Documentation of hairdressing services. How to open a hairdresser and build a profitable business on it? List of other documents

Small and big business Today they are developing very actively. This is due to great opportunities for entrepreneurial growth. The most common area in which you can make decent money is the service sector. This also includes, in particular, hairdressing salons. This kind of business has been thriving successfully for many decades. This is mainly due to the great demand, because almost any person in any country in the world periodically visits a hairdresser. Appearance and beauty play a big role in life. A good, fashionable hairstyle, well-groomed, clean hair is the key to successful communication with other people, work and study colleagues.

Hairdressing salons are especially important for women, since these establishments are a private version of beauty salons. Often, in addition to a simple haircut or hairstyle, they can also provide other services: hair coloring, manicure, pedicure and others. Establishments that offer only haircuts and manicures are called economy-class hairdressers. Many people will be wondering how to open their own hair salon from scratch. Let's take a closer look at the hairdressing business and how to organize your own hairdressing salon. But first you need to find out what types of beauty salons exist.

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Types of beauty salons

All beauty salons can be classified into 3 main types. The first includes salons basic level. Qualified specialists with special education work here. The list of services provided here is quite small. It includes hair coloring and cutting. Thus, these are simple hairdressing salons. These types of establishments are usually located in residential area closer to your potential clients, which ensures constant income. The cost of services in such a hairdressing salon is small, prices range from 300 to 700 rubles. The second type is middle class hairdressing salons. The difference from the previous ones is that the price list here is much wider. Additional services include manicure, pedicure, solarium. More experienced specialists in their field work here. She may also have her own store to sell personal care products.

Prices here are also higher, on average - 700 rubles. And finally, the last type is luxury beauty salons. All the craftsmen here are of the highest level; they often work under the guidance of an experienced, well-known master in the area, who has certain awards and certificates for his services. All employees know new trends in fashion and are able to give advice to their clients on any issue. Very often, the cost of going to such a salon ranges from $100 or more.

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Hair salon business plan: documents and permits

It will be interesting for aspiring entrepreneurs and future hairdressers to learn how to open and organize their own beauty salon and hair care products store from scratch. in a small town should include the following provisions: location of the future establishment, ways to establish a client base, list necessary documents and permits so that the hairdresser can legally operate, the purchase of equipment and care items, the principles of planning and placement, recruitment of staff, establishing the operating hours of the hairdresser and wages.

So, first of all, to organize your hairdressing business, you need to obtain permission from the relevant authorities. But before that you need to register with the tax office as individual entrepreneur or LLC, otherwise the business will be illegal. In this case, you will need to pay a state fee. It is best to choose an individual entrepreneur, since in this case the list necessary documents there will be fewer, and their preparation will not take so much time. Following this, it is worth obtaining permission from the sanitary and epidemiological supervision authorities, fire inspection and territorial property management. If the premises are rented, then responsibility for fire safety falls on the landlord.

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Sanitary and epidemiological surveillance

Running such a business is not always easy, since it is supervised by the relevant authorities. One of them is Rospotrebnadzor. He exercises control during construction and planning, as well as during the progress of work. The goal is compliance of the plan and project with regulatory documentation. Basic normative document regulating the planning and development of such establishments are building codes and regulations. According to them, the area of ​​the premises should be calculated based on the number of jobs. First things first workplace should account for 14 sq. m, and for each subsequent one - 7. The hairdressing salon must be equipped with all necessary communications: hot and cold water supply, heating, electricity, sewage system, ventilation and air conditioning.

All equipment must be in good working order.

The required set of premises, according to building codes, must include: a waiting room, a locker room, a work room, a sanitary unit, a staff room, and a room for storing equipment. If your salon has a store, you need space for it too.

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Sanitary and anti-epidemic regime of a hairdressing salon

In addition to all this, during the work the service will monitor the sanitary and anti-epidemic regime. The requirements for beauty salons are the same as for medical organizations. It's quite simple to implement. Staff clothing must be in triplicate. The first is the worker. The second one is in the wash, and the third one is clean. A hairdressing salon must be equipped with a sanitary facility and a shower, since hair from clothing and the body can only be removed with water. Linen used in work must be made from natural fabrics: linen, cotton. All waste material is collected in a container and processed by boiling and soaking in disinfectant solutions. A sterilizer is used for processing.

Today, hairdressing salons increasingly use disposable products and care items. They are cheap and require no processing. After work they are disposed of. All personnel must have personal medical records and undergo preliminary medical examination, including all doctors, get tested. It is advisable that the craftsmen work in overalls. Firstly, it will improve the image of the organization, and secondly, it will help to comply with the regime.

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Purchase of equipment and tools

To open your own hairdressing salon and store from scratch and run a business, you need to purchase the necessary equipment, namely: height-adjustable chairs with soft seats, mirrors, a sterilizer, a coffee table and chairs, a clothes hanger, professional hair dryers, dryers, washing machines. hair cutting, climate zones and more. It is important to buy tools along with consumables. The tools you will need are regular and thinning scissors, straight razors with a set of blades, electric tongs, curlers, a set of combs, brushes, and towels. Often craftsmen come to work with their own personal tools, buying them with their own money. This is very beneficial for an entrepreneur, as you can save some money.

It is better to purchase equipment in specialized places. But first, it is recommended to consult with other hairdressers so as not to overpay. All equipment must be in good condition, and in case of breakdown, it must be repaired in a timely manner. The volume of equipment and tools directly depends on the number of working craftsmen.

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Hair salon interior

To run a business from scratch and a store, you need to carefully work out the external and internal interior. It is important to do this so that your clients feel comfortable staying with you. You can contact the designers and ask for advice. It is very important that the establishment has a waiting area. If funds allow, it is better to put a soft sofa or armchairs there, install a TV, put a table with beauty magazines and organize music. All this will create a pleasant environment, and the client will want to visit the salon more often. The color of the room can be very different; you can contact a paint store for advice.

It will be possible to open the hairdresser only after the renovation is completed. No one wants to run a business in a dark and uncomfortable room. Very important point is that it is better to make the floor from easy-to-clean, smooth materials. This will make it easier to handle, and thus the workroom will always be clean.

An entrepreneur who is full of enthusiasm and truly passionate about the idea of ​​opening his own hairdressing salon will definitely get what he deserves. If the client is satisfied with his appearance– he immediately becomes permanent and will come again. This is a business where there is a high level of competition, but there is always the opportunity to organize a hairdressing salon with its own advantages!

