Management courses: profession "buyer". Bayer - the profession of the future

Can you name many professions related to fashion and the Fashion industry? Designer, fashion designer, model, stylist - this is, perhaps, the entire list that a person far from the fashion world can voice. But a specialist in this field will definitely add another profession to this list, new for Russia, but very much in demand in Europe - buyer.

Can you name many professions related to fashion and the Fashion industry? Designer, fashion designer, model, stylist - this is, perhaps, the entire list that a person far from the fashion world can voice. But a specialist in this field will definitely add another profession to this list, new for Russia, but very much in demand in Europe - buyer. Moreover, he will remember the buyer even earlier than the designer, since fashion trends and the profits of many clothing manufacturers largely depend on representatives of this profession.

Who is hiding behind such an incomprehensible word “bayer”, what is the peculiarity of this profession, how and where you can get it, you can find out from this article

Who is a buyer?

Name profession buyer comes from the English “buyer” (purchaser), and this word fully characterizes the specifics of the activities of these specialists. In other words, a buyer is a specialist responsible for purchasing goods for a particular store (regardless of whether it is a store of branded clothing, expensive accessories or inexpensive analog watches) that meets the needs target audience specific retail outlet.

The prototype of this profession can be considered merchants-peddlers, who often went to overseas countries in search of rare goods, and commodity experts, more familiar to the Russian average, who were responsible for the supply and sale of goods in Soviet stores.

Buyer is a “young” profession not only in Russia, where it appeared only a few years ago, but also in Europe, where buyers have been working for several decades. The first buyer can be considered the famous Armani, who began his career as an ordinary clothing salesman in a Milan department store.

The buyer's main responsibilities include: analyzing sales data from the previous season, forecasting customer preferences, assessing product quality, selecting and purchasing a range of products, establishing contacts with suppliers, as well as visiting showrooms, various shows and presentations.

What personal qualities should a buyer have?

The professional success of a buyer almost entirely depends on such personal qualities, How:

• initiative;
• innate sense of style;
• craving for beauty;
• good taste;
• communication skills;
• developed intuition;
• sociability;
• creativity;
• punctuality;
• stress resistance;
• ability to work in a team;
• pragmatism;
• organizational skills;
• developed spatial thinking.

In addition, the buyer must understand fashion trends and thoroughly know the features of the group of goods he is purchasing (for example, if it is fashion buyer, then he must know clothing brands, the properties of fabrics, understand the quality of cutting and sewing, be able to select a size range and color combinations, etc.), have the makings of a psychologist and stylist. Knowledge of at least one foreign language, the basics of management, economics, marketing, as well as good command of modern information technologies, will not interfere with the work of a buyer.

Advantages of being a buyer

Become a buyer This is the dream of almost all fashionistas and fashionistas, since this profession is inextricably linked with attending fashion shows and viewing the latest collections. In addition, the profession of a buyer has the following advantages:

almost complete absence of competition in the labor market - in Russia this segment is empty, so young specialists have enormous prospects for development and self-realization;

high level of income - because in our country professional buyers very little, and the demand for their services is quite large, boutique owners are ready to pay impressive fees for a well-chosen assortment;

the opportunity to dress fashionably and, most importantly, cheaply - even if the buyer is not purchasing clothes, but, for example, watches, he always has the opportunity to choose a fashionable wardrobe at affordable prices during business trips abroad.

Disadvantages of the buyer's profession

Don't think that buyer's work– a complete holiday and a lot of fun. First of all, this is quite complex, very nervous and responsible work, the results of which determine the profitability of the outlet. In addition, the work of a buyer has such disadvantages as:

• irregular working hours (it would be more correct to say that such a specialist works 24 hours a day);
• constant business trips that take up most of the working time;
• big financial risks, especially if the stores have invested in purchasing assortment own funds buyer

Where can I get a job as a buyer?

Unfortunately, Russian universities do not yet offer standard programs for training buyers. Therefore, you will have to master this profession on your own, both in theory and in practice. Not a bad start buyer's career could be a job as a sales consultant in a boutique. If you absolutely want to receive vocational education, then you can turn your attention to universities that teach the basics of marketing, economics and management (for example, the Faculty of Economics of the Higher School of Economics).

