Business plan: manicure business from scratch. How to open your own manicure salon

How to open a nail salon from scratch, what format to prefer and will this business be profitable? Such questions are of interest to every entrepreneur who has decided to carve out a niche in the beauty industry. To answer them, you need to understand how much business is in demand, what services are used most in demand, and find out the features of its opening and maintenance.

An entrepreneur, even at the planning stage, must find out how cost-effective and profitable the project will be. It should be noted that a nail salon is one of the most highly profitable activities, since even with a decrease in personal income, people do not stop taking care of and caring for themselves. The average profitability of a nail salon is 35%.

The level of income that the salon will generate depends on the chosen format. You can open:

1. Salon at home. Its advantage is that there is no need to rent premises, since the master travels to his clients or receives them at his home. But this is acceptable for masters who already have their own client base.
2. Neil bar. Such a salon consists of a small counter behind which there are specialists and several chairs for clients. It is best to locate a mini-studio in shopping centers - there are quite a large number of potential clients. This format is the least expensive.
3. Separate office. To open a salon of this type, you will need to rent a separate room. The advantages of the office are the ability to provide clients with a wider range of services and the sale of body care products.
4. Nail design studio. It is an analogue of a beauty salon, but provides exclusively manicure services.
5. Full salon. In it, the client can receive a whole range of services - the client can get his hair done, attend a spa treatment, and so on.

What does it take to open a nail salon?

Before solving organizational and legal issues, you should find out how in demand this business is and whether the salon will be competitive. Most women prefer to get their nails done in a salon, so there are no problems with clients, but the level of competition in this business is very high. To win the trust of clients, you will need to hire craftsmen who perform quality work, and this should be done at the stage of registering a business.

A nail salon is a business, the opening and running of which is fraught with certain difficulties and requires considerable investment. cash. In order for the enterprise not to become unprofitable, but to generate steadily increasing income, it is necessary to draw up a detailed and competent business plan, which will reflect the amounts of initial and current investments, the level of expected income, calculate risks and describe ways to obtain additional profit.

Business plan

The business plan for a beauty salon should describe in as much detail as possible each step of registration, opening and running the business, in particular:

1. Studying the state of the services market - how in demand the business is, how strong is the competition.
2. Grade own capabilities, choice of salon format - having decided on this, you can calculate the size of the required investment.
3. Registration of the salon with government agencies and obtaining documentation permitting activities.
4. Drawing up marketing and financial plans.
5. Risk assessment - here the reasons that may affect the decrease in income and options for dealing with them are indicated.

Step by step instructions

To open a nail salon yourself, you need to register with the tax office as an individual entrepreneur or obtain the status legal entity(LLC) and decide on the taxation system. After receiving the documents, you should decide on a place for the salon and obtain permits from the fire inspectorate and Rospotrebnadzor.

Selection of premises

Depending on the format, a nail salon can be located:

• in the apartment or house of a craftsman - this option is suitable for craftsmen working independently;
• in shopping centers - this is true for small “islands” that are very popular;
• in a beauty salon - here you can open your own office by renting space;
• in a separate building - here it is advisable to open a salon with a wide range of services.

When choosing a premises, you should take into account the requirements that state inspectors impose on it - each employee must have at least 6 square meters of space and the premises must be equipped with communications. The premises also need to be renovated - the design of the salon should attract customers, so you shouldn’t waste money on decoration.

Equipment and materials

Particular attention should be paid to the choice of furniture - it must match the design of the room, be comfortable and practical. In addition, it must be made of materials that can be sanitized. For furniture you will need:

1. Comfortable chairs and sofas for craftsmen and clients.
2. Safe for storing funds and documentation.
3. Rack.
4. Desks - one for each employee.
5. Hangers or wardrobe.
6. TV for customers waiting in line.

It is also necessary to purchase a minimum set of equipment - a manicure set, a Fraser, baths, brushes, a UV lamp, a sterilizer, a paraffin heater. If finances allow, the range of equipment can be expanded at your discretion. You will also need to purchase materials - various types varnishes, removers, caring cosmetics, acrylic/gel, consumables (towels, napkins, gloves and others).

Recruitment

If the entrepreneur himself is not a manicurist, he will need to hire workers. When selecting candidates, you should pay attention to those applicants who have significant work experience and have received awards in this field for winning competitions. You should not hire workers who smoke - often clients refuse services if the technician has an unpleasant odor. As a rule, employees receive 50% of the money they earn, and the other half of the money remains with the businessman. To save money, an entrepreneur can perform the duties of a cleaner, accountant, or administrator himself.