Contents

How to open your own hairdresser? Where to start?

Opening your own hair salon is a worthy business idea if you really like this area. This desire usually arises among people in this profession who do not want to receive a standard salary, but prefer to work for themselves. You will have to face many organizational difficulties. But if you draw up a business plan competently and don’t rush into action, everything will work out.

Advantages and disadvantages of business

Let's highlight the main ones pros:

• interesting business and opportunities for growth, expanding the range of services, creating a network;
• there are no problems with registering activities with the tax office;
• minimum number of required permits;
• simplicity of accounting and record keeping.

From cons:

• strict compliance with standards, high degree of responsibility;
• dependence on the professionalism of the staff: more often it is important to contact a specific master, and not to your hairdresser;
• High costs are possible (depending on the type and condition of the premises).

When trusted professionals work with you on mutually beneficial terms, and they remain loyal to you, no problems arise. We recommend paying special attention to working conditions.

Where to start opening a hair salon?

The most important rule: you don’t need to talk for a long time about the fact that you want to open your own business, or spend time discussing this issue with friends. If you're short on time, take a break from work or just spend a couple of weekends writing a business plan. Write in detail:

• desired format of the hairdressing salon;
• features of the room that is suitable for implementing the idea;
• number of employees and revenue distribution;
• costs (be sure to count to the maximum).

After you create a plan, you need to start taking action: selecting a location, registering a business, hiring staff, and doing promotion.

Important! A business plan gives a clear and sober idea of ​​your activities. Its absence will lead to you taking on everything, getting tired and losing control of the situation. .

Choosing a hair salon format

There are many options for opening a hairdresser:

• hairdresser with a standard range of services for men and women (haircut, styling, hair coloring);
• specialized hairdressing salon (for example, for men, with the possibility of cutting beards);
• hairdressing salon with an expanded range of services (manicure, pedicure and other beauty salon services).

As for the audience, hairdressing salons can be divided into the following types:

• economy class;
• middle class;
• VIP class.

For a beginner, it is most advisable to choose the first two categories, since there are too many requirements for elite hairdressing salons. There will be no opportunity to save on equipment, and the work must be done by craftsmen with many years of experience and a non-standard approach to work.

The simplest and most common way is to open a hairdressing salon with an average price tag, where services are provided for men, women and children. It is advisable to separate the men's and women's rooms.

Choosing a suitable location for a hairdresser

First, let's decide which location is most suitable for a hairdresser. Elite establishments are usually located in the very center of the city - if you decide to open a VIP-class hair salon. If you want to open a more modest salon (not necessarily an economy one), it is better to locate it in residential areas of the city.

There is an opinion among experienced entrepreneurs that it is better to locate a salon in the area where you live. This makes it easier to analyze the market for such services and understand which audience you will work for.

As for the room itself, there are several options:

• on the first floor of a residential building(the most common type of room);
• in shopping centers(if the rental price allows, it is expensive in large shopping centers);
• in a separate low-rise building, which can be intended simultaneously for residence, shops, bars.

Important! Very popular for business basements, but for a hairdresser this option is strictly prohibited! We are talking about basic sanitary standards and legal requirements.

Here you need to consider the main restrictions and requirements:

• mandatory presence of utility rooms;
• a properly functioning sewerage, water supply, and ventilation system;
• sufficient space in the main room (minimum total area is 42 sq. m);
• One workplace requires approximately 7-10 sq. m;
• mandatory cosmetic repairs;
• sufficient lighting, fluorescent lighting of the work area;
• smooth floor without joints to avoid contamination;
• 2 chairs must have one sink;
• the premises must have free access and a separate entrance.

Hair salon equipment

We list the basic equipment that is required for a hairdressing salon:

• chairs (one per workplace);
• tables;
• shelves;
• shells;
• mirrors;
• chairs for craftsmen;
• hangers;
• urns;
• cabinets;
• air conditioner;
• appliances: hair dryers, curling irons, machines;

The amount of equipment listed depends on the number of visitors that can be received at the same time. Don't forget to buy sets of scissors, combs, etc.

You will also need materials:

• shampoos;
• colognes;
• air conditioners;
• balms;
• gels;
• varnishes;
• paints;
• creams.

Consumables are also needed: cotton pads, disposable gloves and caps. It is recommended to purchase these materials for 2-3 months. Then you will simply buy everything you need.

Equipment selection video:

Recruitment

You should hire only proven craftsmen. Poaching beauty salon workers is a common situation. This is not so bad if the master works 2/2 and wants to earn more. But it is better to hire those who will work on a permanent basis.

There are several search options:

• through friends, social networks;
• submitting advertisements to newspapers;
• personal offer to the artist of interest.

When recruiting personnel, it is important to determine exactly how payment will be made. It could be:

• standard fixed salary + percentage;
• percentage of the amount of work completed per month.

Typically, the master can receive up to 40% of the proceeds. And the size of the fixed salary will depend on the city in which you organize your business. Prices and salaries in the provinces and capital cities are different.

Regarding quantity:

• for the smallest hairdresser, two hairdressers and a cleaner are enough;
• for a middle-class hairdresser - 4-10 hairdressers, a cleaner and an administrator are needed.

How to open a hair salon? Legal aspect of activity

Business must be registered. Usually, registration of an individual entrepreneur is enough to operate a hairdressing salon. It is much simpler than an LLC: you don’t need start-up capital, charter documents, and there are no problems with withdrawing funds from your account. But the main thing is that it’s easier to deal with taxation. And usually there are not so many craftsmen working; a minimum number of personnel is required. What is required of you:

• fill out an application;
• pay the state fee;
• submit documents for registration.

Please note that it is mandatory to indicate the activity code. If you specialize exclusively in hairdressing, we indicate:

96.02 – Provision of services by hairdressing and beauty salons

You also need to decide on the tax system. Usually it is advised to choose UTII. Other options can also be considered, for example, if you are a private hairdresser and are opening a salon for yourself. You can think about the simplified tax system.

To provide hairdressing services, you do not need to obtain a special license. But you definitely need to get:

• permission from Rospotrebnadzor;
• SES permission;
• permission from the fire service.

Financial part: costs, payback and income

• renovation of the premises: 100 thousand rubles;
• purchase of consumables: from 100 thousand rubles;
• equipment: minimum 200 thousand rubles;
• advertising: 10-15 thousand rubles.