You can get specialized education only in such foreign educational institutions, How:

• (Fashion Business program)
• School of Fashion and Design "Istituto Marangoni" (fashion business & brand management program)
• London College of Fashion (Buying and Merchandising program)

Today there are many professions that were not known not only in the last century, but there are also those that were not known ten years ago. One of them is a buyer. Literally translated from English, it means a buyer, that is, a person who makes purchases of goods for a specific outlet. He is engaged in purchasing goods for a clothing store, and the successful operation of the store and the range and style of products that are sold depend on his work.

For a store that sells clothes, the basis of its popularity among customers and quality work will be the product, or in other words, the things that are sold there. It's not just about focus and style certain models, but also consistent with brand, quality and class. To a greater extent, the buyer’s work will determine whether they will be interested in and spend their cash in this particular store or they will give preference to some other one. The goal is to purchase the type of product that will most closely correspond to the store’s orientation in terms of quality-price ratio. Customers must like the clothes in order for the outlet to operate successfully.

It turns out that the prosperity and profitability of the store as a whole depends on the professionalism and taste of the buyer. If you inadvertently make a mistake in the price category, or purchase unpopular brands, then customers will be disappointed and refuse to visit this store.

A Bayer is a person who is well versed in shoes, clothing and accessories. Sometimes it happens that only one direction is a priority, and this, of course, will further affect the direction of one’s career. Another of the buyer’s tasks is to establish mutually beneficial relationships between point of sale and manufacturers of goods.

The profession of a buyer itself will require constant self-education, but if you take into account the specifics of the work, it will be a very pleasant experience for most women: tracking fashion trends, attending various shows. It is necessary to conclude deals between suppliers and the store, have a good understanding of the quality of the goods, and monitor this process at all stages. Knowledge of several foreign languages ​​and communication skills will also help you.

Bayer is currently one of the the latest professions, in Russia this is not yet taught. You can consider this option as getting a manager's education. In order to start working in this industry, you must first work as a sales consultant or assistant, and only then can you begin the duties of a buyer.

Such a position appeared on the Russian career market not very long ago. Not even all managers and owners of clothing stores have heard of this profession. But there is a priority, little competitiveness, since there are not many people willing to work in this area. It may also be much easier to get a job like this.

Today profession buyer is one of the most popular. Representatives of this profession are engaged in replenishing the collections of boutiques and fashion stores. Buyers are considered respected experts in the fashion industry.

Fashion is a business. Therefore, it is not enough to do and show a beautiful thing on the podium. It still needs to be sold. This is exactly the kind of activity that buyers do, who are guided by the needs of clients when selecting collections for sale. Representatives of this profession must understand whether this or that clothing model will be sold, because an unsold collection will lead to losses for the store.

The job of a buyer is very hard and involves risk. buy the wrong thing. The professionalism of representatives of this profession largely depends on intuition and knowledge of the tastes of potential buyers.

A buyer is not only a merchandiser involved in selecting an assortment of goods for a store, it is also a stylist who must evaluate clothing as a work of art. Representatives of this profession can select clothes not only for the elite, but also for a wider circle of buyers.

Large stores may have more than one buyer on staff. For example, the first may purchase men's clothing, the second - women's, the third - sports, and the fourth - exclusive.

When new clothes or shoes arrive at the store, the buyer is obliged to consult the sellers: explain how to arrange things and how to competently offer goods to the client.

The buyer profession has a number of positive aspects, among which it is worth noting the opportunity to travel and communicate with famous creative people: fashion designers, artists and designers.

The disadvantages include risk and long working hours. In addition, buyers have practically no time to rest: as soon as one season ends, the next one begins immediately.

In order to become a buyer, you need some experience working in boutiques or large clothing stores. In addition, you need to follow everything that happens in the fashion industry, attend shows, take part in showrooms, work with designers. The profession of a buyer requires a person to have good taste. It will also not be superfluous to own foreign languages, since such activities involve frequent travel.

It is impossible to study to become a buyer in modern higher educational institutions. Education that develops a sense of composition, proportion, harmony and gives an idea of ​​design, for example, artistic, is perfect. Besides, important role knowledge in the field of economics and marketing plays a role. The personal qualities that representatives of this profession need include initiative, responsibility, communication skills, stress resistance, creativity and punctuality.

