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Ossetian pies open point. Examples of “Tatar Pies” outlets

Traditional food can be turned into a profitable business. Networks delivering Italian pizza and Japanese sushi have already spread throughout Russia. Does franchising favor pies? And what are the prospects for networks working with this product?

In the CIS countries, pies are always in demand. They still appear at festive and everyday feasts, and in lately office workers, tired of pizza and rolls, choose pies for business lunches and corporate events. According to the Restcon company, in 2012 pies accounted for 10% of all Russian market food delivery. However, only a few have so far managed to build franchise networks known mainly for their pies.

Pie franchises today are best represented in Moscow. The only exceptions, perhaps, are the Stolle chain, which has made its way far beyond Russia, and a bakery originally from Izhevsk. However, you can buy a pie franchise in the areas of baking, sales, and delivery. Let's look at the features of working with each option.

Bakery

Many people expect that they can make money by baking pies by opening a bakery at home. You can bake custom-made pies at home yourself, which reduces the cost of business, because you don’t need to pay for the work of cooks or rent premises, or purchase special equipment.

But such a business usually has a rather narrow distribution channel, production volumes are small, and therefore the turnover is corresponding. A more profitable option for a pies business could be opening a full-fledged bakery. Production volumes are larger than in the case of a home bakery, but startup costs also increase.

Before you open a mini-bakery from scratch or as a franchise, you need to choose a suitable premises. It should be located in such a place that it is convenient to reach it from anywhere in the city. It is advisable to provide parking next to the premises. It is important that the bakery is located in an area with high foot traffic.

If you choose the wrong premises, you risk not recouping the opening costs

This happened with some franchisees of the Tatar Pies company: “We help our franchisees at all stages of opening, including choosing a location. But there are those who come having already paid the rent. In this case, the location is often chosen incorrectly. In such cases, franchisees open at their own peril and risk, but often never make a profit.”

But in the case of a room, it’s not only a matter of good location, but also SES requirements. The premises for the bakery should not be a basement; the walls should be tiled and the ceiling should be whitewashed. You also cannot do without hot water supply, ventilation and at least a small warehouse. In addition to the premises, you will also need special equipment for the production, storage and sale of products, as well as personnel: 4 bakers, 2 cashiers, a cleaner.

But that's not all. You will have to register your business with Rospotrebnadzor and the tax authorities, prepare contracts for the removal of solid waste, and negotiate with medical institutions about medical examinations of employees and prepare their personal medical records. For ventilation and air conditioning systems, you will also have to prepare special passports.

A bakery as a business has one peculiarity - it will only allow it to reach a limited number of people working, living or vacationing nearby. To attract more customers, you can start delivering pies.

Pie delivery

The majority of franchise offers are concentrated in the delivery segment. This format is popular among businessmen because of the successful balance of investments and profits. The creator of the Rumyantsev chain, Nikolai Pavlov, says: “The customer coverage of delivery is disproportionately greater than that of a regular bakery or pie cafe. This means that business is absolutely independent of the number of seats.”

In addition, by opening a bakery that will only work for delivery, you can save a little on rent, for example, by choosing a premises far from the center or busy streets. True, it is worth preparing for the fact that about 15-20% of all expenses will go to logistics. In the case of delivery, it is very important to organize work on receiving and processing orders. It is advisable to prepare several channels for receiving delivery orders, for example, website, telephone and mobile application.

Pie cafes

A pie franchise is already an application for restaurant business. And that means corresponding investments. At the same time, the market niche is quite narrow, and there are few players in it. The most famous of all pie cafe franchises is the Stolle chain. It is most widely represented in Russia, as well as Ukraine and Belarus. In 2015, Stolle establishments opened in London and New York.

But even this large network Couldn't get by without a delivery service. It is on this that Stolle makes more than 50% of its revenue. The main income from delivery is also received by another network of pie cafes operating under franchising - “Pirogovaya Rogova”, well known to Muscovites.

Selling pies in a cafe is more of a tasting. The main income comes from delivery

If we talk about competition in the pies market, then in most Russian cities there is no shortage of pies. Almost everyone bakes: hypermarkets, private bakeries and small bakeries, cafes. Therefore, it is important to stand out from them. For example, the Stolle chain, so to speak, is focused on the premium segment. Anna, a Stolle franchisee in Krasnodar, says: “We make money mainly by delivering pies large companies. The clients are respectable people who will not eat products of unknown quality in a nameless cheburek shop.”

Franchising cooperation with a network of pie cafes is interesting primarily because the franchisor not only transfers all production technologies, but also teaches how to run a business. And in the case of Stolle, you also get the most famous brand on the Russian pie market.

It is important to note that in pie cafes, about 70% of orders are taken away. Therefore, for those who have little initial capital, it makes sense to pay attention to franchises of pie sales points.