On average, you will need half a million rubles to create a small hairdressing salon, and this is quite acceptable starting capital.

You will also need monthly expenses:

• salary for a master: from 20 thousand rubles. or % of payment for services;
• premises rental: from 25 thousand rubles. per month.

If you charge 200-500 rubles for a haircut, there will be about 20 clients per day, the income will be 3-8 thousand rubles. You will receive from 90 thousand rubles monthly.

You will be able to recoup your investment in 1.5-2 years.

Advice: develop, give discounts to regular customers, send specialists to improve their skills. If you are a master yourself, attend master classes from famous stylists. This will allow you to grow in professionally, stand out from the gray mass of ordinary hairdressing salons. Come up with your own “tricks”!

Promotion of services

You need to care about promotion no less than about the funds invested in equipment. They should speak well of you, which means the main condition is really good job masters And word of mouth always becomes the base. Therefore, it is recommended to start by providing services for your friends. If you work well, they will start talking about you in their circles. You also need:

• Come up with a good and memorable name. If you are experiencing difficulties, just contact a freelance copywriter through any online exchange.
• Create a design project. This includes the development of a logo and corporate identity.
• Order a bright sign. It should be highlighted and attract attention.
• Make business cards. It’s inexpensive, you will distribute business cards to all clients, and at first to your friends. If you like the work, they will call you and make an appointment.
• Print flyers. Contact any printing workshop. Leaflets can be distributed to mailboxes in nearby homes in the area. So, you can report the discovery.

Let's sum it up

Having your own hairdresser is an opportunity to realize your creativity, earn a lot of income, and engage in socially useful work. Assess your strength and try. Don’t expect immediate payback and big profits. But when you love what you do and are constantly developing, it will definitely bear fruit. Take the first step, and we wish you success in your entrepreneurial endeavors!

Approximate data:

• Monthly income - 240,000 rubles.
• Net profit – 64,175 rubles.
• Initial costs – 415,000 rubles.
• Payback – from 7 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article we will compile detailed business-plan of a hairdressing salon with calculations.

Market analysis

If we talk about the hairdressing services market, it should be noted that the crisis and various economic changes react to it, of course, but not critically. A person cannot go long without a haircut. And if a woman has dyed hair, then she will definitely run to the salon as soon as her roots grow out. And here price will no longer matter as much as quality.

In total, there are more than 35 thousand different beauty salons in Russia. By the way, almost 15% goes to the Moscow region.

It is noteworthy that the share of chain stores does not exceed 3%. Almost the entire market is based on the work of individual hair salons. Each of them has its own consumer.

It is quite easy for a new service provider to enter the market - it has no financial or competitive barriers. All competitors occupy a very small market share. In fact, they are not direct competitors. Except for the salons that are very close by. It turns out that each hairdresser serves its own market segment, most often determined by location.

Almost 85% of the market is middle or economy class salons. When determining the cost of services, it is worth focusing on the prices of this particular market segment. VIP and luxury hairdressing salons need not be taken into account. They serve a separate stratum of society.

Thus, the main competitor is small suppliers of hairdressing services that have an average market price or below the market price. Their individual influence on the sphere is not significant.

Of course, the most frequent consumers of the service are women. Men and children have a smaller share of consumption.

Portrait potential buyer: women with average income who actively take care of themselves (age 18-55 years), as well as men with average or above average income aged 20-45 years. Children are too potential consumers, but, as a rule, parents bring them to get their hair cut at the same place where they use hairdressing services themselves.

SWOT analysis

When drawing up a business plan, you need to consider external factors that may have a positive or negative impact on the business. They cannot be changed, but it is quite possible to minimize the threat. External opportunities include:

• Hiring more qualified personnel.
• Increasing external investment in the project.
• Development of relations with suppliers of raw materials and equipment, emergence of permanent suppliers.
• The emergence of new technologies and the possibility of their implementation.

If we talk about external threats, we cannot fail to note the following factors:

• An increase in the level of competition and, as a result, a decrease in the average market price.
• Changing tastes and preferences of consumers.
• Complications associated with the legislative side of the project, the emergence of new requirements, the need to comply with them.

In addition, the hairdressing salon has its own strengths and weaknesses, which will need to be worked with throughout the entire time. So, to strengths can be attributed:

• Good location.
• Qualified personnel.
• High quality equipment.
• Reasonable prices.
• Quality service.

Weaknesses will be:

• Lack of experience in this field.
• Lack of client base.
• Zero image of the organization, they don’t know about it.
• Narrow range of services.

Opportunity Assessment

Number of working days in a week: 7.

Operating mode:

In total, the hairdressing salon will work 80 hours each week. Let us remind you that the maximum weekly hourly output by law must be no more than 40 hours. Thus, the organization must have at least 2 hairdressers.

At first, 2 masters per shift will be enough. In case of high demand and a large number of clients, an additional work unit can be hired. The premises must be equipped in such a way that there is room for one more employee.

Organizational and legal aspects

1. Official registration. Individual entrepreneur or LLC. You only need to pay the state registration fee, which is 800 rubles. the manager can do it on his own if needed. Additionally, you can order a print and a printed version or the Unified State Register of Individual Entrepreneurs, respectively. Remember that the type of activity must be indicated there. To do this, you need to find a suitable OKVED code. In the case of a hairdressing salon, it will be – 93.02 Provision of services by hairdressing and beauty salons. It includes not only hairdressing services, but also manicure, pedicure, and facial massage services. If in addition you are engaged in the sale of wigs or cosmetics, you must include this activity in the register with the appropriate code.
2. The tax regime can be chosen either UTII or simplified tax system. Here the choice depends on the specific case.
3. Remember that the lease must be official! No verbal agreements. If the premises are owned, this fact must be confirmed by the presence of appropriate paper.
4. There is no requirement to obtain a license to provide hairdressing services. However, if you provide cosmetic services there, then a license is required.
5. It is necessary to purchase a cash register and register it with the tax authorities. This is provided that you do not use UTII.
6. Before you use it for the first time cash register, it is necessary to notify Rospotrebnadzor about the start of work. This can be done at the city administration. You need to have with you: a passport, an application, a certificate of registration of an individual entrepreneur or LLC, a lease agreement, documents confirming the presence of a cash register.
7. There are sanitary standards for hairdressing salons. They are clearly stated in SanPiNe 2.1.2.1199-03, just dedicated to hairdressing.
8. It is worth coordinating the opening of the salon with the SES and firefighters. Each of these authorities will most likely put forward their own demands. So, for the SES it will be necessary to submit documents such as:

• Agreement on waste removal and disposal.
• An agreement with a dry cleaner to wash the necessary linen.
• An agreement for carrying out measures to treat the premises, including deratization, disinfestation and disinfection.
• An agreement that confirms that fluorescent lamps are removed and disposed of properly.

