American companies are thriving in Russia, what's shameful about that? Forbes has compiled a rating of the largest foreign companies operating in Russia. Market capitalization as a method of assessing the value of a company.
selected the 25 best companies to work for. Every year, the research organization analyzes survey data from more than 5 million employees and analysts. corporate culture labor from 7200 companies, total staffing level which together amount to more than 16 million people. Thus, Great Place to Work employer rating can be called one of the largest.Since the release of the first Best Places to Work lists in 1997, the Great Place to Work research institute has identified the best employers in nearly 50 countries around the world. The ranking is based on data collected from approximately 2,900 companies that have been included in the Great Place to Work Institute's country lists.
To qualify for a spot on the World's Best Employers list, a company must be listed in at least five national Great Place to Work Best Employer rankings and have more than 5,000 employees, 40% of whom are located outside the country where the company is headquartered.
As a result, Great Place to Work experts selected 25 truly best companies in the world. They studied working conditions and companies' achievements in creating a comfortable working atmosphere.
The first place in the ranking in 2013 was taken by Google company(It was first listed on the Great Place to Work list in 2006). Total number its employees worldwide are 40,178 people, revenue is $50.2 billion. The head office is located in Mountain View (USA, California). Google has offices in Argentina, Brazil, Canada, India, Mexico and several other countries.
In general, the top four leaders in the ranking are occupied by IT giants. SAS Institute takes second place. It currently has 13,732 employees and revenue of $2.9 billion. SAS senior management is 33% women, and the average age of its employees is 45 years. NetApp, which ranks third in the ranking, has 12,604 employees. Global revenue is estimated at $6.3 billion, and the average age of professionals is 40.5 years. The number of women in senior management is 20%. Microsoft is in fourth place. The number of employees and revenue are higher than the top three top employers, with 100,517 people and $77.8 billion, respectively. The top management consists of 29% women, the average age of employees is 37.8 years.
Rounding out the top five employers is W. L. Gore & Associates, an American manufacturing company specializing in a variety of polymers. 10,197 employees, $3.2 billion in revenue. This company cannot be called very young either - the average age of employees is 42.7 years. W. L. Gore & Associates has offices in France, Germany, Italy, and Korea, among others.
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2. SAS Institute
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Foreign companies operating in the country continue to develop and increase sales. Not the warmest relations between Russia and Western countries and mutual sanctions had little impact on foreign business in the Russian Federation.
The rating of the largest foreign companies in Russia was compiled by Forbes magazine. In total, there are 50 foreign corporations on the top list. The publication's experts note that this year the total revenue of foreign companies in Russia decreased slightly - by 1.3%. And this despite the economic crisis.
The largest share of Russian revenue in total sales comes from Nokian Tires from Finland (45%). It is followed by a large margin by the French chain Leroy Merlin (18%).
15 largest foreign companies in Russia
15. Danone
The French food company, which produces dairy products, has been doing business in Russia since 1992. In 2015, the company's revenue amounted to 107 billion rubles. This is 10% more than in the previous year. The share of Russian revenue is 7%.
The American company also managed to improve its results compared to last year. The total revenue of the food corporation is 114 billion rubles. The Russian share is 5%. It is worth noting that in 2015 Mars was located three lines lower - in 17th place in the ranking of the largest foreign companies in Russia.
13. Nestle
The Swiss food manufacturing company started its business in Russia in 1995. In 2016, it was ranked 13th in the ranking of the largest foreign companies in our country. In 2015, the corporation managed to earn 120 billion rubles (+25% compared to the previous period). The share of Russian revenue is 2% of the total.
12. Japan Tobacco International
But the Japanese tobacco company Japan Tobacco International, on the contrary, has greatly slowed down. If last year one of the world's largest tobacco producers was in fifth place in the ranking, then this year it is only in 12th place. Over the year, Japan Tobacco International's revenue decreased by 39% and amounted to 135 billion rubles. The share of Russian revenue is 11%. The company has been doing business in Russia since 1999.
11. British American Tobacco
But the British tobacco manufacturer was luckier. Over the year, the company's revenue increased by 15% and amounted to 139 billion rubles. At the same time, the Russian share is 16%. British American Tobacco has been doing business in Russia since 1991.
The American manufacturer of consumer goods also managed to increase its revenue by 8%. This year the company earned 141 billion rubles. The share of Russian revenue is 3%.
Leroy Merlin is a French company, owner retail chains, specializing in the sale of goods for repair and construction. The company has been doing business in Russia since 2004. This year, the company's revenue increased by 23% and amounted to 152 billion rubles. The Russian share is 18%.
8. Daimler
The German automaker Daimler has reached Russian market in 1994 and became the first foreign automobile company to establish in Russia subsidiary. The company produces Mercedes-Benz cars. This year the company's revenue amounted to 157 billion rubles. The share of Russian revenue is 2%.
