Competitions that are currently taking place. Promotions, prize draws, quizzes and competitions - effective promotion of goods and services

One of the most pressing topics for owners and marketers of any business is advertising promotions.

What could you come up with to increase sales and make legends about your business? There is a way out, you don’t even have to imagine it.

You can just take what’s ready, add your own, and get a great promotion. Where to get it from? From the list below. There are more than 15 ideas for every taste and willingness to take risks

Promotions

Before we get into the specific list of stocks, I want to warn you that everything should be in moderation. You can’t live on stocks alone, just as you can’t live without them at all.

Everything should be fine in your company: and other important elements of a successful company.

Once your business becomes sufficiently harmonious, you can move on to advertising campaigns.

Although they all have their own goals, there is a common and basic one - to attract attention and smooth the corners on the purchase decision. But if your seller “Petya” screws up and doesn’t work with, then there will be no money in the cash register.

I also want to say that if you are planning to hold an action, you need to promote it well (this is of course good, but not enough).

You need to use a sufficient amount, otherwise you will make a premature conclusion that advertising campaigns to attract customers do not work and that this is not your thing at all.

For example, you can notify visitors to your website about a promotion using an online consultant.

Or if you actively use Instagram to promote your business, then the “Direct Mailing” function from the Okogram program can help in communicating information about promotions.

And one more thing, people get tired of the same type of promotions, and besides, when they are carried out constantly, they begin to classify you as a company that increases prices and then drops them. Therefore, you take breaks or do not include new collections in promotional items.

Performance action (nerves of steel)

And now that the word to go has been given, we can start. Let's start with those who have strong nerves and who are not afraid to take risks. These are the most interesting, attention-grabbing and unusual promotions that attract customers.

In this section, I will rather describe to you the approach (strategy) with examples, since not everything is so simple. But further you will see ready-made examples.

One of the most successful, memorable and sales-increasing was the advertising campaign of the well-known Euroset store - come naked and get cell phone for free.

The effect was intended primarily to be shocking. Since then, all store owners who have the courage to promote their store at the expense of human greed have been trying to repeat such an action, in one way or another.

Recent example - sporting goods store in Germany, which staged a similar event on its opening day.

You could come and dress from head to toe in whatever you wanted in the allotted time. Completely free. True, there was a small condition - you had to come completely naked.

Moreover, a business does not have to be large and famous to hold such a promotion in a store.

For example, in Irkutsk, at the opening small store youth clothing, there was a promotion - tear up the jeans/trousers you are currently wearing and choose new ones completely free of charge.

A married couple lived in one of the IKEA stores for almost a month. They slept there, cooked, ate and even washed there. A lot of people came to see these extraordinary people (read: eccentrics).

Do you think this has had an impact on this store? You’re right, it did have an impact 😉

We discussed the performance of the action in more detail in a separate article. Be sure to study it if you are hooked by such a crazy technique. Just when implementing, think not only short-term, but also long-term, how it will affect your business.

Almost a freebie

Quite an old example of a successful promotion. The Technoshok store began selling video cassettes at cost (at half price, almost at a loss), very aggressively talking about it. There was no time to deliver the cassettes to the store.

Crowds of people stood to buy a cheap video cassette. And at the same time they were sold a new VCR, TV, antennas and much more.

This promotion applies to almost any business. All you have to do is find one in your company and start attracting people to it.

You don’t have to sell it at a loss; you can simply not earn anything from it. But you must do it.

Totally freebie

We organized a similar promotion in our client's store. They gave out free socks. Good, high-quality socks and completely free.

Moreover, you didn’t even have to buy anything. Just walk in, fill out and get your pair of socks. You may start to swear that you will not give away anything for free. So appreciate the whole idea.

Firstly, we gave out free socks, which cost us 20 rubles (quite little), and this figure was much more profitable from an advertising point of view, since from other advertising sources, one visitor cost us at least 35 rubles.

Plus, you understand that in addition to the socks, they offered a discount on the main assortment, a coupon for a repeat purchase, in general, a lot of things. The result is an increased customer base and promotion, with more than 400 percent.

Or here's another example of a good implementation. Target Audience will react absolutely accurately.

Example of a Freebie promotion

Search for treasure

Quite an unusual and interesting event. You are pawning/burying a valuable treasure somewhere. Venue promotion maybe, for example, shopping mall in which your store or even the entire city is located.

As soon as the treasure is found, news will be published about it (for example, in) and information about the next one will be given.

This is what one bank did, for example. They put in dozens of treasures containing real gold coins and began actively promoting it. There were also successful cases for food delivery services.

The certificates were hidden for a year and a search was organized with the help of radio presenters. People are very willing to get involved in such advertising games and promotions because they love interactivity.