You can find employees through recruitment agency by posting advertisements on thematic resources and social networks. You can also simply “lure” an employee from another nail salon, providing him with more favorable working conditions and high wages.

Marketing

• distribute and place leaflets in mailboxes;
• place advertisements in the media;
• create salon groups on popular social networks;
• place an attractive sign above the entrance;
• create a beautifully designed website for the salon.

An excellent way of PR is to hold various sweepstakes and promotions. For regular customers It is worth developing a system of discounts and other loyalty programs. Good advertising Working masters can also do this for a salon by taking part in manicure competitions and winning them. In the first months of work promotion should be as active as possible. In the future, when the salon develops a reputation, the main source of advertising will be word of mouth - clients themselves will tell their friends about the nail salon.

The average cost of opening a nail salon consists of the initial and monthly investments. Initial expenses include:

• Documentation of activities - from 5,000 rubles;
• rental and renovation of premises - from 100,000;
• purchase of equipment and materials - from 150,000;
• advertising - from 25,000.

Current expenses consist of:

• monthly rent - individually, depending on the region;
• payment of tax deductions and utility bills - from 10,000;
• payments wages— at least 15,000 for each master;
• advertising fees - from 5,000;
• purchase of additional equipment and materials - from 15,000.

Accordingly, the average cost of opening a salon is 310,000 rubles, to this amount it is necessary to add employee salaries and rent. A month, a nail salon brings its owner a profit of 200,000 rubles or more, of which at least 60,000 is net profit.

A nail salon is a profitable and fairly stable type of business that does not require large amounts at the initial stage. financial investments. In order for it to generate steadily growing income, it is necessary to provide clients with exceptionally high-quality services, hire responsible and experienced workers, and monitor compliance with sanitary and hygienic standards.

Almost all girls and women use the services of a beauty salon, because the beautiful half of humanity always wants to look beautiful and well-groomed. Every woman knows that hands are hers business card. Therefore, she simply needs a neat or, on the contrary, a designer manicure. There will always be a demand for manicure services, so opening your own manicure salon is profitable business, which will always be in demand.

Where to start organizing a business and how to draw up a business plan for a manicure salon?

First you need to solve the financial problem and find initial capital. The next step will be to find a place for a manicure salon. The ideal option would be the central part of the city, where a large number of people pass by and there is a large store or shopping center. Renting such a premises can cost from 100 to 1000 rubles per sq.m., it is advisable that the premises be transferred to non-residential premises so that you do not waste time and money on paperwork. Pay special attention to the area of ​​the rented premises. It should not be too small or cramped. For repairs and finishing of 1 sq.m. you will have to spend from 1 thousand to 2 thousand rubles.

After renovating the premises, you can begin to equip it and purchase accessories for manicure. Try to choose only the most convenient and high-tech equipment that would fit well into your interior design; your success in this business will depend on it.

But the most important component of your successful business are professional manicurists. Hire not only experienced specialists, but also talented and promising newcomers, for whom you can arrange advanced training courses or conduct master classes.

To summarize, let's move on to the financial part of the business plan for a manicure salon:

1. Rent of premises - average cost - 600 rubles per sq.m. per month. Room 50 sq.m - 3000 rub. per month.

2. Repair of premises, decoration, design - up to 130 thousand rubles.

3. Equipment (3 tables, 2 pedicure chairs, 2 lamps used for nail extensions) - 39-55 thousand rubles.

4. Accessories for manicure, varnish, cream, etc. -28 thousand rubles.

5. Salary to craftsmen - 50% of their daily earnings.

Your manicure salon will pay for itself no earlier than in 1-1.5 years. And later you can think about expanding your business.

With the increasing number of people willing to invest in their appearance, the demand for manicurists is growing. Some specialists work in beauty salons, others see clients at home. Many craftsmen are thinking about starting their own business. Therefore, if manicure is everything for you, try to make money on it. To objectively assess your financial capabilities, prepare ready business plan own manicure point. It will help you calculate the amount of initial investment, as well as the payback period and profitability.
Let’s take a small beauty salon in the “economy+” format as an example. It can be opened in a room of 30 square meters. m. This is enough to accommodate a pedicure room and the main hall.