You will also have to acquire a log indicating that the organization keeps records of the consumption of disinfectants.

All workers must be familiar with safety regulations. This is recorded in the appropriate log book.

Make sure you have bars on the windows (if necessary), an evacuation plan, a ventilation system, and protective equipment. fire safety.

Please note that there is no need to obtain permission. However, failure to comply with the rules in the future may result in a fine or closure of your hairdresser!

1. All hairdressers must have not only a health certificate, but also relevant certificates of completion of courses in their specialty. In addition, they must undergo a medical examination annually.

Please remember that certificates are required to provide the following services:

• manicure;
• pedicure;
• makeup;
• care for body, face and hair.

Drawing up a marketing plan

When developing a strategy, it is very important to decide on the name of the organization. The style of the hairdressing salon should be consistent with the name. Pay attention to interior details. It is better to choose a name that is memorable and catchy. It’s good if it is immediately associated with the corresponding type of activity.

At first, clients will come, learning about your hairdressing salon exclusively from advertising campaigns. Only then will the word of mouth system start working.

The following types of advertising should be used:

• A bright and catchy sign.
• Distributing leaflets and flyers on the street, as well as delivering them to nearby houses.
• Carrying out promotions in shopping centers with the distribution of discount coupons.
• Advertising in newspapers, on television.
• Internet advertising (including contextual advertising, creation and promotion of your own group on social networks).
• Entering information about the organization into all existing city catalogs.

Along the way, you may want to create your own website. Remember that it should not only be beautiful and informative, but also easy to use.

Income calculation

Due to the fact that the initial cash we don’t have much, and the main competitors will be small middle- and economy-class hairdressers; the price must be set at the market average. It is very important that workers have sufficient qualifications. The quality of service should not be inferior to competitors. Average bill at the hairdresser 400 rub. Men's haircut can cost 150-250 rubles, but women’s ones can reach up to 800 rubles, and if with coloring, for example, it will turn out much more.

The average price of the service is 400 rubles. The average traffic volume is 10 people per day per 1 technician. Total 2 masters for 4000 rubles. they will make 8000 rub. revenue per day.

Total monthly revenue: 240,000 rubles.

Drawing up a production plan

The work can be carried out in an ordinary one-room apartment. The main thing is that it be converted into commercial real estate.

Remember that one hairdresser should have at least 7-8 m2. We have 2 hairdressers. If we take into account that the area of ​​a one-room apartment is approximately 40-50 m2, then there will be an additional reserve space that can be used to attract another hairdresser to work.

It is better to choose a room that has already been renovated. In any case, some improvements will be needed. Especially if the apartment does not comply with fire safety rules (no ventilation, no evacuation plan). This also includes the installation of special sinks for work.

Of course, the most important component of any hairdressing salon is the equipment. This includes chairs, tables, necessary tools(curling irons, hair dryers, etc.), racks, mirrors, cabinets, drawers, bins, shelves, racks. In a word, everything that is connected with the work of hairdressers.

Furniture includes an administrator's chair and desk, hangers, and chairs for waiting visitors.

In terms of equipment, you will need a laptop for work, a telephone for receiving calls, and you can also install a music center to create an appropriate or relaxing environment.

Particular attention should be paid to the clothing of staff. It is better to order a uniform from a special company. Have them make clothes in a specific color scheme, with the logo or name of the organization. This move will instill confidence in customers. They will understand that the establishment cares about its own reputation and pays attention to even the smallest details.

4 hairdressers will work in the organization. 2 people per shift. Work 2 through 2. There will also be 2 administrators who carry out wet cleaning several times during the day.

To attract professional hairdressers It is worth considering working conditions that are beneficial for them (possibly a larger percentage of the cost of services, bonuses). The quality of services will directly affect the number of clients.

Initial costs

Financial plan

Monthly income: 240,000 rubles.

Monthly costs:

Net profit before tax: 75,500 rubles

Tax amount (USN, 15% of the difference between income and expenses): 75,500*0.15= 11,325 rubles

Net profit: 64,175 rubles.

Payback: 415,000/64,175= 6.46. Therefore, the business will pay off in about 7 months, at least. But the first 1-3 months will be a promotion period and there may not be many clients. Therefore, on average, you can take 10 months of payback.

Risks

When starting a business, it is very important to take into account all possible risks and try to minimize them. When opening a hairdresser, pay attention to the following risks:

1. Economic risks . These include:

• Possible insolvency of the business owner.
• Decreased demand.
• Price reduction.
• Inflation.
• As a result, a decrease in income.

To combat them, a more flexible pricing policy, provide high quality services, work with clients, and conduct promotions.

1. Production risks . They entail a decrease in income.

To avoid these risks, it is necessary to promptly replace and repair equipment and have a clear schedule for performing this work.

1. Financial risks.

It is worth thinking about attracting investment and considering the option of taking out a loan. If possible, you can insure not only property, but also specific risks. It is very important to develop a competent and very detailed strategy that will help the organization get into the zone of profitable operation.

1. Natural risks.

You can avoid them by insuring your own property.

I would like to give a few more tips:

If you feel that clients are not coming to you, run advertising. The most effective in today's technological age is advertising on the Internet. Order contextual advertising, for example.

Don't try to save money on equipment. This will reduce the quality of the service provided. In addition, low-quality equipment may break. Pay attention to finding a reliable supplier. Be sure to review all certifications. And when purchasing, do not throw away guarantees and receipts.

It is also better to purchase raw materials in bulk. Find a local supplier or work with a company that provides professional cosmetics directly. This not only saves money, but also ensures the reliability and quality of your products.

In the future, you can also sell cosmetics at retail. Just don’t forget to include the corresponding OKVED code in the extract from the Unified State Register of Individual Entrepreneurs or the Unified State Register of Legal Entities.