As for wages, then, as a rule, buyers are owners of boutiques and shops, therefore, the earnings of representatives of this profession directly depend on the ability to sell clothes. If the buyer is able to successfully bring and sell this or that collection, he will be able to make a fairly large profit.

How could you verify The profession of a buyer is very difficult and requires a person to have certain skills. Many large companies They are looking for experienced specialists who are well versed in clothing, footwear, and customer preferences.

Greetings, dear friends!

Cycle 1.

Responsibilities:

Participation in orders;

Formation of collections;

Planning the assortment within the regulated budget;

Analysis of current collection sales;

Carrying out seasonal orders;

Now let's look at them in order. As for age, according to today's legislation of our country (Labor Code of the Russian Federation), the employer company does not have the right to indicate the age of its candidates in the job description. In my opinion, this concept has more disadvantages than advantages. The employee's age is proportional to his professional experience. With the exception of young talents and rare talents in this field. And practical experience for a buyer is simply necessary. Learning to anticipate demand and satisfy it with supply is quite difficult in professions that especially require the candidate to have artistic taste. Therefore, either you have such experience, or you automatically become not a buyer, but an assistant buyer, or a junior buyer. Whoever likes it. Hence the conclusion - any buyer needs practice. Artistic taste can be developed in various ways. Start with the basics - look at how people in your city are dressed. Start dressing your friends and family, try working as a stylist or photographer. A sufficient number of books have been written on this topic and entertainment programs have been filmed on TV. Go for it! But don’t overdo it, don’t chase the idea of ​​dressing everyone up with your collection, combine your own style and consumer demand. Allow your vision to harmonize with the buyer's vision. Balance is essential here, even if you are an innovator by nature. Let's go further: the company considers 2 years of experience in this field acceptable. Let's see if this is true. If being a buyer is your calling, then this experience is suitable. But here, for the employer, what is important is WHAT this experience was like. Imagine that you are the owner or mistress of a boutique, would you entrust the assortment of your store into the hands of another person? It's difficult, isn't it? Therefore, first of all, you must be sure that you can sell your collection. If you doubt your own abilities, then believe me, the employer will be the first to see these doubts. And you won't see any work. Here it is important not to confuse “I know that I will sell because I have already done it” and “I know that I will sell because I really want to try” or “I know that I will sell, but I didn’t succeed last time, Maybe it’ll work out now.” Simply put, when applying for a job as a buyer, you REALLY need positive previous experience in this field. Or, start your career with less responsible positions, such as an assistant or assistant to a senior buyer. There is no need to be ashamed of a lower position or salary; it is much worse if you are at a disadvantage financial resources company, you will make mistakes.

The gender of the employee is also omitted from the job description, due to the new legislation. Well, you can really skip this point. The fact is that the buyer’s profession is versatile, and from my own experience I can say that I am familiar with people, both female and male, who have proven themselves to be true professionals. The mere fact that there are clothes, shoes and accessories for women, men and children gives us options for choosing the direction that you like most. There are no criteria here: a man can be an ideal buyer for a women’s collection or shoes, and a woman for men’s or children’s.

At the end of the first article about the profession of a bairist, I will add on my own behalf that all the listed facts really take place. I think you have already seen that the profession is not quite simple. Therefore, if you think that being a buyer is your calling, go for it and just move forward! But be prepared for the fact that you will have to constantly look for balance, be able to prove that you are right, not be afraid to take risks, constantly monitor the situation and keep your finger on the pulse. Moreover, the feeling when you meet people on the street wearing your collection can only be compared with the feeling of a designer at a show of his brand! Pride and satisfaction from a job well done.

The decision is yours, dear friends. Stay with me to learn even more about the specifics of this profession and avoid mistakes in your work! Stay tuned for more news.

Professional buyers purchase goods and inventory for stores or businesses. Typically they work for small companies, focusing on a specific line, such as clothing or accessories for women. Bayer is a profession that is designed to improve the performance of a company to generate greater profits.

Buyer is a profession

The buyer (from the English buy - buy) must constantly evaluate suppliers and enter into contracts with them. You also need to network and periodically learn about new trends in a given industry by attending exhibitions and conferences. This means that travel both within and outside the country will be mandatory. Bayer is a profession for those who do not like to sit in one place. Many of these workers may also be required to work overtime.

Who is a buyer?

