woman;
  5. Waiter;
  6. Manager (manager);
  7. Accountant;
  8. Security Guard;

It is most often proposed to organize a job in two shifts, but you are not limited in your choice: if the establishment does not open very early and closes not too late, then workers can be recruited for one shift. But, nevertheless, the best option is two.

Coffee shops are rarely 24-hour establishments, but if you decide to work from dawn to dusk, then, accordingly, you will need more staff.

The next cost item is rent. Any advice here is absolutely useless. The cost of rent depends on many factors, ranging from the availability of working wiring to the state of the real estate market. The only thing I can talk about is the types of rentals, and they have already been mentioned above.

Materials:

For the floor, you can use porcelain tiles (satin tiles are perfect) and self-leveling floors made of polymer concrete. If the entrance area is separated, then in the hall itself you can use carpet, laminate flooring, homogeneous linoleum or the same polymer concrete and porcelain stoneware.

For walls, paint and decorative paper-plastic panels are preferably chosen. In addition, decorative stone with imitation of various coatings, plaster (stone, pebble, bark beetle, Venetian, decorative concrete, etc.) are often used, less often, but wallpaper is still found (polyvinyl chloride, bamboo and “liquid”).

For the entrance area, you can choose a clinker facing brick, or simply paint the brick on the load-bearing wall without additional coating.

A double-glazed window is recommended; if you choose the option with imitation wood, it will significantly decorate your establishment, but will therefore cost more.

Prices are quoted from online building materials stores, as this is one of the most profitable options for you. For wider choice, I will give the difference between the most expensive and cheapest option presented on the site:

  1. Wallpaper: $2 – $73 per roll.
  2. Decorative plaster: 7 – 105 dollars per bucket.
  3. Porcelain tiles (for floors): 4 – 82 dollars per square meter.
  4. Decorative panels: 8 – 16 dollars per square meter.
  5. Double-glazed window: 18 – 46 dollars per square meter.
  6. Paint for ceilings and walls: 1.5 – 100 dollars per liter.
  7. Skirting board (wood/plastic): 0.5 – 11 dollars per meter.
  8. Clinker face brick: 0.1 – 4 dollars per piece.
  9. Portland cement: $0.04 - $0.09 per kilogram when purchased in bulk.
  10. Stretch ceiling: 3 – 25 dollars per square meter.
  11. Armstrong (suspended ceiling): 2.5 – 10 dollars per square meter.
  12. Self-leveling floor (polymer concrete): 0.15 – 10 dollars per kilogram.

I won’t give prices for furniture, since even on their website they have a huge range and it’s easy to choose something to suit your wallet. In addition, you can save even more if you buy used furniture.

What you might need: a chair, a table for four, a table for two, a counter, an armchair, a sofa, a ceiling lamp, sconces, blinds (Roman, roller, Japanese, fabric), blinds, tablecloth.

Technique

The required amount of equipment will depend on your menu and work organization. You can prepare only coffee in the coffee shop itself, and order sandwiches and desserts ready-made, or add home-cooked dishes and fresh pastries to the menu.

From the necessary things you can buy for the kitchen: stove, oven, waffle iron, blender, microwave, refrigerator, yogurt maker, ice cream maker, sandwich maker; for the hall: a coffee machine, a refrigerator display case, an audio system, a TV and a Wi-Fi router.

Profitability.

Well, now let's talk about a little more pleasant things - about your future earnings. Let's try to calculate the minimum profit that can be made from a small coffee shop.

Suppose our coffee shop has five tables of four seats, two tables of two, and six more seats at the counter by the window. Total: thirty people is the maximum we can accept at the same time. But you shouldn’t limit yourself to this, you can add a “coffee to go” service and then you will have a constant flow of customers. But we will take the idea unchanged for now.

Profitability is calculated based on fifty percent occupancy of the hall. But for you this is the minimum. We will still emerge from a more positive figure of eighty percent full. This is more typical for a small establishment in the city center. On certain days this figure can reach one hundred percent, but it is difficult to calculate this. In restaurants and bars, these days are weekends and holidays, but in coffee shops the flow is high on weekdays. Thus, we will allocate ten days a month for one hundred percent fullness.

Next, let's talk about prices. They will be different for different types and portion sizes. However, most still choose medium portions. Let the average mug of coffee cost 0.7 dollars (small - 0.5, and large - 1). More than half of all visitors will order something to accompany their coffee. Let the cost of one dessert be within the range of 0.5 - 1.5 dollars and let half of all visitors order dessert (although in reality there may usually be more).

What do we get?

30x0.8x20=480 – visitors per month on normal days.

30x1x10=300 – visitors per month on peak days.

780 — visitors per month (minimum).

390 - they will only order coffee.

390 - order coffee and dessert.

390x0.7 + 390x(0.7+1) = $936 – minimum total revenue for the month.

Of course, if the location is chosen well, then your profit will be many times higher.

The payback of the coffee shop will, first of all, depend on the start-up investments, but if they were low, then the establishment will fully pay for itself in less than a year.

To summarize everything written above: to open a coffee shop you need to analyze the target audience and the market for such establishments, draw up a business plan, decide on the location, formalize everything necessary documents, make repairs and equip the premises, hire service personnel and have a lot of patience.

2024 flarione.ru - Money and life - Computer literacy portal