Take the time to find professional craftsmen. Half the success of your business depends on them. Be sure to work with them, send them to new courses.

If you cannot find qualified specialists, contact special schools that train future hairdressers. Select the most promising ones and offer them a job.

To reduce costs and increase control over the business, some entrepreneurs independently act as an administrator in shifts. Thus, consumption is reduced by the amount wages one administrator and goes to your net profit.

You can provide manicure services together with hairdressers. To do this, check out.

Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:

One last request: We are all human and can make mistakes, leave something out, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a flaw and can add to the article, please let me know in the comments! This is the only way we can jointly make business plans more complete, detailed and up-to-date. Thank you for your attention!

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Methods of registering as an entrepreneur and taxation

To open a beauty salon as a business, you should choose the registration system as an entrepreneur. This could be an LLC or an individual entrepreneur. It's better and easier to start with individual entrepreneurship, and then, if the business expands, switch to LLC.

The taxation system depends on the type of services in the salon. If these are household services (haircut, manicure, eyebrow design, pedicure, etc.), then the UTII system is provided. In a salon where cosmetic and medical procedures are performed, taxes should be paid according to a simplified tax system.

Documents and controlling organizations

What documents are needed to open a beauty salon? After renovating the premises, you need to start drawing up documents. The main paper is the technical passport of the premises, which can be obtained from the BTI.

The beauty salon must be registered with such authorities :

• City or district administration;
• Vodokanal;
• Fire Service;
• Energy control.

In the future, these services also monitor the operation of the establishment.

In addition to the fact that the space for the salon should look modern and presentable inside and outside, there are also requirements from the SES and the fire department.

It would be good for a novice businessman to familiarize himself with full list requirements from the SES, they are prescribed in San PiN 2.1.2631-10. As an example, here are the most important excerpts from this document.

• basements of houses cannot be used for salons and hairdressers;
• it is possible to open such establishments in former residential apartments, but only after transferring them to non-residential use;
• room size – no less than 14 sq. m for the main hall and 7 sq. m for other rooms;
• a prerequisite is the presence of sewerage and water supply;
• ventilation systems should not be combined with ventilation of residential apartments and public premises;
• interior wall decoration should not be done using paper wallpaper;
• The illumination of each workplace must be at least 40 lux.
• the entrance to the salon should be separate;
• the room should be divided into zones: reception, hall (male and female), disposal room, warehouse, locker room, shower and toilet.

The equipment has the following requirements::

• mandatory presence of passports, IDs and certificates for all supplied consumables, equipment, tools;
• devices must be approved by the Russian Ministry of Health, otherwise their use is illegal;
• all technical equipment must have warranty service, as evidenced by contracts.

Linen (towels, negligees, aprons) should be in three sets. One is in the wash, another is in use and the third is on shift. You can enter into an agreement with a laundry service, but lately It becomes convenient to use disposable kits. You can order them from consumables suppliers. They are inexpensive and solve the hygiene problem.

Experienced hair salon directors advise introducing a special uniform for staff. This will help maintain your working mood and corporate image which customers like.

The following documents must be prepared for the SES::

• logs: sterilization of instruments, general cleaning, operation of bactericidal lamps, accounting of disinfectants;
• medical books for each master;
• agreement on the removal of: garbage, hair, medical waste;
• if there is no disposable linen, then an agreement with the laundry;
• documents for the ventilation system (transfer acceptance certificate and passport);
• agreement with medical institution about undergoing inspections.

It is necessary to submit papers and documents to Pozhtekhnadzor to open a beauty salon:

• staff briefing log;
• fire alarm documents;
• evacuation plan in case of fire;
• order appointing an employee responsible for fire safety;
• employee action plan in the event of a facility fire;
• document - the conclusion of the firefighters.

It is necessary to monitor constant changes in the rules and regulations of the inspection bodies. Therefore, it takes about a year to prepare for opening a beauty salon from scratch.

In addition, it is necessary to arrange a visitor’s corner, which should contain: a book of complaints, trading rules, copies of permits from firefighters and SES, warranty periods, a brochure with consumer protection laws, a work schedule, and a license.

If the salon does not provide medical services, then licensing of activities will not be required.

How to choose a salon concept - types of beauty salons

Where to start opening a beauty salon for a novice businessman?
First of all, you need to think about the concept of the establishment. In other words, determine what services will be offered in the salon, their level and class, and how many specialists will be needed.

These questions will help answer marketing research– sociological surveys and other statistical indicators that give an idea of ​​the solvency and needs of future clients. A good research option is to visit the nearest salons and find out how things are going there, adopt positive techniques and draw conclusions about the demand for services.

One of my friends told me how competitors often came to their salon, everyone asked what and how, looked at the interior design, asked about the services provided. The fact is that after my friend opened a beauty salon, attendance at the neighboring salon dropped sharply. As they say, everything is learned by comparison!

If you neglect this information, you can open a budget establishment in an area where people are accustomed to services provided at the highest level.

Beauty salons are divided into the following levels:

• Economy option– salons that provide inexpensive manicure, hairdressing, and some cosmetic procedures. They feature inexpensive repairs and equipment. Cosmetics are simple in composition and cheap. The staff qualification level is low.
• Business class – These are already well-finished premises. Services are presented in a wide range, but their prices are higher than in the previous version. The specialists are qualified at a decent level. Cosmetics from famous brands. Equipment and furniture are in the middle price category.
• VIP class, Luxury, Prestige. Such salons have the highest level of service. The decoration of the room is expensive and presentable. Only elite class cosmetics. Many services, usually at a high price, are performed by highly qualified craftsmen.

Luxury class differs from prestige by the use of unique techniques in the provision of various services. Accordingly, prices in such salons will be higher.VIP– salons are usually closed. They are distinguished by an individual approach to each client.

It is better for a newcomer to the salon business not to think about opening luxury, prestige or VIP establishments. Unless he has a famous master in mind or the brand is already promoted.

Forward-thinking, experienced entrepreneurs first open a budget salon in one city. Then, gradually, if business goes well, they open several business class salons in neighboring cities. Masters gain experience and at the same time constantly study in courses. A businessman has money to purchase expensive equipment, and on the basis of a middle-class salon, he opens a luxury or prestige establishment.

Nowadays it is fashionable to call your beauty salon a “beauty studio” or a “beauty boutique.”