Give a discount/gift to the client for what he rolls on the dice. You can even make a stage game. For example, if a person throws once, he is guaranteed to receive a gift of up to 1000 rubles.

And if he rolls three times and scores more than the nth value, he will receive a super prize, or he will be left empty-handed.

A variant of the super game from Field of Miracles. By the way, instead of cubes, there may be a spinning drum. The rules are up to your discretion and imagination.

Example of the Cubes promotion

WE ARE ALREADY MORE THAN 29,000 people.
TURN ON

Typical promotions

Therefore, there is no need to rack your brains about which promotions can be carried out and which are not suitable. For the most part, they are designed for discounts and play on one of the main feelings of a person - the desire to save money, to purchase profitably (not to be confused with greed).

By the way. To carry out just such promotions, a service such as “Bazaar-online” may be perfect for you. He will resolve the issue with discount cards And . And notifications will cost pennies 😉

Two for the price of one (three for the price of two)

A standard promotion launched in most grocery and retail stores clothes. When you buy two/three products, you get the third one free. Ideal for services.

Install a suspended ceiling in 2 rooms and receive installation in the hallway as a gift. Buy 2 apartments, get a parking space as a gift (what if!).

Example of a promotion Two for the price of one

This type of promotion is a good alternative to a discount. And we even implemented this approach in the wholesale business.

But as you already understood, it was not about pieces, but about containers. But in this way we succeeded significantly, and this is one of the main indicators when carrying out actions.

Discount on certain products

100% You have seen products with red/yellow price tags. Such targeted promotions are actively used by retail stores.

But their services are undeservedly ignored, although with a large assortment, this is almost a gold mine for them.

When we talk about a “colored” price tag, it doesn’t have to be a discount. You can go the other way and make a purchase without extra charge/without VAT/at wholesale prices.

Or just a promotion for one of the items, for example: “Changing the oil in your car is free! You only pay for the materials.”

And we are also not just talking about shop windows. You can highlight items in the price list or on the website with special colors.

And just an example of how we achieved an increase in sales through elaboration of the price list (including color), read in the article.

Well, I myself once didn’t believe it until I learned about such things as promotion and advertising. Imagine for a second that you have created a group on VKontakte and you need to somehow promote it. There are many ways, and one of the most effective is a repost competition, where one of those who joined the group and made a repost receives a prize.

So, for example, during iPhone giveaways, a new group can gain 10 - 30 thousand subscribers in a couple of months. Now think about how beneficial this is for PR. If you’re at a loss, here’s some simple math: 1 good subscriber costs best case scenario 10 rubles, 1,000 subscribers 10,000 and so on, which means the creator of the group remains at a huge advantage. Moreover, he does not have to raffle off iPhones and tablets; there are more modest prizes. Agree, this method of PR is many times more profitable than many others. And this is just one example of a mutually beneficial scheme, there are several more.

Now are you convinced that free prize draws are really necessary and beneficial for someone? If yes, then move on.

1. Free prize draw on VKontakte

Since in my example I started talking about the social network vk.com, I will be the first to describe this method. You could already find out how it works from the organizer’s side in the first 3 paragraphs. In principle, from the participant’s perspective, everything looks about the same, but I would still like to add a couple of answers to the following questions:

• As always, be aware of all ongoing competitions and not miss your chance?
• How to make sure that the winner is chosen fairly?

Just a year ago, you had to look for such events on your own, but it’s good that there were enterprising people who thought of creating their own communities with monitoring of pranks. Due to the fact that these groups already have a lot of subscribers eager to win something, administrators don’t even have to look for information on their own, since everyone who runs competitions themselves turns to them with a request to post an announcement about the start of a new promotion.

Simply put, we need to find groups that monitor all these competitions. To do this, we look for the following keys in the search for communities: giveaways, free, etc. We join the groups we found and now we will definitely always be aware of new events.

Personally I use these:

I advise you to join two at once, or even several more. Sometimes it happens that some competitions in some communities are unique.

At the end of the promotion period, they usually post a video recording showing who exactly was chosen by the random number generator. Or now, more and more often, the choice of the winner is broadcast online.

Next we will talk about free cash prizes, which are also often found on the Internet. Maybe someone has already heard such a concept as “Crane”? If not, then I’ll tell you: Faucets are sites where visitors are given free money for playing the lottery; I already wrote in more detail about how they work in this article: “ “.

Well, in short, the benefit of the admin is that he gets more from advertising than he gives out to visitors. Therefore, there is no point in doubting the honesty of many of them.

2.1. Even more free lotteries

Just recently I wrote new article, in which I shared with you an overview of free lotteries. Agree, such lotteries can be equated to the topic of this article, because I have listed only those in which you can take part for free.