This is a specialist who is responsible for purchasing a certain type of product for an organization, for example, a store of branded clothing, accessories, children's toys, and so on. As is known, consumer demand is not permanent, so it is important to regularly analyze it and focus on the needs of the target audience. A long time ago, something similar was done by merchant peddlers who traveled the world in search of rare goods. Bayer is a profession that can also be compared to a merchandiser, responsible for the supply and sale of goods.

Buyer career: requirements

Need to higher education. Responsibilities include distribution and business administration.

Key skills are the ability to negotiate, make the right decisions, communicate, and business acumen.

Take part in an internship. She can provide useful experience in a certain area. Interns often work under the supervision of experienced buyers and learn about supply and demand, strategic negotiations and inventory management.

You can start with a temporary job (contract) to gain the necessary experience and eventually become a professional buyer. Job responsibilities often include searching for new suppliers, purchasing products at negotiated prices, analyzing business trends and developing business plans. This type of work provides opportunities to develop essential skills and negotiation skills.

Select your purchasing specialization. Employers often look for candidates who have years of experience in specific areas, e.g. food products, cars, children's toys or men's clothing. Choosing a specialization early on can lead to higher-level positions in the future.

Bayer is a profession where after 2-4 years you can become experienced enough to achieve more prestigious professional positions with additional responsibilities.

Get a certificate. This demonstrates the capabilities of a professional buyer and can help you stand out in the job market. Some employers even require certification, the big benefit of which is increased pay.

Main Responsibilities

The main responsibilities of a professional buyer include:

• analysis of last season's sales data;
• forecasting customer wishes;
• assessment of product quality;
• search and purchase of the required assortment;
• establishing relationships with suppliers;
• advanced training by attending various events, shows and presentations.

Buyer personality requirements

Here is a list of qualities:

• activity;
• initiative;
• sense of style;
• desire for self-improvement;
• love of beauty;
• sociability;
• well-developed intuition;
• creative thinking;
• mastery of time management;
• resistance to stress;
• ability to work in a group of like-minded people;
• determination;
• common sense;
• manager's abilities;
• high level of knowledge in a specific area;
• knowledge of foreign languages;
• Proficiency in computers and other latest information technologies.

What advantages does a buyer have?

The profession (you saw a photo of what such specialists can look like above) in the fashion world looks very attractive. Many people want to work in this industry, especially those who are crazy about shows, catwalks, and new collections of famous designers. What are the advantages of being a buyer? Firstly, there is almost no competition in this market segment, so young professionals have decent prospects for developing and realizing their potential.

Secondly, a large salary can be considered a plus, since there are not many advanced specialists, but the demand for their services is quite high. In the modern age of consumerism, store owners are ready to part with decent amounts of fees for a well-chosen assortment. Thirdly, the buyer always has the opportunity to dress stylishly and inexpensively himself, for example, during trips abroad.

Difficult and responsible work

Despite its visible advantages, gloss, gloss and many beautiful things, the work of a professional buyer has its dark sides, such as overtime work, constant travel (for some this can be a real problem), certain financial risks, especially when investing from your pocket

Fashion related profession

How can you work in the fashion industry? Designer, fashion designer, model, stylist. What else? Bayer is a profession that has long been in demand in European countries, but is still new and little known for Russia and the CIS countries. But it is precisely on the representatives of this specialty that fashion trends and the profitability of many clothing manufacturers largely depend. What features does the buyer profession have? Where to study to become a professional buyer?

Unfortunately, national higher educational institutions have not yet developed standardized programs for training buyers. In this regard, you will have to master the basics of the profession on your own or abroad (British Higher School of Design, Istituto Marangoni School of Fashion and Design, London College of Fashion), where you can get an education in your field.

Where can a Russian buyer start? A profession for which training is currently problematic, has much in common with the work of a sales consultant in a fashion boutique. As for education, you can consider specialties related to the basics of marketing, economics and management.

Buyers are not only in fashion

Every year more and more new professions appear, the labor market begins to gradually adapt to the needs of the time. In the world, almost everything is bought and sold; those who know how to do it best make the most money.

Do you know who a media buyer is? A profession related to advertising and media planning is also popular among today’s young and rapidly developing companies. The main task is the purchase of advertising platforms and airtime on radio and television. After all, in order to sell something, you must first advertise it correctly.