Requirements for the location of a beauty salon

Successful entrepreneurs in the hairdressing and salon business assure that 90% of success depends on the right location. How to open your own beauty salon in a good location?

1. We need to pay attention to the popularity of this place, that is, its trafficability.
2. It is important that there are no other similar salons nearby with the same range of services.
3. The entrance to the salon should be from the roadway, sidewalk, but not from the yard.
4. If you rent a room in a business center, it is not necessary to choose the first floors, the main thing is that the salon can be easily found. It is necessary to take care of the sign not only outside the building, but also inside.

To open a salon in a residential building, you need to ask permission from all residents and put it in writing.

Rent in shopping centers is usually expensive. Therefore, with all the temptation to create a salon in a crowded place, you need to take into account some points:

• Number of people coming to shopping mall;
• The average price for goods in boutiques, and how it relates to the average bill of the future salon; for example, if a hair salon has economy class status, and the surrounding boutiques offer luxury goods, then renting in this shopping center is not practical.
• The client flow in the shopping center is not the clients of the salon, so in order to attract people you will still need advertising and other tricks.

It is better to locate mid-level beauty salons in a residential area of ​​the city. It would be suitable for the center to open an establishment with an expanded range of services and a higher average bill.

Beauty salon equipment

The choice of equipment completely depends on the choice of the concept of the establishment.

For economy class cabins, the minimum that is required is :

• a chair that swivels for the client;
• large mirror;
• shelves and racks for tools;
• water heater;
• sink combined with a chair.

If the salon offers manicure services, you should purchase :

• comfortable seating for the master and the client;
• table;
• hand baths;
• lamp with UV rays for drying gel polish;
• autoclave for sterilizing instruments.

Cosmetology services will require purchase :

• special chair;
• mirrors with shelves and lighting;
• refrigerator for cosmetics;
• tool cabinet;
• special couch;
• sinks with cold and hot water;
• devices for carrying out procedures.

To save on purchasing equipment, it is better to order online.

Consumables for beauty salon

For one experienced hairdresser, you need to purchase the following set of tools:

• combs, different in shape and purpose - 4 pcs.;
• straight scissors – 3 varieties;
• hair clipper;
• hair brushes – 3 pcs.;
• thinning scissors – 2 types;
• straight razor – 1 pc.;
• brushes for hair coloring;
• towels, napkins;
• curling irons of different thicknesses;
• hair dryer - 2 pcs.

Don’t forget about all the consumables: shampoos, liquids for coloring, curling, treatment.

Requirements for personnel in a beauty salon

No special requirements to the education of employees, if we are talking about unlicensed household services ah salons - cosmetic and hairdressing salons (make-up, bikini design without wax, manicure, massage, eyebrow correction, etc.). Everything here is at the discretion of the owner of the establishment. Is he interested in having craftsmen with qualifications and diplomas, or does he recruit staff at his own risk and then monitor their work.

As for a cosmetologist, the requirements are very strict. Only a dermatovenerologist with a specialization in “Therapeutic Cosmetology” can be hired for the position. It can do:

• hardware tattoo;
• deep and medium peelings using chemical compounds;
• rejuvenating procedures with injections.

A cosmetologist can work in a salon with a secondary medical education in the specialty “Nursing in cosmetology.” You must have the appropriate certificate on hand. Performs the following procedures:

• superficial and chemical peels;
• gentle hardware cosmetic procedures;
• medical makeup.

All employees of a beauty salon must be provided with medical records. They must be guided in their work in terms of hygiene by SanPin 2.1.2.2631-10 and the rules consumer services population.

The Regulations on Licensing of Medical Activities contain a clause according to which salons providing medical services must have a manager with a higher medical degree. education.

In addition to the masters, the beauty salon requires the following employees:

• administrator;
• accountant;
• cleaning woman;
• client manager;
• storekeeper;
• security guard.

If necessary, then a seller to sell hair, skin, and nail care products.

To reduce staff turnover, you need to negotiate all the conditions before hiring and adhere to the following rules:

• creating a growth system for young professionals;
• constant opportunity for craftsmen to improve their skills;
• ensure that new masters have clients;
• send experienced employees to master classes.

There should be a separate cost item for training specialists. This is important for the prosperity of the entire beauty salon. Specialists will be aware of all new trends and will be ready to satisfy all customer needs.

How much does it cost to open a beauty salon - total costs

How to open a beauty studio from scratch to make a profit? Need to calculate correctly total costs to start a business. But naturally it arises next question: how to calculate how much it costs to open a beauty salon? Let's use the example of opening an economy class hair salon to calculate the approximate costs.

• repair– from 150 thousand rubles;
• purchase of furniture and equipment: hair dryer, sinks, hair clippers, chairs, cabinets, etc. – up to 300 thousand rubles;
• cosmetics(compositions for curling, styling, coloring, shampoos) napkins, towels - all with a supply for 2 months - from 150 thousand rubles;
• advertising costs: flyers, signs, banners – from 30 thousand rubles;
• salary for employees(depending on revenue) – 40-60 thousand rubles;
• accountant services, introduction of taxes - up to 13 thousand rubles.

Total: about 700 thousand rubles.

Will the costs be recouped quickly? The cost of a haircut in this type of salon is about 200-350 rubles. The price depends on the region of the Russian Federation. In addition, the craftsmen perform styling, painting, and perm. These services cost from 500 rubles. If the establishment is popular, then it is visited by 20 clients a day. It turns out that the revenue per day will be from 4 to 10 thousand rubles. For a month – from 120 thousand rubles, subject to a 7-day working week. If we take the minimum value, the investment will pay off in 2 years.

How much does it cost to open your own luxury beauty salon? Investments in this case will increase two to three times compared to a regular salon. But the price of the service will be the same times higher. The payback period will be the same, if not faster.

To avoid working at a loss, you must adhere to the following rules:

• The net profit of any service should be 30%, no less.
• Number regular customers After just six months of operation, the establishment should account for 60 percent of the total number of visitors.
• If cosmetics are sold, it should bring in 20% profit.
• To calculate the salary of the master, the following scheme is used: 10% of sales and 30% of the cost of the service. At the initial stages of the salon’s operation, salaries are calculated regardless of the workload of the staff. Otherwise, it will be difficult to retain the masters.
• The administrator receives 1% of all salon profits as a bonus.
• When the production rate of one master drops, you should check whether he is working for himself and whether he has a conflict with the administrator.
• You must be prepared for the fact that in the first months you will have to work at a loss - expenses will be more than income.