Form of ownership

To exercise entrepreneurial activity, you are required to register yourself as an individual entrepreneur or legal entity (LLC).
The former keep cash accounting according to a simplified scheme and are not required to do so. This option is convenient for those who do not plan to expand and work with partners.
The LLC has an extensive document flow. Such business entities are taken more seriously in the market. It’s easier for them to take out a loan or attract investments.

In the event of litigation, individual entrepreneurs are liable with all their personal property, and LLCs only with the authorized capital and property registered in its name. But if the size of the authorized capital is not enough to repay debts to creditors, the founder of the company will also bear subsidiary liability in the event of bankruptcy of the company.

You can work on a patent or simplified taxation system, a single tax on imputed income, as well as a general regime. The most profitable are the first 3 options. When choosing a tax regime, compare the amount of payments, and also find out about the need to maintain an income book.

Costs for furnishing the premises

We are preparing a ready-made example with calculations for a nail studio “economy+” with an area of ​​30 square meters. m. Based on the format, we will open it in residential area based on street retail.
For 30 sq. m. total area we place:

• 15 sq. m. - main hall;
• 10 sq. m. - reception area;
• 5 sq. m. - bathroom.

5 sq. m. is enough to equip two workplaces and a waiting area. If you expand, the latter will be combined with the reception. Place two more workstations in the freed-up space.
To operate a nail studio you need electricity, water, and sewerage. This will require drawing up diagrams for wiring electricity, water supply, ventilation, as well as purchasing equipment.
The layout of the room is selected according to the selected zoning. You should consider the design based on the concept of the establishment. Visitors come to the salon to receive quality service and have a good time.

Name of expenses:

As a result, 790 thousand rubles will be required to equip the premises for a nail studio.

We deal with documents

To provide nail services to the public, you do not need a license. To register an activity, you will need to register with the local tax authorities and obtain a certificate. The work of a nail studio falls under OKVED code 96.02 - provision of services by hairdressing and beauty salons.

Additionally, you should obtain an extract from the Unified State Register of Individual Entrepreneurs, notify Rospotrebnadzor about the start of activities, and prepare instructions on electrical and fire safety. Masters must have training certificates, as well as personal medical records.

The cost of processing all these documents will be 15 thousand rubles.

Furniture and equipment

A nail studio requires manicure tables with lamps, chairs, and pedicure chairs. When purchasing equipment, remember that “the stingy will pay twice.” Your clients should be comfortable during procedures, especially long ones.

In addition to manicure equipment, it is necessary to purchase lighting fixtures, mirrors, cabinets, a reception desk, cash register, computer, telephone. A security and fire alarm system and a video surveillance system will ensure the safety of clients and nail studio workers, and will also help control the current situation to improve the quality of service.

Installing a CRM will allow you to develop a loyalty program for each visitor. By using software You can create a regular customer card and track the frequency of his visits, the services purchased, as well as the amount of money he leaves.

To create an optimal microclimate inside the cabin, you will need to install an air conditioner. The presence of a cooler and coffee machine will improve the standard of service. Over a cup of aromatic coffee, time will fly faster if the client has to wait for his turn.

Approximate costs:

Equipment	Amount, rub.
Lighting devices	20 thousand
3 pedicure chairs	200 thousand
4 manicure tables with lamps and chairs	60 thousand
Air conditioner	20 thousand
Wardrobes, reception desk, mirrors	300 thousand
Coffee machine, cooler	15 thousand
Cash register	35 thousand
Computer, phone	30 thousand
Registration of CMR for a year	30 thousand
Internet connection	10 thousand
Security and fire alarm	70 thousand

Total: 790 thousand rubles.

Tools and Supplies

The nail studio deals with the treatment, correction of nails, as well as their extension.
Typical list of services:

• Care procedures - trimmed, French, American and other types of manicure, massages, wraps, thermal compresses with paraffin, moisturizing;
• Nail design - stencil, artistic, gradient using gel polishes and varnishes;
• Modeling - acrylic, gel, extensions on forms or tips;
• Pedicure - classic, European, hardware, permanent, SPA.

According to statistics, manicures and nail extensions are more in demand. Each of the services accounts for 30% of the total share. Then comes pedicure (15%) and care procedures, nail correction, massage.
500 thousand rubles are needed to purchase tools and consumables. When starting out, focus on services that are in high demand. This way you will save on the purchase of consumables, and specialists will hone their skills.