7. Volkswagen Group
Another German automaker is in 7th place in the ranking of the largest foreign companies in Russia. This year the company's total revenue amounted to 171 billion rubles. True, these figures are much worse than last year (-26%). The share of Russian revenue is 1%.
6. PepsiCo
American manufacturer soft drinks started working in Russia in 1974. The first PepsiCo plant appeared in Novorossiysk. Currently, the company employs more than 23,000 employees. In 2015, PepsiCo managed to earn 172 billion rubles. The share of Russian revenue is 4%.
The Swedish furniture manufacturer started its business in Russia in 2000. The company's first store opened in Khimki. In 2015, IKEA increased its revenue by 9% and earned 200 billion rubles. At the same time, the share of Russian revenue is 9%.
4.Toyota Motor
The Japanese automaker came to Russia in 2002. At the end of 2007, it launched a production plant passenger cars in the Leningrad region. The company produces only one model – Camry. In 2015, the company's revenue amounted to 230 billion rubles. The Russian share is 2%.
3.Philip Morris International
Another tobacco manufacturer opens the top three. Philip Morris International has three affiliated companies in Russia: Philip Morris Kuban, Philip Morris Izhora CJSC and LLC (FMSM). This year, the company's revenue increased by 21% and amounted to 234 billion rubles. The Russian share is 15%.
2. Metro Group
In Russia, it unites 81 Metro Cash & Carry small wholesale stores (fifth place among food retailers in Russia in terms of revenue in calendar 2014) and 67 electronics and household appliances Media Markt. The Russian market is key for the German company, accounting for 9% of global revenue and 40% of profit before taxes. Number of personnel in Russia: 22,353.
1.Groupe Auchan
For the second year in a row, Auchan has been ranked first in the ranking of the largest foreign companies in Russia. This year, the corporation's revenue amounted to 414 billion rubles (+ 11% compared to last year). The Russian share is 11%.
The first places in the ranking of foreign companies with the best reputation in Russia were taken by Toyota, Rolex and Bosch. The authors of the rating, analysts from the Reputation Institute, are convinced that the reputation of companies in Russia and the rest of the world is perceived completely differently
Prepared for Forbes rating According to the Reputation Institute (RI), the list of foreign companies with the best reputation in Russia in 2019 was headed by the Japanese automaker Toyota. Together with him, the top three included the Swiss watch company Rolex and the German Bosch. The leader of 2017 - Volkswagen - was ninth in this year's ranking (in 2018 it was 12th), and the Japanese Sony dropped from first place in last year's ranking to 5th.
In the aviation sector, reputational leadership has been held by Lufthansa for three years, in the financial sector by Visa, and in the entertainment sector by The Walt Disney. Toyota (automotive), Rolex ( consumer goods), ExxonMobil (oil and gas), Lavazza (food and beverage), Hilton Worldwide (hotels), 3M (industrials), Pfizer (pharmaceuticals), IKEA (retail), Intel (high technology) and DHL (logistics).
When it comes to the reputation of business sectors, the automotive sector ranks first, followed by consumer goods and high technology. In last place are finance, transport and energy. “Only 25% of people in the world believe financial institutions sincere,” notes RI. The top 100 companies with the best reputation in Russia included two payment systems (Visa and Mastercard) and HSBC bank, while global investment banks Goldman Sachs, JP Morgan and Morgan Stanley did not find a place in the ranking.
On last place According to the reputation of sectors in Russia in 2019, it was entertainment and media. RI explained this by the deterioration of Russians’ attitude towards Facebook. The top 100 most respected companies included The Walt Disney Company (No. 44) and Netflix (No. 73).
At the same time, in the global ranking of companies with the best reputation, published by RI in March, The Walt Disney Company was in third place (Rolex topped the list), and Netflix topped a similar American ranking in April (Facebook, among 390 American companies considered by reputation, was in penultimate place; only The Trump Organization had a worse reputation). Netflix's rise to 22nd place in the American rankings was helped by the lightning-quick reaction of management to the accusations of sexual assault against House of Cards star Kevin Spacey - at the height of the #MeToo campaign, Netflix simply fired the actor.
“The importance of intangible assets is growing all over the world and today reputation management is the responsibility of top officials of companies,” emphasizes RI co-founder and vice president Cornelius van Riel.
Today, one failure is enough for a company's reputation to suffer. The incident at a college basketball game in the United States, when the sneaker of rising star Zion Williamson tore, resulted in more than just an injury to the player. The very next day, Nike shares fell in price by more than 1%, the company’s market capitalization fell by $1.46 billion. In the 2019 RI world ranking, the company dropped from 12th to 15th place.
This doesn't work in Russia. There are regional differences in the perception of companies in Russia and the rest of the world, RI explains. In the ranking of the most respected foreign companies on the Russian market, Nike retained 11th place. Also, “dieselgate” had a completely different impact on Volkswagen’s reputation in Russia and in the world. IN Russian rating the company dropped from first place in 2017 to 12th in 2018, but in 2019 it rose to ninth. In global and American reputation ratings, Volkswagen did not make it into the top 100 in 2018 and 2019.