Selling pies

A franchise for selling pies will allow you to avoid all the difficulties associated with organizing production. The Tatar Pies franchise network operates according to this scheme, which is currently represented only in Moscow.

Products at the “Tatar pies” sales points are supplied from the central bakery; the franchisee’s job is to open a small trading floor and hire a salesperson. But the simplicity of this business is deceptive. In addition to the danger of choosing the wrong premises for a business, other pitfalls await a novice businessman. The Tatar Pies network says that franchisees sometimes make mistakes that cost them business: “Young businessmen often do not monitor the work of sellers and end up deceived. Another common mistake is the lack of change in the cash register. Many people forget to order products in a timely manner, and during the most active human traffic, the display case turns out to be empty.”

What is a franchise? This is a store, cafe or salon, already known to customers, which is opened in a new location by the future owner under the leadership of the franchisor. In such a business, there is no need to promote your brand or come up with something new. The brand is already well-known, and the business plan has been developed and tested over the years. Anyone can try such a business by choosing a suitable franchise. When purchasing, you need to remember the location of the outlet so that potential clients It was in your city that there were many and the establishment was profitable.

Franchise "Tatar pies". What investments are needed?

Total investment 200,000-350,000 rubles. All this money goes to:

Lump sum payment 99-150 thousand.

Purchase necessary equipment 15-50 thousand

Purchase of furniture 15-70 thousand.

Purchase of cash register equipment 10-20 thousand.

For the first order 15-30 thousand.

It is possible to open a Tatar Pies franchise only in Moscow and the Moscow region. This company has no royalties, and the payback period for this franchise is two months.

There are two training options:

1.Economy 99,000 rub.

2.Standard 150,000 rub.

The franchisor's responsibilities include:

Development of room design for a future bakery;

Promotion of a new point;

Territory manager services;

Training of all personnel and internship;

Advanced training courses.

The room can be of two types. A small pavilion in passages, subways and other crowded places, or a full-fledged store. The pavilion requires a room with an area of 3.5-7 sq.m. For a store 7-12 sq.m.

Bakery "Tatar Pies"

All Tatar Pies franchises belong to the LLC Nutrition Technologies company. The bakery is just the name of the eatery. In fact, the store does not bake flour products on site, but regularly delivers fresh pies and buns. Such eateries have already become famous in Moscow and have acquired their own fans. The unusualness and originality of such delicacies lies in the fact that they are made exclusively according to Tatar traditions and technologies. The assortment includes large and small pies, simple and beautifully decorated for some festive feast, pies with a variety of fillings, buns, cakes, and bread. All products are delivered almost daily and sell out very quickly. Buyers like the taste of these products and the satiety of these products. And most importantly, they are prepared by the hands of experienced bakers.

Entrepreneurs have one very interesting trick. If you call an enterprise or a store, a music school, or anything else, any country. For example, “French sweets”, “Italian wine”, then the turnover in an establishment with such a sign will be much greater. This is because people perceive such a name as a guarantee of superior quality. This does not mean at all that a person has never tried French sweets, that he wants to try them. Perhaps French sweets are worse than our Russian “Red October”, but the very fact that the brand is under a foreign name makes you go to the “French Sweets” store, and not to the usual “Candy” store. This works in the same way in other countries, even if in France they open a store with the sign “Russian candies”.

In the CIS countries, pies are always in demand. They still appear at festive and everyday feasts, and recently office workers, tired of pizza and rolls, choose pies for business lunches and corporate events. According to the Restcon company, in 2012 pies accounted for 10% of the entire Russian food delivery market. However, only a few have so far managed to build franchise networks known mainly for their pies.

Bakery

Many people expect that they can make money by baking pies by opening a bakery at home. You can bake custom-made pies at home yourself, which reduces the cost of business, because you don’t need to pay for the work of chefs, rent premises, or purchase special equipment.

If you choose the wrong premises, you risk not recouping the opening costs

But in the case of premises, it’s not only a matter of good location, but also the requirements of the SES. The premises for the bakery should not be a basement; the walls should be tiled and the ceiling should be whitewashed. You also cannot do without hot water supply, ventilation and at least a small warehouse. In addition to the premises, you will also need special equipment for the production, storage and sale of products, as well as personnel: 4 bakers, 2 cashiers, a cleaner.

But that's not all. You will have to register your business with Rospotrebnadzor and the tax authorities, prepare contracts for the removal of solid waste, negotiate with medical institutions about medical examinations of employees and prepare their personal medical records. For ventilation and air conditioning systems, you will also have to prepare special passports.

A bakery as a business has one peculiarity - it will only allow it to reach a limited number of people working, living or vacationing nearby. To attract more customers, you can start delivering pies.