There are cases when employees replace expensive cosmetics with cheaper ones or even steal them unnoticed. To prevent such actions, you need strict adherence norms of expenses per client. It is useful to keep a daily record of supplies.

Is it profitable to open a beauty salon? ? Definitely yes, if the businessman has studied the marketing plan sufficiently, knows how to interest the client, and has paid sufficient attention to effective advertising. In this case, the flow of customers will ensure good profitability.

Beauty salon business plan

To work, you will need to draw up a business plan for a beauty salon so that you have all the calculations before your eyes.

You may also need a business plan if you take out a loan to open or develop a beauty salon.

To do this, 2 articles will help you:

How to attract first clients to a beauty salon

1. Advertising brochures– must be beautifully and colorfully decorated. It is better to distribute them to nearby houses via mailboxes. Clients who live nearby are the most important, because they are the ones who become regulars.
2. Sign on the outside of the building should be positioned so that the name of the salon is visible from a long distance.
3. Electronic reference book 4 Geo and 2 GIS. You can add your beauty salon to these systems for free, and they will definitely bring in new clients.
4. Advertising on local television. It is better to advertise some event, for example, a promotion in a salon or its opening.

To develop a client base in the future, best advertising for beauty services is word of mouth. Therefore, professionalism and a creative approach are important. Service should be carried out according to the principle - the client is always right, so that the person wants not only to return to the salon, but also recommend the services to his family, friends and colleagues.

Problems at the salon opening stage

To understand all the intricacies of opening a beauty salon, you need experience, and where can you get it if you are a new businessman? And at the discovery stage, he faces a number of snags. Next, we will present the most common problems and methods, proposals for solving them.

Where to buy equipment for a beauty salon

It is best to involve special supplier companies. They have all the documents confirming the safety and quality of the devices and other equipment. A businessman will definitely not have problems during verification.

Search for specialists in a beauty salon

To begin with, you will need two specialists who can provide the entire range of services to the establishment. In special schools you can recruit young masters who can easily learn a certain style. After the salon has gained a client base and all systems are working stably, you can expand the number of places and recruit more staff.

Obtaining permission from government authorities

To open a beauty salon you need permission from the Territorial Property Management, SES, and fire inspection. How to quickly open your own beauty salon from scratch if you have to delve into all the nuances of collecting documents for these organizations and preparing the premises for a long time. You can contact a specialized company that will take care of all the problems associated with government agencies and the collection of documents for them.

Poor idea of ​​how much money you need to open a beauty salon

Often an entrepreneur does not know what actual amount he will need and finds himself in an unpleasant situation when there is a lack of funds at certain stages of opening.

To answer the question, how much does it cost to open a beauty salon from scratch? detailed business plan. For convenience, hire a special company that will calculate all cost items, risks and possible profits.

Correctly calculate the costs and then you will know how to open a beauty salon to make a profit.

Advantages and disadvantages of opening a beauty salon as a franchise

Opening a salon as a franchise or in other words, franchising is an opportunity to acquire the right to bear the name of a well-promoted beauty salon.

Pros:

• organization of work and a detailed business plan are provided by the parent company;
• Sometimes advertising costs are also covered by the franchise representative.

Cons:

• strict compliance with the instructions of the main company;
• The salon owner has virtually no say.

It’s another matter when an entrepreneur himself deals with the question: how to open a beauty salon from scratch and is the only leader to whom no one has the right to tell how to run a business. But even here there is a minus in comparison with franchising - there is a lot of competition due to the lack of brand promotion.

9 common mistakes newbies make when opening a salon

What is needed for a beauty salon to be profitable?

• proper marketing;
• advertising campaign;
• business processes;
• professional craftsmen;
• high level of customer service.

Often a visitor comes to a large, beautiful salon with fancy equipment.

But there are no masters or other clients there. What could be the problem?

Error 1: No opening day promotion

An entrepreneur opened a salon and hired specialists, but the client base has not yet been developed and employees are starting to leave for more developed salons. To avoid this, you need to pay attention great attention advertising even at the stage of renovation of the premises. Make sure you have customers by the opening day. How to do this? Massive advertising campaign - here it is , what you need to open a beauty salon.

• Firstly, create a website, place on it all the services of the establishment, advantageous offers, advantages of treatment, a description of the qualifications of the masters, tell us about the cosmetic products you use.
• Secondly, create a large banner at the entrance. It indicates the opening date, promotions, and phone number. Flyers are sent out with attractive offers of services for the day open doors, which are difficult to refuse. By the opening day you can get a good customer base.

Error 2: Outdated methods in providing services

Salon services are developing very quickly. New technologies, cosmetics and techniques are emerging. We must constantly keep up with the times and implement new ideas for a beauty salon. Clients are more willing to go to a salon with innovations to receive the best modern services.

3 mistake: Ineffective advertising

Many entrepreneurs do not understand how to create advertising correctly. For example, the leaflet indicates a small discount percentage and many conditions to receive it, including registering on the site, filling out a form, and receiving a coupon. The second case is when the discount percentage is quite large and the promotion period extends over several months. The client begins to suspect that not everything is in order at the salon - poor equipment, unprofessional technicians, etc. Correct effective advertising– this is a whole science that needs to be given great attention; it is better to hire professionals in this field.

Error 4: Unprofessional work of administrators

Administrators are the face of the salon. The first impression of the salon depends on their work. These people must meet the following criteria:

• politeness to regular and potential clients;
• awareness of all salon services and all the features of their implementation;
• well-delivered literate speech.

If there are problems with clients coming to the salon, advertising has been established, and the technicians work professionally, then you should check the work of the administrator. To do this, just ask to call your friends at the salon and listen to how the conversation is conducted. You can secretly invite your person to the salon and ask him about his impressions.

Mistake 5: Lack of corporate culture

If there are no certain rules in the salon, then chaos occurs in the team. All norms must be spelled out there: how to behave, how to dress, how to talk to clients. These rules must be drawn up by the whole team. So that everyone can make their own proposals.

Error 6: Lack of measurement of salon activity

Key performance indicators are the size of the average check, the number of potential clients, how many people come per day and for what services, what days they are, conversion of primary secondary clients. For any problems, you can always analyze this information and find the right solution.