The Reputation Institute has been preparing an annual study of corporate reputation since 2006. In Russia, calculations are carried out consulting company EmCo (exclusive representative of RI).
When compiling a rating of the reputation of foreign companies in Russia, more than 7,000 people were surveyed. They were asked about the activities of 143 companies selected by size and prominence. The questions asked about a person's emotional attitude toward the company (trust, respect, admiration, goodwill), perceptions of its activities (products, innovation, working conditions, management, leadership, efficiency, responsibility) and supportive behavior (including willingness to buy the company's product). Survey participants rated companies according to various criteria on a 100-point scale. An average score above 80 indicates an excellent reputation.
Top 100 international companies by reputation Russia RepTrak® 2019
| № | International company | № | International company | № | International company | № | International company |
| 1 | Toyota | 26 | IKEA | 51 | Ford Motor | 76 | Natura |
| 2 | Rolex | 27 | Rolls-Royce Aerospace | 52 | The Kraft Heinz Company | 77 | ExxonMobil |
| 3 | Bosch | 28 | Pirelli | 53 | Colgate-Palmolive | 78 | Eli Lilly |
| 4 | BMW | 29 | Nokia | 54 | The Estee Lauder Companies | 79 | Daimler (Mercedes-Benz) |
| 5 | Sony | 30 | 55 | Air France-KLM | 80 | GlaxoSmithKline | |
| 6 | LEGO | 31 | Nissan Motor | 56 | LVMH Group (Louis Vuitton - Moet Hennessy) | 81 | Novo Nordisk |
| 7 | Intel | 32 | Bridgestone | 57 | Toshiba | 82 | British Airways (Brand owned by IAG) |
| 8 | Adidas | 33 | IBM | 58 | Mastercard | 83 | Mars, Incorporated |
| 9 | Volkswagen | 34 | Philips Electronics | 59 | Accenture | 84 | Siemens |
| 10 | Canon | 35 | Xerox | 60 | Emirates | 85 | Heineken |
| 11 | Nike | 36 | Hitachi | 61 | Ferrero | 86 | LG Corporation |
| 12 | Panasonic | 37 | Hugo Boss | 62 | Boeing | 87 | Sanofi |
| 13 | Michelin | 38 | Danone | 63 | Ralph Lauren Corporation | 88 | Airbus |
| 14 | Samsung | 39 | HP | 64 | Bacardi-Martini | 89 | Anheuser-Busch InBev |
| 15 | Lavazza | 40 | Barilla | 65 | L'Oreal | 90 | Oracle |
| 16 | Visa | 41 | Sharp | 66 | Starbucks Coffee Company | 91 | Pernod Ricard |
| 17 | Apple | 42 | Mitsubishi Motors | 67 | Huawei | 92 | Carlsberg Group |
| 18 | Cisco Systems | 43 | General Motors | 68 | Hilton Worldwide | 93 | HSBC |
| 19 | Mondelez International | 44 | The Walt Disney Company | 69 | AT&T | 94 | InterContinental Hotels Group |
| 20 | Microsoft | 45 | Levi Strauss & Co. | 70 | Kia Motors | 95 | Fujitsu |
| 21 | Giorgio Armani | 46 | Goodyear | 71 | Fujifilm | 96 | DHL |
| 22 | 3M | 47 | Johnson & Johnson | 72 | Marriott International | 97 | Unilever |
| 23 | Electrolux | 48 | Caterpillar | 73 | Netflix | 98 | Campbell Soup Company |
| 24 | Nestle | 49 | Deutsche Lufthansa | 74 | Honeywell International | 99 | Procter & Gamble |
| 25 | Hyundai | 50 | Honda Motor | 75 | Pfizer | 100 | Bayer |
Read more about the top 10 companies from the Russian reputation rating in our gallery.
The Japanese automaker managed to bypass German BMW and Volkswagen, which led the ranking of the most respected foreign automobile brands in Russia in 2017-2018.
In the consumer goods sector, Rolex has traditionally ranked high for three years.
This year German company managed to beat its Japanese competitor Sony.
The Japanese company entered the top three in the consumer goods category, behind Rolex and Bosch.
The Danish company, which invariably appears on the list of the most respected companies in the world, showed a sharp rise in the Russian ranking - from 41st to 2nd place.
Among the most respected companies in the high-tech sector, Intel is ahead of Samsung and Apple in terms of reputation in Russia. The company also improved its position in the global reputation ranking (moved from 15th to 11th place).
The German manufacturer of sports shoes, clothing and equipment in terms of reputation both in Russia and in the world is ahead of its American competitor Nike (which has 11th and 15th places in these ratings).
As a result of “dieselgate”, the German automaker did not make it into the top 100 of the world rankings for the second year in a row, but returned to the top ten of the most respected foreign companies in Russia.
The company's competitor, Nikon, was not included in the Russian reputation top 100.