Pie delivery

Pie cafes

A pie franchise is already an application for the restaurant business. And that means corresponding investments. At the same time, the market niche is quite narrow, and there are few players in it. The most famous of all pie cafe franchises is the Stolle chain. It is most widely represented in Russia, as well as Ukraine and Belarus. In 2015, Stolle establishments opened in London and New York.

But even such a large chain could not do without a delivery service. It is on this that Stolle makes more than 50% of its revenue. The main income from delivery is also received by another network of pie cafes operating under franchising - “Pirogovaya Rogova”, well known to Muscovites.

Selling pies in a cafe is more of a tasting. The main income comes from delivery

If we talk about competition in the pies market, then in most Russian cities there is no shortage of pies. Almost everyone bakes: hypermarkets, private bakeries and small bakeries, cafes. Therefore, it is important to stand out from them. For example, the Stolle chain, so to speak, is focused on the premium segment. Anna, a Stolle franchisee in Krasnodar, says: “We make money mainly by delivering pies to large companies. The clients are respectable people who will not eat products of unknown quality in a nameless cheburek shop.”

It is important to note that in pie cafes, about 70% of orders are taken away. Therefore, for those who have little initial capital, it makes sense to pay attention to franchises of pie sales points.

Selling pies

Products at the Tatar Pies sales points are supplied from the central bakery; the franchisee’s job is to open a small sales area and hire a salesperson. But the simplicity of this business is deceptive. In addition to the danger of choosing the wrong premises for a business, other pitfalls await a novice businessman. The Tatar Pies network says that franchisees sometimes make mistakes that cost them business: “Young businessmen often do not monitor the work of sellers and end up deceived. Another common mistake is the lack of change in the cash register. Many people forget to order products in a timely manner, and during the most active human traffic, the display case turns out to be empty.”

“Tatar Pies” is a successfully and dynamically developing franchise system
single brand, operating in the food industry in Moscow and the Moscow region.

Majority retail outlets"Tatar pies"
open and active only on the principles of franchising.

A well-located “Tatar Pies” retail outlet, which adheres to standards, brings its owner up to 35 - 40% profit from turnover.

The return on investment for Tatar Pies is 3 – 6 months.

Currently in Moscow and the Moscow region there are 60 outlets"Tatar pies" Getting ready to open: 5 outlets.

The information provided in this section applies to franchise in Moscow and the surrounding Moscow region.

What does the franchisee get?

The right to use commercial designations and trademarks “Tatar Pies”;
Personnel training;
Help in choosing the location of a retail outlet (the development consultant finally approves the location of the outlet);
Working design project and plan for a future retail outlet;
Access to supplier database (advertising, retail furniture, vending);
Marketing developments from the franchisor.

Potential profit. Franchisor's policy

There are two the most important factors in the profitability of the Tatar Pies retail outlet:

Convenient location;
Compliance with norms and standards.

We We do not provide it to potential franchisees ready-made business plans . Each franchisee must independently assess their risks: the size of potential sales, the level of income and profit, but we are ready to help in this by sharing experience and statistics. This approach eliminates potential misunderstandings and leads to better long-term relationships.

Potential sales and profitability are the main interest of any franchisee.
We provide the opportunity to communicate with owners of existing retail outlets. This best way learn from experience and get answers to your questions.

Advantages of Tatar Pies franchise owners

Success and brand awareness;
Uniqueness of the product;
Constantly and dynamically developing network;
Information support from experienced professionals;
Using the best practical practices;
Simplified requirements for point of sale: lack of "kitchen";
Small area: 5 - 10 sq.m.;
Low cost of initial investment;
Clear and simple financial and management analysis;
Easy business scalability;
No royalties.

How much does it cost?

All cost information will be sent upon request by email.

Ready-made business in the real sector of the economy. The complex of their production workshops, ordering services and retail outlets. Exit to practically free niche national Russian cuisine.

Format of OSPIROGI.RU stores

Delivery (online store)
Cafe-bakery

Franchise offer from bakery OSPIROGI.RU

To the first franchisee lump sum– 500,000 rubles

Investments required to open a bakery OSPIROGI.RU

Starting investments: 2,000,000 rubles

Payback period: 10 months.
Turnover per month: from 229,000 rubles.
Royalty: fixed fee.
Lump sum fee: 500,000 rubles.

Brandbook of the company,
Business complex:

production workshop, delivery service, and call center. control

More than 200 products
Free staff training

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Success stories of bakery OSPIROGI.RU

Our company has been on the market since 2004, we are the first company to launch the production of Ossetian pies in Moscow! Specifically, the OSPIROGI.RU brand has existed since 2011, over these years we have managed to establish our brand as a reliable manufacturer finished products food in the market of Moscow and the Moscow region.