Error 7: There is no personnel selection system

It is important to write recruitment advertisements correctly. Even if the salon does not have a need for specialists, suitable questionnaires must still be put aside. There are times when a master unexpectedly leaves and you need to quickly find a replacement so as not to lose clients.

Error 8: Incorrect value pyramid

There are no other opinions - the beauty salon has masters. They are the ones who work and provide the entire salon with money. In second place are clients. There are often salons where the craftsmen do not have the right to vote; the management team dominates the entire staff. We must remember that the work of masters is creativity, and it depends on attitude and freedom. It's hard to create when you're constantly under pressure. Clients feel this and stop coming to this salon.

9 mistake: Lack of salon position and individual approach to the client

In order for the client to feel as comfortable as possible, client managers are hired. These people not only make appointments, but also tell you in detail about the services and give tours of the salon. They offer drinks and magazines to bored customers in line. This is an important component - after all, the client will definitely return to the place where he was well received and served.

Salon concept - This is another technique that can attract a client. It’s good to come up with your own story for the salon and arrange everything in accordance.

The secret of success in this type of business depends on whether the entrepreneur loves his business. It is better if he himself is a good master: a hairdresser, cosmetologist or makeup artist. It is important to start by working in other salons, understanding the beauty business thoroughly and finding your niche. The future businessman must understand that he cannot live without his favorite business and only then open his own salon.

A fashionable haircut, well-groomed skin and impeccable manicure are what almost all women, as well as some men, strive for. Cosmetology services are a very interesting and relevant business at all times. Many entrepreneurs earn good money from it. How much it costs to open a beauty salon from scratch, you will learn from this article.

Business registration

Before opening a beauty salon, you must register your business with the relevant authorities. First of all, decide on the organizational and legal form - LLC or individual entrepreneur. If your establishment does not provide medical services, you can take OKVED codes relating to the provision of household services and registering individual entrepreneurs.

Medical services include cosmetology services that cannot be provided without a special license. They come in two types.

The first includes:

• Depilation, mechanical superficial skin cleaning, etc.;
• Hardware techniques;
• Superficial peeling using chemicals.

This can be done by specialists in “nursing” cosmetology.

Second group:

• Subcutaneous injections;
• Epilation using electrical devices;
• Medium and deep peeling.

Such procedures can only be performed by dermatovenerologists.

Since therapeutic cosmetology is included in the category medical activity, it is not subject to VAT. For the provision of household services, you can choose a unified taxation system. If you have difficulties with paperwork for opening a beauty salon, seek help from professionals.

Scheme of the beauty salon

Salon space

Location the establishment plays important role in his destiny. If your financial capabilities allow, you can purchase the premises as your own. A more affordable option is renting. In any case, you need to choose the right location.

The building must be located in a busy area. It is advisable to have a shopping center or fashion boutiques nearby. You can also open a beauty salon in one of the residential areas. Many women, in order not to waste time, try to find a place where they can get cleaned up, not far from home, so there will be no shortage of visitors. Also pay attention to the level of competition in the area. Study the prices and list of services provided in other establishments.

If you are limited on money, you can start by renting space in a beauty salon. Rent a small room in an existing establishment and open it there. At first, if you have a diploma of appropriate education, you can provide services yourself. When things go well, you can hire a specialist.

Where can I get money?

Where to start opening a beauty salon? Naturally, from the search for money. It’s good if you have the required amount on hand. If there are no funds, you can try to attract investors to your business. To do this, you should draw up a detailed business plan for a beauty salon with detailed calculations of profits and expenses.

You can also try to get a loan. But this is not the best option, since you will have to overpay a large sum. Try asking friends or relatives who have their own savings for help. When your business starts to flourish, you will be able to pay off all your debts.

Purchase of equipment

The list of equipment for a beauty salon is quite extensive, so you should be very responsible when choosing it. Each specialist must have a separate workplace. All devices must have passports and certificates confirming their quality and compliance with all standards established by the Ministry of Health.

If your financial capabilities do not allow you to buy equipment for a beauty salon from scratch, pay attention to used equipment. It can be purchased at half price or rented. Since cosmetology equipment quickly becomes obsolete, in some cases expensive equipment has to be replaced before it pays for itself. Inexpensive equipment can be easily replaced with new devices. Do not forget that the quality of equipment ensures a high level of service and, accordingly, good income.

You will spend 250–350 thousand rubles on chairs for clients, climate zones and dryers. For furniture for an economy class beauty salon you will have to pay about the same amount. Used equipment will cost 150 thousand rubles. In addition, you will need a reception desk, a TV and computers. This is another 60 thousand rubles.

Before opening a beauty salon from scratch, you must first calculate all the costs and assess your financial capabilities.

Calculations

Now we will figure out how much it costs to open a beauty salon. A small establishment with 3-5 jobs will cost you 15-20 thousand dollars. Such a business will pay for itself in about 1–2 years. When you begin to receive net income, you can open several more establishments or withdraw existing business to a new level.

Many aspiring entrepreneurs ask the question, how much money do you need to open a beauty salon? To equip a place for one specialist to work, you will have to spend 120 thousand rubles. The establishment must have at least 3 employees. Accordingly, to open a small salon, you will need 360 thousand rubles. Experts recommend starting with 5 jobs. This is the best option for those who are taking their first steps in this business.

Staff

There are no special requirements for employees who provide image services. But nevertheless, a competent manager will not recruit staff from the street. In order to do so, you need to send employees to special courses so that they can receive the appropriate diploma. In addition, take care to improve their qualifications. You can do the same if you are going to. But with cosmetology services it’s a little more complicated. To provide such services, specialists with appropriate education will be needed.

How to attract clients?

First of all, figure out what to call the beauty salon. In addition, take care of a beautiful sign and display. For each master, develop a separate marketing program that corresponds to his qualifications.

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To attract clients, use the following methods:

1. Do not use passive advertising;
2. Carry out various, unusual promotions;
3. Create your own website on the Internet;
4. Develop a bonus system for regular customers;
5. Hand out business cards to clients.
6. If you are interested in what it takes to open a beauty salon, the most important thing is knowledge, experience and qualified personnel.

Conclusions

If you have firmly decided that I want to open a beauty salon, then you now know where to start this business. In such a business, the initial investment pays off quickly, especially if the establishment is located in a good location. Remember that the success of your business largely depends on the qualifications of your staff. This main source profit. At first, work on your image and reputation in order to receive high income in the future.