Search for masters

80% of the success of a nail studio depends on the qualifications of the specialists working in it. The demand for good craftsmen exceeds the supply. Some applicants have a poor level of preparation, others have no experience, and still others have inflated ambitions. There is high competition in the salon business from homeworkers. They do manicures low prices, thereby attracting a significant part of clients.
It is impossible to completely get rid of home-based workers. In this matter, you can play on a person’s self-respect. Prove that every client deserves the highest service, and he will not skimp on paying for your services.

To find personnel, use the following sources:

• Avito.ru - site with free advertisements about goods and services;
• HeadHunter is an online resource that sells information from resume databases;
• Instagram is an application that many artists use as their portfolio.

On average, you will have to spend 20 thousand rubles to find employees.
Before posting a vacancy, determine the requirements for the applicant - professionalism, experience, age, employment. In order for a potential employee to pay attention to the ad, write down the benefits of working in your salon, its location, work schedule, and also what personal qualities the master should have.

Advertising costs

Main goal marketing strategy- create a recognizable brand in long term. Before launching advertising, come up with, develop a logo, a bright sign, and color design. The created corporate image will increase the studio’s recognition among clients.
To organize events to promote a nail studio, you will need 50 thousand rubles. This includes the creation and distribution of printed materials, as well as advertising through online resources.

Promotional materials can be distributed in nearby office and shopping centers and places where many people gather. If there is a fitness club, cafe or other frequently visited establishment nearby, agree with the administration about posting your leaflets.

To promote your nail salon online, use social media, contextual advertising or selling lending-page.

The Instagram app with over 700 million users offers effective tools by targeted advertising. The service provides advertising office, through which the user configures the targeting of the advertising campaign.

People who are interested go to the lending-page selling page contextual advertising. To make them become clients of your salon, place here attractive information about bonus programs and discounts. The Lending-page must contain the address, contact numbers, and a feedback form.

Fixed expenses

These are monthly costs that do not depend on the number of services provided. These include:

The wage fund accounts for 30 to 40% of turnover. The amount of tax deductions depends on the chosen regime.

We calculate income

During the first months of operation there will be a minimum number of visitors. To ensure that every guest becomes a regular customer, give him your full attention. If a visitor leaves satisfied with the procedure, he will not only return to you again, but will also tell his friends about the nail studio. It has been proven that 50% of clients come to beauty salons through word of mouth.
To calculate monthly revenue, take the following figures as a sample:

• Average bill: RUB 1,000-1,400;
• Number of visitors: 5-30 people.

Opening hours: daily from 09.00 to 20.00.

If we take the average figures of 18 people. per day and 1,200 rub. from the check, taking into account 31 working days, monthly revenue will be from 18 * 1,200 * 31 = 669,600 rubles.

• Payroll fund (30% of turnover): 0.3*669,600 = 200,880 rubles;
• Taxes (6% on simplified tax system): 0.06*669,600 = 40,176 rubles.

Knowing exactly the amount of all costs in each month and revenue, we calculate net profit and profitability:
PE: 669,600 – (200,880 + 40,176 + 188,000) = 240,544 rubles.
Profitability: 240,544 / 429,056 * 100 = 56.06%.

The total cost of opening a salon is RUB 2,165,000.
If there are 18 visitors from the first month of work, then the initial investment in the project will pay off in the 10th month of work.
2,165,000 / 240,544 = 9 months.
This calculation option is valid only under ideal developments. In fact, the payback period may take several years.

Let's sum it up

In the manicure business, clients are our everything. The more there are, the more profitable your small business. Therefore, your main task is to provide high-quality services and look advantageous against your competitors.
Constant market analysis, monitoring of internal and external factors risks will help you quickly respond to unfavorable factors:

• In order not to suddenly lose your place due to the termination of the lease, write down all the conditions in the contract and conclude it for a long term;
• When effective demand falls, reduce prices for services and implement discount programs;
• Build a base of regular customers, this way you will reduce risks due to high competition;
• In order not to lose good masters, maintain a stable level of income, motivate them to work long-term in the salon;
• Select your staff carefully, then you will reduce the risk of losing customers due to poor quality service.

New fashion trends are constantly emerging on the nail design market. To stay up to date with new products, track specialized resources and attend thematic master classes.

But manicures, pardon our French, have one drawback: a limited shelf life. This makes girls pick up the phone again, call their favorite manicurist and run to her, headlong.

That is why, as enterprising people, a logical question immediately comes to mind: how to open a nail salon and how much will it cost? We answer: to open a small manicure salon, 500 thousand - 1 million rubles may well be enough. If all goes well and you are lucky with your staff, these costs will pay off in about a year.