Online competitions with prizes are enjoyed by children and adults alike. Everyone wants to receive something as a souvenir for the work done, as well as to stand out among all the participants and feel like a real hero. And if there is a large sum of money at stake or that long-awaited item that you so wanted to have, then the desire to win becomes even more desirable. Do you want to be a winner too? All-Russian competition and receive a prize, do not sit idly by, but take part in what is offered to you. Luck will definitely smile, but first you need to figure everything out so that there are no bitter disappointments later.

All-Russian competitions with prizes on the Internet: what, how much and how to win?

Many sites hold online competitions for drawings, presentations, poems, and essays with cash or valuable prizes. Moreover, participation in such events can be either paid or free. It is clear that winning a good prize is not easy, but it is always worth trying. Each participant has one chance in a hundred or even a thousand to become a winner, but it must be taken advantage of in a timely manner. If you constantly think that you are unlucky and avoid such offers, then someone else will be lucky. But everything could have been different if the high-quality competition work reached the jury and was assessed accordingly.

Want to win money? This is possible because competitions with cash prizes are held both on some websites and on forums or in groups organized in social networks. Everyone has their own winning amount. Someone promises 100 rubles, which attracts few, while others promise 100 thousand. Maybe you shouldn’t refuse tempting offers and it’s time to study the next offer and achieve your goal.

It is no less pleasant to receive a valuable prize for a remote online competition. Today they offer to win multicookers and books, CDs and cookware sets, theater tickets and even cars. Where this is offered, you need to look for it yourself. Yandex will help here, just don’t be too lazy to enter the treasured words “online competitions with prizes” into the search bar. You should immediately discard dubious sites and unrealistic offers. It is better to choose a site that is familiar, where everything is debugged and the competition process is easy to follow.

Prize competitions with real prizes in 2018 - 2019 on the portal Cool-chasy.ru

Stop talking about how valuable or cash prizes are being awarded somewhere on the Internet for participating in a competition. It’s much more pleasant to dwell on how to win and get a real prize on the portal Cool-chasy.ru.

Teachers and students participate in the competition, often without thinking about awards, without prizes. Some people just want to present their wonderful works, others need a diploma of victory or publication in the media for certification or in their portfolio. We sent these documents with pleasure and will continue to issue them in the future, but at some point we wanted to offer the participants something unusual: after all, administrators also need to take care of their friends. Seeing the wonderful work of our participants, the project manager decided to stir up the interest of adults and children and, starting in 2016, decided to experiment. Finally, competitions for children and teachers with valuable prizes will be held on our website. The first of them has already been announced and you can get acquainted with its position (Defenders of the Fatherland).

How to participate in competitions with prizes for schoolchildren and teachers?

No wonder they say that water will not flow under a lying stone. The same applies to victory. You cannot receive the main gift in a competition, quiz, or game until you become a participant or winner. To become the best, just fill out an application and send it to specified address something. Believe me, it won't work. Neither for us nor for anyone else. There are no freebies in life, and there are none on the Internet. You have not yet changed your mind about receiving your treasured reward from us (because we cannot guarantee for others), then you need to perform a number of simple steps:

1. select a competition where a prize is awarded;
2. perform a competitive work;
3. fill out an application form;
4. pay a small registration fee;
5. send the entire package of documents to the address [email protected].

All that remains is to wait until the work is published on the website, the competition ends, and the jury sums up the results. If the coveted 1st, 2nd or 3rd place appears in the results table, the chance of winning a prize increases, because now all that remains is to be the lucky one chosen by the random number generator. Everything is simple and clear. Moreover, it is transparent and accessible. It's worth a try, the risk is low, and we will have the best prizes for the competition.

Free competitions with prizes and promotions for 2018 - 2019

Available in global network sites that offer free competitions with prizes and all kinds of promotions. True, what they offer can hardly be called good or valuable prizes. But maybe someone wants to win a cap or a ticket to a cinema in one of the cities of our vast Russia, a set of pencils or a photo of their favorite artist, then we will help you find a place where your dream will come true. With us, everything is much simpler, but more reliable: we offer what people need and what the site’s editors can handle. Based on the fact that competition participants teaching staff and schoolchildren, students, it was decided to offer only high-quality good prizes for participation in our online competitions in 2018 - 2019. We are currently raffling off a tablet, but we are confident that very soon our winners will receive mobile phones, iPhones, readers. In the future, I would like to give someone a car or a vacation package. What if it works? Let's strive together.

And yet, returning to free competitions with prizes, I would like to note that we only allow free participation in the competition if this is specified in the regulations. But this is practically the same thing. By completing the work, sending it to the website and placing a banner on the school website, you can be among the winners. Then the prize will be free!

Would you like to receive a prize? Participate in drawing, presentation, and lesson development competitions!

Your work + victory = our diploma + prize for the competition! Good luck everyone!!!