In general, there are quite a lot of companies in the field, including network ones. There are also offers for franchises: for example, the franchise of Lena Lenina’s manicure studio is widely known. By opening a manicure studio under the wing of a famous company, you can start under a well-known brand and save yourself from the headache associated with the need to select equipment. On the other hand, by opening your own manicure and pedicure salon, you can save a lot of money, do everything your own way, and then sell yourself beautifully without being bound by job descriptions.

Before we begin

And before we start, we need to decide what kind of manicure salon we are actually opening. There are only two main options: a manicure and pedicure room in your own premises in a “near home” format or an island nail-bar in a shopping center, on the route of the main traffic of shopaholics.

We should also talk about such a thing as manicure at home. This option is more suitable for professional manicurists (or manicurists, you never know), if they read our site at all. Having a certain base of your regular clients, you can receive them at your place or go to their home: this is the most convenient option for busy and rich ladies.

It's also worth thinking about additional services. Claw extensions are good. And for girls who have already conducted many experiments on themselves, done something wrong, and are now afraid to go to the doctor, you can offer nail treatment, all sorts of masks, baths and SPA.

Main risks: strong competition, the need to tinker with staff, financial crisis in the middle class.

“Step-by-step instructions on how to open a manicure salon”

Location

Where do you think your nail salon should open? If you carefully read the previous paragraph, then you already know the answer to this question. We recommend paying attention to relatively non-standard options - the first floors of business and office complexes, shopping centers, in general, the traditional passage habitats of our target audience. The main thing is not to poke your nose into basements: it’s better not to joke with sanitary standards.

As for the area of ​​your manicure and pedicure room, then you need to dance based on the number of masters: for each workplace should be approximately 8-10 sq. m and several sockets. There are no special requirements for renovating the premises, but sometimes it’s worth thinking about sending your girls to clients’ homes.

Equipment

Opening a manicure and pedicure salon is, of course, easier than a beauty salon, however, if you are new to the field, you will have to learn a lot of new words. Manicure tables, cutters, lamps for nail extensions, hand baths, as well as numerous stands for varnishes, manicure carts, barks, creams, oils, powders, files, napkins - far from full list something that will be useful to us in treatment rooms. In general, this, of course, is the topic of a separate article - and if your plans do not include an analysis of brands, terms and sizes of nail files, you can turn to specialists. The main thing is that after all this, don’t forget about the computer, TV and sofas at the reception.

Personnel

Personnel is our everything, especially when it comes to manicure. It is best to take relatively well-known masters with an established client base: it is known that many clients are ready to follow their favorite manicurist around salons throughout the area and turn on the word of mouth mode. True, this requires connections, and the manicurists themselves have no particular desire to get a job in an unknown salon, so there is only one way out: do not save on wages and a percentage of the cost of the procedures, that is, make an offer that they cannot refuse.

Documents and licenses

No matter what anyone thinks or says, manicure is household service. Therefore, whether you are opening an express manicure or a full-fledged manicure-pedicure salon, you do not need to obtain a special license: it is enough to register, say, an individual entrepreneur, fill out a package of SES documentation and, if you are lucky enough to grab your premises, deal with the housing office and firefighters .

Marketing

The best promotion for a nail salon that has opened from scratch is a good location with a large sign and good specialists with a decent reputation. Having caught two birds with one stone, you can breathe out calmly: word of mouth will make itself felt. You’ve already heard about the great loyalty of your clients, so add to this the fact that they are ready to quickly spread your fame and happily answer the question “oh, what a cool manicure, where do you go?” Thus, one old client will not only return every now and then, but will also bring 10 new ones.

However, no one is stopping you from adding fuel to the fire: here you have discount cards for regular customers, and “a second manicure as a gift,” and leaflets in office centers with business cards in glamorous cafes. You can negotiate with various clothing stores so that if you purchase over a certain amount, they will give you a certificate for a free visit to your salon. In general, if you did everything well, you will quickly become famous in the circle and there will be no end to clients even without unnecessary advertising.

Resume

Opening a beauty and pedicure salon is much easier than opening a beauty salon. At the same time, to start, you can spend up to a million or open a franchise business and not worry about branding and selection of equipment. To design a salon, it is better to choose an individual entrepreneur, thereby simplifying accounting and mitigating the tax burden. But the success of your business will largely depend on the location and specialists who work for you - if you can attract good specialists, then there will be no end to clients, even without unnecessary advertising.